WCZX

WCZX (Mix 97.7) is a hot adult contemporary radio station licensed to Hyde Park, New York and serving the Mid-Hudson Valley of New York state. The station is owned by Townsquare Media and broadcasts on 97.7 MHz at 300 watts ERP from the Illinois Mountain master tower in Marlborough, New York with studios on Pendell Road in the Town of Poughkeepsie.

History (to 1991)

The 97.7 frequency first signed on in 1969 as WHVW-FM, sister station to WHVW (then a Top 40 station that was #1 in the Poughkeepsie market). For the first several years of its existence, it simulcasted WHVW's Top 40 programming during that station's operating hours and aired automated easy listening music during the nighttime hours when WHVW was not on the air.

This format would remain until 1976 when WHVS evolved to Soft Adult Contemporary, a format which two years later would be replaced by an automated Top 40 format as WJJB, "Jib 98."

When the owners of WHVW and WJJB went bankrupt in 1982, WJJB was sold to the Sillerman-Morrow Group, a Middletown-based partnership headed by investor Robert F.X. Sillerman and New York City radio legend Bruce Morrow ("Cousin Brucie"). The Morrow half of the group would take over programming of the station and relaunched it as 98 Fame, a CHR/oldies hybrid. A mild ratings success (part out of Morrow, widely known in the market, doing a regular weekend show), the format would last until 1987 when the Sillerman/Morrow partnership was dissolved.