ABOUT THE EVENT One of the challenges we face in the field of User Experience is how do we prove the value of the work we are proposing to our clients or internal stakeholders and how can we increase their appreciation of our unique skills and expertise? With UX still regarded as a recent addition to a the product development life cycle by many organisations, successfully communicating and proving the potential ‘Return on Investment’ (ROI) to our clients can be a crucial in getting their buy- in to the methodologies we propose to use on projects. The UK UPA’s July event will be discussing these challenges. We will be looking at how we can better communicate ROI to encourage clients and the teams we work in to invest in UX whether it be to increase sales, reduce costs or to just get more people clicking through the homepage to complete those application forms. SPEAKERS Joe Leech, CX Partners: What to measure and what to expect Joe will give an overview of the various metrics we as UX professionals can use to measure the success (or otherwise) of our work. He'll share stories from the world of e-commerce, travel, automotive & finance both when things go well and sometimes when they don't. Joe has 8 years experience working in User Experience across Europe, North America, Asia and Africa. Joe has worked with clients such as LateRooms, MoneySupermarket.com Marriott, eBay, Nokia, theTrainline, Microsoft, TUI Travel, Peugeot, Virgin and the Co-operative Bank helping them to be more strategic in their customer focus and make the digital stuff they do measurably better. Jamie Knight, + Lion: Why, Who and How of accessibility for ROI Accessibility is about far more than screen readers and technical guidelines. In understanding diverse users we can improve the ROI of our projects while gaining a competitive advantage and unlocking new markets. Jamie's presentation looks at the Why, Who and How of accessibility for ROI. The Why of accessibility looks at the business case for diverse users. The who of accessibility looks at the people behind the stats and the how of accessibility gives practical advice on enabling diverse users to purchase your products or services. Jamie is a slightly autistic web developer, currently moving from running his company + Lion to starting at the BBC in August. Jamie has worked for a wide range of clients such as national charities and broadcasters like Dogs Trust & Channel 4. Jamie Focuses on accessibility and is never seen far from his plushie companion lion. John Mildinhall, Electronic Ink A key element of demonstrating ROI for design projects is about making a client believe in your process. You can show them all the pretty pictures in the world, but if you cannot show that your process can nail their challenge down, draw out all the insight that is needed, and create a delightful, elegant and indispensable tool for their business, you will never gain their buy-in. This presentation will use examples to demonstrate how, with the right process, design can provide you with the tools to make substantial differences to your client’s bottom line. These case studies are drawn from some of the largest organisations in Europe, and show how they have used design to reach new levels of service, efficiency and productivity. John is a lead design researcher at Electronic Ink. At Electronic Ink, John has worked with FTSE100 companies, including some of the largest organisations in Financial Services, Energy and Utilities. John is a qualified psychologist and also has a doctorate in human factors psychology from the University of Bristol, UK. He also has a background in neuropsychology, with a specific focus on human vision and eye movements. During his doctorate, he worked with Government Communications Headquarters (GCHQ; part of the UK Intelligence Services) on online communication behaviours.