Pleochroism is an optical phenomenon in which a substance appears to be different colors when observed at different angles with polarized light.

Anisotropic crystals will have optical properties that vary with the direction of light. The polarization of light determines the direction of the electric field, and crystals will respond in different ways if this angle is changed. These kinds of crystals have one or two optical axes. If absorption of light varies with the angle relative to the optical axis in a crystal then pleochroism results.

Anisotropic crystals have double refraction of light where light of different polarizations is bent different amounts by the crystal, and therefore follows different paths through the crystal. The components of a divided light beam follow different paths within the mineral and travel at different speeds. When the mineral is observed at some angle, light following some combination of paths and polarizations will be present, each of which will have had light of different colors absorbed. At another angle, the light passing through the crystal will be composed of another combination of light paths and polarizations, each with their own color. The light passing through the mineral will therefore have different colors when it is viewed from different angles, making the stone seem to be of different colors.

3-2-1 Contact is an American science educational television show that aired on PBS from 1980 to 1988, and an adjoining children's magazine. The show, a production of the Children's Television Workshop, teaches scientific principles and their applications. Dr. Edward G. Atkins, who was responsible for much of the scientific content of the show, felt that the TV program wouldn't replace a classroom but would open the viewers to ask questions about the scientific purpose of things.

3-2-1 Contact was the brainchild of Samuel Y. Gibbon, Jr., who had been the executive producer of The Electric Company for CTW from 1971 to 1977. (Gibbon actually left CTW before Contact's production began, though he was still credited as "Senior Consultant.")

The first season of 65 programs began airing January 14, 1980 on select PBS member stations; it featured a cast of three college students who discussed science in an on-campus room known as the Workshop. The first season came to an end on April 11, 1980, but funds for more episodes were not sufficient until 1982.