Consumer protection consists of laws and organizations designed to ensure the rights of consumers as well as fair trade competition and the free flow of truthful information in the marketplace. The laws are designed to prevent businesses that engage in fraud or specified unfair practices from gaining an advantage over competitors and may provide additional protection for the weak and those unable to take care of themselves. Consumer protection laws are a form of government regulation which aim to protect the rights of consumers. For example, a government may require businesses to disclose detailed information about products—particularly in areas where safety or public health is an issue, such as food. Consumer protection is linked to the idea of "consumer rights" (that consumers have various rights as consumers), and to the formation of consumer organizations, which help consumers make better choices in the marketplace and get help with consumer complaints.

Other organizations that promote consumer protection include government organizations and self-regulating business organizations such as consumer protection agencies and organizations, the Federal Trade Commission, ombudsmen, Better Business Bureaus, etc.

Milton Friedman (July 31, 1912 – November 16, 2006) was an American economist, statistician, and author who taught at the University of Chicago for more than three decades. He was a recipient of the Nobel Memorial Prize in Economic Sciences, and is known for his research on consumption analysis, monetary history and theory, and the complexity of stabilization policy. As a leader of the Chicago school of economics, he influenced the research agenda of the economics profession. A survey of economists ranked Friedman as the second most popular economist of the twentieth century behind John Maynard Keynes, and The Economist described him as "the most influential economist of the second half of the 20th century…possibly of all of it."

Friedman's challenges to what he later called "naive Keynesian" (as opposed to New Keynesian) theory began with his 1950s reinterpretation of the consumption function, and he became the main advocate opposing activist Keynesian government policies. In the late 1960s he described his own approach (along with all of mainstream economics) as using "Keynesian language and apparatus" yet rejecting its "initial" conclusions. During the 1960s he promoted an alternative macroeconomic policy known as "monetarism". He theorized there existed a "natural" rate of unemployment, and argued that governments could increase employment above this rate (e.g., by increasing aggregate demand) only at the risk of causing inflation to accelerate. He argued that the Phillips curve was not stable and predicted what would come to be known as stagflation. Friedman argued that, given the existence of the Federal Reserve, a constant small expansion of the money supply was the only wise policy.

Jo Swinson (born 5 February 1980) is a British Liberal Democrat politician and Member of Parliament (MP) for East Dunbartonshire constituency, a suburban and semi-rural area to the north of Glasgow in Scotland, and is the Deputy Leader of the Scottish Liberal Democrats. From 2007 to 2008 she was the Liberal Democrats spokeswoman (junior shadow minister) for Women and Equality and Department for Communities and Local Government, and was a Lib Dem spokeswoman for Foreign Affairs from 2008 to 2010, when the party entered government with the Conservatives. She was previously the Liberal Democrats' spokeswoman on Scotland and has chaired the Liberal Democrats' Campaign for Gender Balance since 2004. From 2005 to July 2009 she was the Baby of the House (youngest MP in the House of Commons).

Swinson was raised in East Dunbartonshire and was educated at Douglas Academy in Milngavie^{[citation needed]} and the London School of Economics, where she studied Management gaining a Bachelor of Science in 2000. Swinson signed up as an active member of the Liberal Democrats at the age of seventeen. After graduating with a first class degree, she moved to Yorkshire and worked for Ace Visual & Sound Systems in Thorne, South Yorkshire from August 2000, then as Marketing and PR Manager for radio station Viking FM from December 2000. On 13 May 2011 Swinson married fellow LibDem MP Duncan Hames.

Ronald William "Ron" Howard (born March 1, 1954) is an American film director, producer and former child actor. He came to prominence playing Opie Taylor in the sitcom The Andy Griffith Show for eight years, and later the teenaged Richie Cunningham in the sitcom Happy Days for six years. He appeared in the films American Graffiti in 1973 and The Shootist in 1976, the latter during his run on Happy Days. Howard made his directorial debut with the 1977 comedy Grand Theft Auto, and left Happy Days in 1980 to focus on directing. His films include the Academy Award-winning Cocoon, Apollo 13, How the Grinch Stole Christmas and A Beautiful Mind. In 2003, he was awarded the National Medal of Arts. Asteroid 12561 Howard is named after him.

Howard was born in Duncan, Oklahoma, the son of Jean Speegle Howard, an actress, and Rance Howard, a director, writer and actor. His father was born with the surname "Beckenholdt", and had taken the stage name "Howard" by 1948, for his acting career. Rance Howard was serving three years in the United States Air Force at the time of Ron's birth. The family moved to Hollywood in 1958, the year before the birth of his younger brother, Clint Howard. They rented a house on the block south of the Desilu Studios, where The Andy Griffith Show would later be filmed. They lived in Hollywood for at least three years, before moving to Burbank.