In service industries, such as education, a programmee manager or programme director researches, plans, develops and implements one or more of the firm's professional services. For example, in education, a program director is responsible for developing and maintaining degree-granting programs and/or other educational services.

In Program Management, the Program Director is a senior manager responsible for the overall success of the program.

A program director's role in a company that sells professional services is similar to a product manager's role in a company that sells tangible goods.

In radio or television, a program director or director of programming is the person who develops or selects some or all of the content that will be broadcast. A program director's selections are based upon expertise in the media as well as knowledge of the target demographic. Typically, a program director decides what radio program or TV program will be broadcast and when.

S Ahern and G Smith in Making Radio (3rd edition published in 2011 by Allen & Unwin, Australia) discuss Radio Program Directing in a full chapter devoted to the skills of being a programmer. Extract below used with permission:

The Programme is an instrumental band based in Skiatook, Oklahoma. They were initially active the time period of 2004-2005. They are composed of Max Porter (guitar, xylophone, keyboards), Mark Chronister (guitar, keyboards), Travis Loafman (bass), and Jed Skalnik (drums). They have released one album, Theseus And The Time Machine, and created a massive cult following, stealing nearly every show they perform at.

Their first album is a narrative album, telling the story of a man named Theseus, who creates a time machine and travels through time, to find a lover named Pianissimo. Upon discovery that she is married to a man named Xanthus, Theseus travels back in time to prevent them from ever meeting by killing him. This results in a dramatic change of the future, and Theseus resigns to leave this time behind, and instead wander alone through the ages.

At shows, one of their most famous songs was "They Make Love." The extremely catchy song was always very well received by an enthusiastic crowd. During one show, guitarist Max Porter got so fired up during this song that he accidentally kicked the glockenspiel used in "Return to the Future to Discover Everything Has Changed" off the stage and into an unsuspecting female fan. No one was injured, but it serves as a testament to the Programme's passion in performing their instrumental works.