Revell

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Revell is the brand name of two manufacturers of scale plastic models. The original US company merged with another model company, Monogram, but trades under the Revell name. The German subsidiary Revell Germany separated from the US company in 2006.

History

Revell was founded in 1943, in Venice, California, United States by Lewis H. Glaser.

In 1956, Revell entered the model railroad market with a line of HO (1:87.1) scale locomotives, cars and buildings. The building line was extensive, including a farm group, a suburban passenger station, and a variety of utility structures. Many of these Revell originals have been copied in other scales.

Monogram merger

Revell was a manufacturer of a broad range of plastic and die-cast models of cars, aircraft, military vehicles and ships. In 1986, after four decades of marginal profitability, Revell was purchased by Odyssey Partners of New York and folded into the Monogram Models Company of Morton Grove, Illinois (which Odyssey had purchased earlier that year). Its plant in Venice was closed and all its usable assets were transferred to Monogram's Number 2 plant in Des Plaines, Illinois. The new company then moved to Northbrook, Illinois. Due to Revell's prolific world wide name recognition, Revell has become the primary brand name used on many of its kit lines. The company now resides in Elk Grove Village, Illinois, United States.

Its major American competitors in the plastic model kit market include AMT-Ertl, Lindberg, and Testors.

Revell in Germany

In 1956, the German subsidiary, Revell Plastics GmbH, was founded in Bünde, West Germany. During the 1970s, this company started developing and manufacturing its own lines of model kits independently and outside the direct control of Revell, USA. These models are imported into the United States, and some of the newer kits earned reputation for high quality. However, also the "German" kits are only produced in Eastern Europe or China under the German label. Later known as Revell AG (stock company), the German company has now changed to the legal form of GmbH & Co. KG (Inc.), and is independent since its formal separation from Revell-Monogram LLC in September 2006. When it comes to total revenue, the German company ranks somewhat above the former American "parent"-company.

Recent history

On May 2, 2007, Hobbico Inc. announced it had acquired Revell-Monogram, LLC, the corporate owner of Revell.

Products

Revell produces model ships, planes, tanks, cars,helicopters as well as infantry and dioramas.

Revell Germany

Revell Germany produces the former Matchbox models under the Revell brandname.

See also

Airfix

References

External links

Revell-Monogram company website

Revell GmbH company website

Revell HO-Scale Trains Resource Details Revell's '50s/'60s model trains, plus online catalog resource.

Category:Model manufacturers Category:Companies based in Cook County, Illinois Category:Companies based in Northbrook, Illinois

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