Zuffa, LLC (pronounced /ˈzuːfə/) is an American sports promotion company specializing in mixed martial arts. It was founded in January 2001 in Las Vegas, Nevada by Station Casinos executives Frank Fertitta III and Lorenzo Fertitta to be the parent entity of the Ultimate Fighting Championship (UFC) after they purchased it from the Semaphore Entertainment Group. Lorenzo Fertitta is the company’s CEO and Chairman while Dana White runs the day-to-day operations. Zuffa is co-owned by Fertitta brothers (40.5% each), Dana White (9%) and Sheik Tahnoon of Abu Dhabi (Flash Entertainment) (10%).

Zuffa is universally credited for turning around the UFC and increasing the status of mixed martial arts in the United States from one with a limited audience and regional competitions to a multi-million dollar enterprise with millions of viewers and internationally popular events.^{[citation needed]}

The word "Zuffa" is an Italian word, meaning "scuffle".

Throughout the existence of the International Fight League (IFL) between 2006 to 2008, both Zuffa and the IFL had competed in a hostile relationship. Zuffa accused the IFL of and sued them for illegally using proprietary information obtained by hiring executives from the UFC organization. The IFL responded with their own suit claiming that Zuffa was threatening potential partners not to work with the IFL, including Fox Sports Net (a deal with Fox Sports was later signed before resolution of the suit). The tension between the IFL and the UFC worsened with accusations that the IFL had attempted to buy out several top UFC fighters.

Dana White (born July 28, 1969) is the current President of the Ultimate Fighting Championship (UFC), a mixed martial arts organization based in the United States.

Born in Manchester, Connecticut on July 28, 1969, White grew up in Las Vegas, Nevada, Ware, Massachusetts and Levant, Maine. White is a passionate Boston Red Sox fan. During his youth, he bounced back and forth between Boston and Maine. He attended the University of Massachusetts Boston but did not finish; however, while there he did launch a boxing program for inner-city youth.

White has a background as an aerobics instructor. In 1992, White established Dana White Enterprises in Las Vegas. He conducted aerobics classes at three gyms in the Las Vegas area and began managing MMA fighters Tito Ortiz and Chuck Liddell.

While working as a manager, White learned that Semaphore Entertainment Group, the parent company of the UFC, was looking for a buyer for the UFC. White contacted childhood friend Lorenzo Fertitta, an executive at Station Casinos, and a former commissioner of the Nevada State Athletic Commission. Within a month, Lorenzo and his older brother Frank bought the UFC, with White installed as its president. White currently owns about 9% of Zuffa, LLC, the entity the Fertitta brothers created to own and manage the UFC.

Conor Heun (born February 11, 1979) is an American mixed martial artist who competes in the Lightweight division. He is currently signed with Strikeforce.

Conor has fought for Strikeforce, EliteXC and the International Fight League, as a member of the Los Angeles Anacondas, during his career. Conor has also been featured on the MTV program Bully Beatdown.

Heun made his Television debut on a ShoXC card against Marlon Mathias. Mathais broke Heun's jaw a minute and a half into the first round with a well timed knee. Heun, showing the heart and warrior spirit he has come to be known for, kept fighting, winning the close fight via majority decision..

His next fight would be a second round TKO stoppage of James Edson Berto on the Elite XC "Heat" card made famous when Kimbo Slice was TKO'd in just 14 seconds by Seth "the silverback" Petruzelli.

Heun made his Strikeforce debut against former UFC fighter Jorge Gurgel on a ShoMMA card in June 2009. He lost the fight via decision and the fight was said to be one the best Strikeforce fights of 2009.

Scott Coker is the founder and CEO of Strikeforce, a mixed martial arts organization based in the United States.

Scott Coker is an Ernie Reyes protege and full-contact fight promoter covering Kickboxing, K-1, and MMA. Coker has obtained a 5th degree black belt in Taekwondo under Reyes and was an original member of the West Coast Demonstration Team.

In 1986, Scott Coker became one of the first directors of ISKA.

Scott Coker has participated in movies such as Dragon Fight, Last Dragon, and Surf Ninjas.

Alessandro Raina (born 29 June 1977) is an Italian singer/songwriter.

Former journalist and wannabe writer, he embraced the path of songwriting by chance. In 2003, Alessandro took part in the recording sessions of a track which will be later featured in the album Punk... Not Diet! by Giardini di Mirò, one of his own favourite bands. Right after this collaboration, the band asked him to lend his voice to the whole LP, to which he contributed also as main lyricist.

His personal style features a heavy use of metaphors, twilight-intima, literary-poetic and ethical-political inspired lyrics, with mixed references - mainly in his Italian songs - to current events, classical mythology and history. Alessandro's self declared references are the acclaimed Italian singers (Tenco, Battisti, De Gregori, De André, Ciampi) spiced with love for cinema and literature of the twentieth century.

His solo projects are influenced by indie-electronic moods and artists such as Jeff Tweedy, Sufjan Stevens, Feist, Cat Power, The National, Bat for Lashes.