Rodeo Drive ( /roʊˈdeɪ.oʊ/) of Beverly Hills, California is a shopping district known for designer label and haute couture fashion. The name generally refers to a three-block long stretch of boutiques and shops but the street stretches further north and south. Rodeo Drive is mostly frequented by tourists as celebrities usually shop in more discreet areas of Los Angeles.

On August 3, 1769 (when California was part of Mexico), Don José Gaspar de Portolà, the first governor of provincial California, and his entourage, the Portola expedition, became the first Europeans known to arrive in the area, having traveled an existing Indian trail (present-day Wilshire Boulevard) to the present-day site of La Cienega Park, named for a large swamp — "ciénega" in Spanish —

While Portolà fell somewhat short of reaching Cíbola, the expedition's chaplain, Friar Juan Crespí, wrote in his journal of

" [a] large vineyard of wild grapes and an infinity of rose bushes. After traveling about half a league we came to a village of this region. People came into the road, greeted us and offered seeds."

Tory Burch (born June 17, 1966; née Robinson) is an American fashion designer, business woman and philanthropist who was born, raised and educated in the Philadelphia metropolitan area.

She attended the Agnes Irwin School in Rosemont, PA, and the University of Pennsylvania, where she was a member of the sorority Kappa Alpha Theta. After graduation, she moved to New York City, where she began a career working with fashion designers, including Zoran, a Yugoslavian designer. She worked at Harper's Bazaar magazine. She was a copywriter for Polo Ralph Lauren and worked for Vera Wang.

She began a fashion label in February 2004. The label was an immediate success and was endorsed by Oprah Winfrey the following year. The label has stores in several large American cities and has lines that are sold in several upscale specialty department stores. Burch has won several fashion awards for her designs. The company has since grown to 36 stores, four of which are outlet stores in Woodbury Commons, NY; San Marcos, TX; Camarillo, CA; and Orlando, FL Premium Outlets. Her fashion label known as "TRB by Tory Burch"—later as "Tory Burch"—began as a business operation in her Upper East Side apartment and quickly blossomed into free-standing boutiques, now numbering 68. In February 2004, Tory Burch opened a flagship store in the NoLIta neighborhood of Manhattan in New York City. The store was almost completely sold out on the first day. Stories about her and her fashion line have been in a broad spectrum of magazines and newspapers, and in April 2005, Winfrey endorsed her line on The Oprah Winfrey Show.