Rum is a distilled alcoholic beverage made from sugarcane byproducts such as molasses, or directly from sugarcane juice, by a process of fermentation and distillation. The distillate, a clear liquid, is then usually aged in oak barrels. Rum can be referred to in Spanish by descriptors such as ron viejo ("old rum") and ron añejo ("aged rum").

The majority of the world's rum production occurs in the Caribbean and Latin America (including the Dominican Republic, Nicaragua, Martinique, Guatemala, Colombia, Venezuela, Bolivia,Saint Vincent and the grenadines, Grenada, Barbados, Jamaica, St.Lucia, Trinidad and Tobago, Puerto Rico, U.S. Virgin Islands, Brazil, Haiti, Belize, Grenada, Guyana, Peru and Cuba). Rum is also produced in the Canary Islands of Spain, Australia, New Zealand, Fiji, Mexico, Hawaii, the Philippines, India, Reunion Island, Mauritius, South Africa, and Canada.

Light rums are commonly used in cocktails, whereas "golden" and "dark" rums were typically consumed individually (i.e. "straight" or "neat") or for cooking, but are now commonly consumed with mixers. Premium rums are also available, made to be consumed either straight or iced.

Sean Kingston (born Kisean Anderson; February 3, 1990) is a Jamaican-American singer. He pursued a music career and debuted in 2007 with the album Sean Kingston.

Kingston was born on February 3, 1990, in Miami, Florida and moved to Kingston, Jamaica when he was six. He attended high school in Ocho Rios. His grandfather was the noted Jamaican reggae producer Lawrence Lindo, who worked under the stage name Jack Ruby. At age 11, Kingston spent 3 weeks in jail for breaking and entering, and Kingston lived in a car while his mother was incarcerated for identity theft.

Sean Kingston was discovered through MySpace by Tommy Rotem at Beluga Heights, and signed to the label in a partnership deal with Sony. Beluga is a label notable for its focus on discovering and developing artists. In an interview with HitQuarters label head and producer J.R. Rotem described this process with regards to Kingston:

"Sean Kingston was a rapper when we found him and it was a development process to get him more melodic. At Beluga we essentially refine the talent so that it's more of a marketable product."

Cher Lloyd (born 28 July 1993) is an English recording artist. Lloyd rose to fame when she finished fourth in the seventh series of The X Factor. Shortly afterwards, Lloyd was signed by Simon Cowell to Sony Music subsidiary Syco Music.

Cher Lloyd's debut single "Swagger Jagger" was released in June 2011. Despite receiving negative reviews, the single entered at number one on the UK Singles Chart and number two on the Irish Singles Chart. Her second single "With Ur Love" was released on 31 October, featuring Mike Posner, and peaked at number four in the UK, and number five in Ireland, preceding her debut album Sticks + Stones, which peaked at number four in the UK Albums Chart and number seven on the Irish Albums Chart.

Cher Lloyd used to live in Malvern with her parents Darren and Dina, and three younger siblings brother Josh, and sisters Sophie and Rosie. Lloyd attended Dyson Perrins CE Sports College, where she studied performing arts. She also attended theatre arts school Stagecoach.

Lloyd had previously auditioned for The X Factor twice before (when the minimum age was lower) singing ballads, but did not make it through. Lloyd has previously performed at holiday camps and said she gets a mixed reaction to her music, but was a big hit with x-factor judge at the time Cheryl Cole. She remarked on their similarity and Cheryl went on to support her throughout the show. She auditioned singing the Keri Hilson version of "Turn My Swag On". At bootcamp she sang a rap version of "Viva La Vida" adding lyrics she claimed to have written herself, but this was disputed and reports claimed she took them from a song by rapper Swizz Beatz. At the judges' houses she performed "Cooler Than Me" but suffered from tonsillitis and was unable to complete her song. She was given a second chance, but broke down sobbing and could not complete the song. Despite this, she was still picked as one of the final three girls by mentor Cheryl Cole.

Veena Malik (Urdu: وينا ملک, born Zahida Malik) is a Pakistani actress, model and comedienne. Over a span of ten years, she has worked with news channels and in movies.

Veena Malik was born in Rawalpindi in the province of Punjab, to Ali Malik, and his wife, Zeenat Malik. . She holds a BA in Sociology, Psychology and Persian.

Before starting her career off as an actress, Malik worked as a comedian for several television shows and series. She made her acting debut alongside Shaan and Zara Sheikh in Askari's Tere Pyar Mein (2000), which was a box office hit. She played a supporting role in the film and was barely acknowledged. However, she appeared in a supporting role in Javed Sheikh's Yeh Dil Aap Ka Huwa (2002).

In 2003, Malik appeared in Indo-Pak cross venture Punjabi film Pind Di Kuri which failed to do so well, however, the film turned out be the first Indo-Pak venture film with a budget of approximately 70 million rupees. She also appeared in Askari's Sassi Punno (2003) alongside Sana and Moammar Rana, however the film failed to do well at Lahore's cinemas and further screenings had stopped in cinemas after a week of its release. She then appeared in Rafique's Jageer.