This is a video about Nielsen ratings coming to you tube. Nielsen ratings From Wikipedia, the free encyclopedia Nielsen ratings are the audience measurement systems developed by the Nielsen Company, in an effort to determine the audience size and composition of television programming in the United States. Nielsen Media Research was founded by Arthur Nielsen, who was a market analyst whose career had begun in the 1920s with brand advertising analysis and expanded into radio market analysis during the 1930s, culminating in Nielsen ratings of radio programming, which was meant to provide statistics as to the markets of radio shows. In 1950, Nielsen moved to television, developing a ratings system using the methods he and his company had developed for radio. That method has since become the primary source of audience measurement information in the television industry around the world. Measuring ratings Nielsen television ratings are gathered in one of two ways: Viewer "diaries", in which a target audience self-records its viewing or listening habits. By targeting various demographics, the assembled statistical models provide a rendering of the audiences of any given show, network, and programming hour. A more technologically sophisticated system uses Set Meters, which are small devices connected to televisions in selected homes. These devices gather the viewing habits of the home and transmit the information nightly to Nielsen through a "Home Unit" connected to a phone line. The technology-based home unit system is meant to allow market researchers to study television viewing habits on a minute to minute basis, seeing the exact moment viewers change channels or turn off their TV. In addition to set meters, individual viewer reporting devices, such as people meters, have allowed the company to separate household viewing information into various demographic groups, but so far Nielsen has refused to change its distribution of data of ethnic groups into subgroups, which could give more targeted information to networks and advertisers. Changing systems of viewing have impacted Nielsen's methods of market research. In 2005, Nielsen began measuring the usage of digital video recordings such as TiVo. Initial results indicate that time-shifted viewing will have a significant impact on television ratings. The networks are not yet figuring these new results into their ad rates due to the resistance of advertisers. Quotes used in this video, are from: Nielsen To Track YouTube Ads; Will Sales Go Up? http://www.tubefilter.com/2013/11/13/nielsen-management-tags-youtube-sales/ "It's not clear why Google didn't allow Nielsen's tags in the first place, but the new system will allow advertisers to put much more trust in YouTube. Previously, many companies were worried about objectivity of Google-provided metrics on a Google platform." "The resolution of this snag could lead to an eight-digit ad revenue increase on YouTube. "We have previously heard first-hand that at the individual media agency level, as much as tens of millions of dollars of advertising budgets have been left on the table at several agencies because of Google's refusal to allow OCR tags," said Pivotal Research Group analyst Brian Wieser in a note to investors. In short, the new agreement is a simple change that could pay massive dividends." OCR= Online Campaign Ratings Nielsen ratings From Wikipedia, the free encyclopedia http://en.wikipedia.org/wiki/Nielsen_ratings Thinking about buying views? http://youtubecreator.blogspot.com/2013/11/thinking-about-buying-views.html Text is available under the Creative Commons Attribution-ShareAlike License; additional terms may apply. See Terms of Use for details. Wikipedia® is a registered trademark of the Wikimedia Foundation, Inc., a non-profit organization. "Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use."

• published: 28 Nov 2013
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