MTV3 is a Finnish commercial television station owned by Bonnier. It had the biggest audience share of all Finnish TV channels until Finnish Broadcasting Company’s Yle TV1 took the lead. The letters MTV stand for Mainos-TV (advertisement television), due to the channel getting its revenue from running commercials. Number 3 was added later, when the channel was allocated the third nation-wide television channel and it generally became known as "Channel Three" – Finnish Broadcasting Company’s Yle TV1 and Yle TV2 being the first two – and also to distinguishing it from the later MTV Finland. The channel's logo is a stylized owl, changed to an owl's eye after an image renewal in 2003. MTV3 currently has about 500 employees.

MTV3 started on August 13, 1957, the first commercial television network in Finland, nation-wide commercial TV station in Europe. In Finland it was preceded by the regional TES-TV commercial channel. It was originally known as MTV with programmes broadcast on the two channels of Yle. MTV was allocated its own channel after 1986, when Kolmoskanava (TV3) was born as a joint venture between Yle, MTV, and Nokia. MTV3 was born in 1993 when MTV took over the shares of TV3 from Yle and Nokia and MTV programming switched from the Yle frequencies to the TV3 transmitters. The same year MTV Oy was admitted as a full active member of the European Broadcasting Union.

Kimi-Matias Räikkönen (Finnish pronunciation: [ˈkimi ˈmɑtiɑs ˈræikːønen]; born 17 October 1979 in Espoo) is a Finnish racing driver. He drives in Formula One for Lotus in 2012. After nine seasons racing in Formula One, in which he took the 2007 Formula One World Drivers' Championship, he competed in the World Rally Championship from 2010–2011.

Räikkönen entered Formula One as a regular driver for Sauber-Petronas in 2001. Having previously only raced in very junior open-wheel categories, he was given his Super Licence from the Fédération Internationale de l'Automobile (FIA) after a performance delivery promise by his team boss, Peter Sauber. He joined McLaren Mercedes in 2002, and became a title contender by finishing runner-up in the 2003 and 2005 championships to Michael Schumacher and Fernando Alonso, respectively. Räikkönen's 2003 and 2005 seasons were plagued by severe unreliability from his McLaren cars.

Räikkönen switched to Ferrari in 2007, becoming the highest paid driver in motor sport with an estimated wage of $51 million per year. In turn his move to Ferrari saw him secure his first Formula One World Drivers' Championship, beating McLaren drivers Lewis Hamilton and Fernando Alonso by one point, as well as becoming one of the very few drivers to win in their first season at Ferrari. In 2008, he equalled the record for fastest laps in a season for the second time. After one more year in the sport, he left the Ferrari F1 team to drive a Citroën C4 WRC for the Citroën Junior Team in the World Rally Championship for 2010. Along with rallying, Räikkönen has turned his attention towards NASCAR, and made his debut for Kyle Busch Motorsports in the Camping World Truck Series.