I have an admission to make: I didn’t watch the Super Bowl this year, and the commercials. My veteran friend’s barely hid their disgust when they told me I had to see the Budweiser ad. So I pulled it up on Youtube:
I got misty eyed when the real life returning soldier Lt. Chuck Nadd gets a small town ticker tape parade and hugs his mom; most people would (and that’s the point).
Then another strong emotion hit me: I wanted to throw my lap top across the room and stomp on it.
Don’t get me wrong, Lt. Chuck Nadd deserves his hometown’s respect, just as every returning veteran does. But let’s be clear, this ad was all about using our troops’ image to fuel beer sales.
Here’s my idea for a Bud ad:
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