Konjic is a town and municipality in Bosnia and Herzegovina. It is located in northern Herzegovina, around 50 kilometres (31 mi) southwest of Sarajevo. It is a mountainous, heavily wooded area, and is 268 m (879 ft) above sea level. The municipality extends on both sides of the Neretva River. The town of Konjic, housed about a third of the total municipality population. Today the population of Konjic municipality is estimated at 39,000 people.

The Neretva is largest karst river in the Dinaric Alps in the entire eastern part of the Adriatic basin, which belongs to the Adriatic river watershed. The total length is 230 km (140 mi), of which 208 km (129 mi) are in Bosnia and Herzegovina, while the final 22 km (14 mi) are in the Dubrovnik-Neretva County of Croatia. The municipality of Konjic includes at least half of the area of the Upper Neretva (Bosnian: Gornja Neretva), which is the upper course of the Neretva river. Geographically and hydrologically the Neretva is divided into three sections. The upper course of the Neretva river is simply called the Upper Neretva (Bosnian: Gornja Neretva), and includes a vast area around the Neretva, numerous streams and well-springs, three major glacial lakes near the river (and even more lakes, outside the municipality of Konjic, scattered across the mountains of Treskavica and Zelengora in the wider area of the Upper Neretva), one artificial lake (Jablaničko), mountains and forests, and native flora and fauna. All this natural heritage together with the cultural heritage of the Upper Neretva, represent rich and valuable resources of Bosnia and Herzegovina as well as Europe. The Upper Neretva has water of Class I purity and is almost certainly the coldest river water in the world, often as low as 7–8 °C (45–46 °F) in the summer months.^{[citation needed]}