A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark).

In the days of hot metal typesetting, a logotype was a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage a company's logo is today often synonymous with its trademark or brand.

Numerous inventions and techniques have contributed to the contemporary logo, including cylinder seals (c.2300 BCE), coins (c.600 BCE),trans-cultural diffusion of logographic languages, coats of arms,watermarks,silver hallmarks and the development of printing technology.

As the industrial revolution converted western societies from agrarian to industrial in the 18th and 19th centuries, photography and lithography contributed to the boom of an advertising industry that integrated typography and imagery together on the page. Simultaneously, typography itself was undergoing a revolution of form and expression that expanded beyond the modest, serif typefaces used in books, to bold, ornamental typefaces used on broadsheet posters.

Kevin Johansen (born 1964 in Fairbanks, Alaska, USA) is an Argentine-American rock musician. Born to an Argentine mother, Marta Calvet, and an American father, he lived most of his childhood in the San Francisco Bay Area, but moved with his family to Buenos Aires at the age of 12. Later he moved to Montevideo, Uruguay, where he learned to play guitar.

Johansen made a brief appearance in the local rock scene with the band Instrucción Cívica with Julian Benjamin in the 80s who released two albums Obediencia Debida in 1985 and Instrucción Cívica in 1986, but went to New York in 1990. There he met and married his Argentine wife, with whom he has a daughter. He played in the CBGB's club for long years, until he created the group The Nada, and in 2000 recorded the album with the same name, a mix of different Latin sounds with modern pop, funk and rock.

During the same year, and with the new album in his hands, he returned to Argentina, where he currently lives. The album, released by Los Años Luz, was relatively successful and Johansen and the group went on tour as far as Spain (album edited there by K Industrias).