Florida's First Coast, or simply the First Coast, is a region of the U.S. state of Florida. The term refers to the same general area as the "directional" region of Northeast Florida. The First Coast is located on the Atlantic coast of North Florida and roughly comprises the five counties surrounding Jacksonville: Duval, Baker, Clay, Nassau and St. Johns, largely corresponding to the Jacksonville metropolitan area. The term originated in a marketing campaign in the 1980s, and has since emerged as one of Florida's best known vernacular regions.

As its name suggests, the First Coast was the first area of Florida colonized by Europeans, but as with several other of Florida's vernacular regions, a popular identity covering the whole area originated with the tourism industry before being adopted by the community at large. The concept of the First Coast was developed for the Jacksonville Chamber of Commerce by the William Cook Advertising Agency in 1983. Jacksonville itself already had other nicknames, but local officials wanted a comprehensive marketing campaign for the entire metropolitan area – Duval, Baker, Clay, Nassau and St. Johns Counties – to better promote the region without overshadowing the identities of the particular localities involved. The term "Florida's First Coast" was coined by William Cook staff members Kay Johnson, Bryan Cox, and Bill Jones, and was officially introduced in the "First Coast Anthem" at the 1983 Gator Bowl.

Tim Deegan (born in Oshawa, Ontario) is a former VJ on MuchMusic, a music television station in Canada.

Tim grew up in Oshawa east of Toronto and he attended O'Neill Collegiate and Vocational Institute, and had a part time job at a grocery store. Tim joined a band during high school, which played handfuls of shows over southern Ontario during their high school years. After high school Tim went to Durham College to study fire fighting. After Graduating from the fire fighting program Tim worked as a Fire Protection Officer at an automotive factory before deciding to go back to school for Wood Working. He moved to Kitchener and attended Conestoga College.

Tim auditioned for the VJ Search at the Fairview Mall in Kitchener, Ontario and eventually won the competition months later, by public vote.

In his time as a MuchMusic VJ, Tim hosted numerous shows including Much On Demand, Much Adrenaline, Much Take Over, On Set, The Shift and My Date With, as well as hosting specials like Buck Naked in Barbados, Spring Break, Hot N Wet, and the Much Music Video Awards. Tim has interviewed such bands/stars as the Jonas Brothers, Justin Bieber, Hedley, Mel C (Spice Girls), The All American Rejects, Ke$ha, Katy Perry, Timbaland, Jerry Seinfeld, Sean "Diddy" Combs, 3OH!3, Boys Like Girls, and Amanda Crew. Deegan filmed his last shift at MuchMusic on September 2, 2010.