WMIM

WMIM (98.3 FM) is a radio station licensed to broadcast from Luna Pier, Michigan, USA. The station serves Monroe, Michigan and the surrounding area, as well as metropolitan Toledo, Ohio, where it competes with WPFX-FM, WCKY-FM and WKKO-FM. It is owned by Cumulus Media.

History

The 98.3 frequency was licensed to Monroe for most of its history. The station signed on in July 1967 as WVMO (Voice of Monroe), founded by John Koehn of Adrian (also the founder of Adrian's WLEN 103.9 FM), and featured a format of MOR and country music for many years. According to a Billboard magazine item from June 1972, the station was on the air from 5:45 am to midnight and played MOR music until 6 p.m., when country DJ Dan Baker took over. WVMO was also an early radio job for Paul W. Smith, now morning host at Detroit's WJR.

In August 1982, WVMO was purchased by Bruce Lesnick of Lesnick Communications, Inc. He grabbed the call letters WTWR - which had recently been relinquished by an FM station in Detroit - and debuted "Tower 98", with a contemporary music format. "Tower 98" served as "Monroe's Hit Music Station," with a minimal ratings presence in Toledo, until March 2003, when the station was granted a construction permit to change its city of license to Luna Pier and to move its transmitter south into Lucas County, Ohio, from Monroe County, Michigan.