In political science, rollback is the strategy of forcing change in the major policies of a state, usually by replacing its ruling regime. It contrasts with containment, which means preventing the expansion of that state; and with détente, which means a working relationship with that state. Most of the discussions of rollback in the scholarly literature deal with United States foreign policy toward Communist countries during the Cold War. The rollback strategy was tried, and failed, in Korea in 1950, and in Cuba in 1961.

The political leadership of the United States discussed the use of rollback during the uprising of 1953 in East Germany and the Hungarian Revolution of 1956, but decided against it to avoid the risk of Soviet intervention and a major war. When Republican Senator Barry Goldwater demanded Why Not Victory?, the title of his 1962 book, he was defeated in a landslide in 1964 because of the risk of nuclear war with the Soviets.

The rollback strategy succeeded in Grenada in 1983. Ronald Reagan promoted a rollback strategy against what he called the "evil empire" (the Soviet Union) in the 1980s. NATO has deployed a rollback strategy in Afghanistan since 2001 to end the power of the Taliban. Rollback of governments hostile to the U.S. took place in the American Civil War (1861–65), World War I (against Germany 1918), World War II (against Italy 1943, Germany 1945 and Japan 1945), 1953 Iranian coup d'état, (against Mohammad Mosaddegh), Chile (against Salvador Allende in 1973), Panama (against Noriega, 1989), and Iraq (against Saddam Hussein 2003). Today rollback is sometimes called "regime change".

Alton Towers is a theme park and resort located in Staffordshire, England. It attracts around 2.7 million visitors per year making it the most visited theme park in the United Kingdom. Alton Towers is also the 9th most visited theme park in Europe. It is based north of the village of Alton in Staffordshire (approximately 16 miles (26 km) east of Stoke-on-Trent, and not to be confused with the town of Alton in Hampshire), in the grounds of Alton Towers, a semi-ruined gothic revival country house. The estate was a former seat of the Earls of Shrewsbury.

The resort includes the theme park as well as Alton Towers Hotel, Splash Landings Hotel, Waterpark, Spa, Extraordinary Golf and Conference Centre. It is the flagship attraction of Merlin Entertainments in the United Kingdom. Major attractions at Alton Towers include Nemesis, Oblivion, Air, Rita and Th13teen.

The park's promotional music is In the Hall of the Mountain King by Edvard Grieg.

An Iron Age fort was built on Bunbury Hill (c.1st-century BC) which is now occupied by the Alton Towers estate. In about 700 AD, the Saxon king Ceolred of Mercia built a fortress on the hill. But King Ine of Wessex besieged the site in 716 AD. The ensuing battle, which ended in stalemate, caused such a loss of life the place was called Slain Hollow (which later became the estate's oriental water garden).