Twitter: http://bit.ly/17Mhkgw Facebook: http://on.fb.me/1dmpBZR Gamers in the UK will be able to pick the console up for a reduced price of £399.99, with a free copy of Titanfall bundled in to boot. The £30 price drop comes after numerous retailers have already knocked the price down in special offers designed to get rid of excess stock... This Xbox One is missing his copy of Titanfall and a £30 discount A Tweet from the Xbox UK Twitter account said There's never been a better time to #JumpAhead - from 28.02 pick up an #XboxOne in the UK for £399.99." Harvery Eagle, marketing director at Xbox UK, said; "At Xbox, we believe there's never been a better time to join the new console generation. To help our fans do just that, Xbox One will be available at the new UK estimated retail price (ERP) of £399.99 from February 28th. And while supplies last, fans will also get Titanfall -- the most anticipated game of the year -- included in the box." The Titanfall bundle comes packing a regular Xbox One console, Kinect 2.0, Xbox One wireless pad, Xbox One headset, a month of Xbox Live Gold and a download code for the hotly anticipated Titanfall. Bizarrely, the consoles in the new bundle won't be the recently revealed Titanfall special editions, nor will it be the Titanfall edition of the Xbox One controller. It's also been revealed chief marketing and strategy officer Yusuf Mehdi that the bundle will also be hitting the States on March 11, priced at the normal price of $499.99. Titanfall was of course signed as an Xbox exclusive for consoles, when publisher EA struck a deal with Microsoft in a move that they deemed "a tactical opportunity." It's a move that's proving a good one so far for Microsoft, as excitement reaches fever pitch for the upcoming mech-featuring online shooter. Harvey Eagle went on to say that "It's one of those special games that don't come around very often that we call system sellers -- people will buy a console in order to experience them. It's an amazing opportunity for us." The price drop isn't huge in monetary terms but it is a sign that Microsoft may be feeling pressure from the quick-off-the-blocks Playstation 4, which has become the fastest selling console launch of all time. Originally launching for around £80 more than the PS4, this new bundle with a free copy of Titanfall puts it firmly in the same price point as Sony's console.

• published: 25 Feb 2014
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