Zlataritsa (Bulgarian: Златарица) is a small town situated in the central northern part of Bulgaria, located in Veliko Tarnovo Province and close to the towns of Elena, Rodina, Lyaskovets, Strazhitsa and Antonovo. The city is the administrative center of the Zlataritsa Municipality. The climate of Zlataritsa is characteristic for its location north of the Balkan Mountains, which is typically continental. As of December 2009, the town has a population of 2,558 inhabitants.

Lunna Dolina (Moon Valley) is located in Ribartsi, within the Sredno Selo area of the Balkan Mountains. During the Second Bulgarian Empire when nearby Veliko Tarnovo was the capital of Bulgaria, Moon Valley may have been the summer residence of the ruling Tsars .The local Church of St. Nicholas has recently been declared one of the Bulgarian Monuments of Culture. Three ancient settlements as well eight tombs from the 6th-7th millennium BC have been discovered in the vicinity, and fortress remains have been found in the Gradishte area of the municipality.