WLLF

WLLF is a commercial FM radio station in Mercer, Pennsylvania, USA, serving the Youngstown, Ohio market broadcasting at 96.7 MHz with a sports format featuring programming from CBS Sports Radio. It is one of seven radio stations in the Youngstown market owned by Cumulus Broadcasting. Its studios are in "The Radio Center" in Hermitage, Pennsylvania.

History

WLLF, whose license was first issued in March 1984, signed on in January 1985 as WKTX. It was purchased in August 1990 by Mercer County Broadcasting, headed by Patrick Engrao. For a time, this station was the co-owned sister of WKTX (AM 830) in Cortland, Ohio.

The WLLF call letters originated in 1991, when the station simulcast Youngstown rock station WNCD "The Wolf", then at 106.1 MHz. The call letters have remained on the station since, including when it was a Smooth Jazz outlet.

In April 2010, Cumulus ended the station's long run as "96.7 The River", a satellite-fed adult-contemporary format, and launched a new sports format featuring ESPN Radio and the Pittsburgh Pirates and Pittsburgh Penguins radio networks. The station will also carry a local sports show originating at sister station WPIC 790 AM, licensed to Sharon, Pennsylvania. WLLF will also continue to carry its large variety of local high school and college sports. Prior to Jan 2 2013, WLLF carried programming from ESPN Radio billed as ESPN 96.7.