Twix

Twix is a candy bar made by Mars, Inc., consisting of a biscuit finger, topped with caramel and coated in milk chocolate. Being somewhat smaller in width than other confectionery bars, Twix bars are typically packaged in pairs. Twix was first produced in the UK in 1967, and introduced in the United States in 1979. Chocolate Fudge Twix (1990), chewy filling in place of the caramel. The bar wrapper contained a blue waffle logo. Released at the same time (only in the US) as Twix Cookies-n-Creme. A rectangular portable radio was made to promote them both. It had Twix Fudge on one side and Cookies-n-Creme on the other. similar to Peanut Butter Twix but with a chocolate cookie base rather than the standard sugar cookie. Twix Super Thick Shake (2007 – present, UK, Ireland). Creamy caramel milkshake (). Comes with a separate mini bag of raisen sized biscuit / cookie chocolate covered balls to add to the shake if desired.

Twix Java (2008 US). Coffee flavoured Twix available in the US during February 2008. It contains a chocolate cookie with coffee flavoured caramel and milk chocolate.

Dark Chocolate Twix (2008 limited edition, UK, 2009 limited edition, Europe). Individual bars available in UK only in multipacks of 14 from selected supermarkets. Available in Europe individually in 2009.

Twix Cappuccino (2007 limited edition, Poland).

Twix Fino (2010, Europe). Wafer bar launched in September 2010.

Advertising Campaigns

North America

Current (as of 2010) North American Twix advertisements use the slogan "chew it over with Twix". A variety of commercials feature a common plot: After being caught in a compromising position, characters eat a Twix bar to freeze time, using that time to come up with an explanation for their actions.

A campaign from the late 1990s used the slogan "two for me, none for you".

A campaign from the mid-1980s used the slogan "Keep on, keep on, keep on moving with Twix" and including such lines as "...chocolate caramel, satisfaction/light crispy cookie brings you back in the action..." in commercials featuring a marching band.

North American television advertisements listed the ingredients in Twix, and would end with the slogan, "Twix: It's all in the mix." Some commercials featured beatboxer Rahzel.

South America

A 2006 Brazilian and Portuguese Twix advertisement featured a character who has said 'Caramelo' (caramel) all the time since he was born. One day he decides to go to a psychiatrist. In the waiting room he meets two men, one who screams "biscoito" (cookie) and the other "chocolate" (chocolate). They hug and become very good friends. By combining their words they invent the Twix, becoming world famous.

United Kingdom

In the UK, Twix sponsored the Afternoon Tea show on Absolute Radio, using the slogan, "Liam and Jake, happy together."

A seasonal campaign used the slogan, "Ho ho ho, merry Twixmas," running at Christmas.

Another campaign used the slogan, "Twix without tea? It's like horseriding without the horse! The Queen without her Corgis!"

Twix sponsored the ITV Chart Show during the early 1990s.

References

External links

Twix Brand Homepage

Category:British snack foods Category:Brand name biscuits (British style) Category:Candy bars Category:Mars confectionery brands Category:1967 introductions