Felicia "Flay" Brandström (/ˈflaɪ/; born January 23, 1987) is a Swedish singer and competed as one of the finalists in Idol 2006 — the Swedish version of Idol.
Without her approval nor consultation, Felicia was applied for an audition on Idol 2006 by her friend Julia. During a music session in Frölunda, she was stormed by a TV-team, which instantly brought her to the Idol 2006 auditions in Gothenburg. "At first, I thought that it was some students from the school shooting a movie. However I soon realized that the video camera was too advanced..." said Felicia.
During the first audition, Felicia made an immense impression on the jury by performing the Brand New Heavies song, "Dreams Come True".
At the final auditions, her vocal talent was again praised by the jury, after singing a duet with fellow contestant Danny Saucedo. Their performance of Bryan Adams' "Everything I Do, I Do It For You" gave her a ticket to the semi-finals.
Felicia Brandström then made her way to the finals round by performing Christina Aguilera's "The Voice Within" in the semi-finals. However, her suite of critical acclaims ended here, due to the jury's disappointment with her choice of songs.