iOS (originally iPhone OS) is a mobile operating system developed and distributed by Apple Inc. Originally released in 2007 for the iPhone and iPod Touch, it has since been extended to support other Apple devices such as the iPad and Apple TV. Unlike Windows CE (Mobile and Phone) and Android, Apple does not license iOS for installation on non-Apple hardware. As of March 6, 2012 (2012 -03-06)^[update], Apple's App Store contained more than 550,000 iOS applications, which have collectively been downloaded more than 25 billion times. It had a 16% share of the smartphone operating system units sold in the last quarter of 2010, behind both Google's Android and Nokia's Symbian. In May 2010 in the United States, it accounted for 59% of mobile web data consumption (including use on both the iPod Touch and the iPad).

The user interface of iOS is based on the concept of direct manipulation, using multi-touch gestures. Interface control elements consist of sliders, switches, and buttons. The response to user input is immediate and provides a fluid interface. Interaction with the OS includes gestures such as swipe, tap, pinch, and reverse pinch, all of which have specific definitions within the context of the iOS operating system and its multi-touch interface. Internal accelerometers are used by some applications to respond to shaking the device (one common result is the undo command) or rotating it in three dimensions (one common result is switching from portrait to landscape mode).