YP Holdings LLC is a directory publisher and advertising company. Its best known products consist of telephone directories for AT&T (yellow pages) and yellow pages on line (yp.com). They also sell a variety of other advertising products which include direct mail, and advertising on mobile devices.

The company was formed on April 4, 2012 preceding a formal announcement that AT&T would sell off a 53% stake in its directory operations to Cerberus Capital Management.

It is responsible for the publication of 1,250 directories, published under the YP Real Yellow Pages name. It is headquartered in Tucker, GA.

YP Holdings, as a company, was founded in 2012 to take over the directory and online advertising businesses that were operated in the AT&T Advertising Solutions and AT&T Interactive divisions of AT&T. The directory business previously operated by Ad Solutions has had several incarnations.

In 2002, SBC Communications dropped its regional telephone company names, switching to a unified "SBC" brand. As a result, the yellow pages operations were combined into one unit (retaining the separate companies) and took on the "SMART Yellow Pages" brand, retained from Pacific Bell Directory.

Kevin Antoine Dodson (born June 14, 1986) is an Internet celebrity, singer, actor, and former resident of the Lincoln Park housing project in Huntsville, Alabama, whose interview on local television news became an Internet sensation and resulted in an Auto-Tuned song by The Gregory Brothers that has sold thousands of copies on iTunes and appeared on the Billboard Hot 100 list. The interview that propelled Dodson into fame was prompted by the report of a house intrusion and attempted rape of his sister Kelly Dodson.

Dodson was interviewed on July 28, 2010, by NBC affiliate WAFF-48 News after the attempted rape of his sister by an intruder in her bedroom, in the projects of Lincoln Park.

The video of the interview caught attention because of the passionate and flamboyant style of his delivery, speaking directly to the camera, in which he directly addressed the people of his neighborhood as well as the would-be rapist, and his use of street vernacular. The reactions were mixed. Some local viewers phoned the TV station to complain that interviews with people such as Dodson reflected poorly on the community, whereupon the station defended broadcasting the interview by stating that censoring such people is "far worse." Jonathan Capehart, editorial page writer for The Washington Post, wrote that Dodson became an instant Internet sensation because "in this age of fake reality TV, he puts the real in reality," to which he later added that Dodson "is one of the strongest people we’ve seen in a while."