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• Jack Tretton
  Jack Tretton is the President and CEO of Sony Computer Entertainment of America (SCEA), a division of Sony Computer Entertainment, which is a subsidiary of Sony Corporation. He is primarily responsible for the company's United States market.
  After graduation from Providence College with a science degree, New England-born Tretton became a territory manager for the Duracell battery company from 1983 through 1985. He served as vice president of sales at Activision from 1986 to 1991, and as general manager of JVC Musical Industries’ game division from 1991 to 1995. While at JVC, he was awarded Sega’s CD Game of the Year Award two years in a row.
  After joining the Sony Corporation in March 1995, Tretton was a member of the team that founded PlayStation in September of that year. He was involved in the development and publishing of the PlayStation, PlayStation 2, PlayStation 3 game consoles, PlayStation Portable, PlayStation Move, and PlayStation Vita.
  In November 2006, Tretton was promoted to president and chief executive officer for Sony Computer Entertainment America.
  
  wn.com/Jack_Tretton
• 
  Kazuo Hirai
  Kazuo "Kaz" Hirai (平井 一夫, Hirai Kazuo^?, born December 22, 1960) is the President and CEO of Sony Corporation. He also serves as Chairman of Sony Computer Entertainment, Inc., a wholly owned subsidiary of Sony. He was noted by Entertainment Weekly as one of the most powerful executives in the entertainment industry. Hirai became Chairman of Sony Computer Entertainment on September 1, 2011 and was replaced by Andrew House as President and Group CEO. Hirai became the President and CEO of Sony on April 1, 2012.
  Hirai was born in 1960 in Tokyo, Japan. The son of a wealthy banker, Hirai often traveled with his father across the world to California, New York, and Canada and around Japan — a trait which Hirai noted to be a major factor in his later multi-continental business success.
  It was his interest in games that later brought him into the entertainment business. After graduating from the International Christian University in August 1984 with a Bachelor of Liberal Arts degree, Hirai was hired at CBS/Sony Inc. (now Sony Music Entertainment (Japan) Inc.), where he was involved in marketing international music within Japan.
  
  wn.com/Kazuo_Hirai
• 
  Ken Kutaragi
  Ken Kutaragi (久夛良木 健, Kutaragi Ken^?, born August 8, 1950) is the former Chairman and chief executive officer of Sony Computer Entertainment (SCEI), the video game division of Sony Corporation. He is known as "The Father of the PlayStation", and its successors and spinoffs, including the PlayStation 2, PlayStation Portable, and the PlayStation 3.
  Before this time, he had designed the sound processor for the Super Nintendo. With Sony, he designed the VLSI chip which works in conjunction with the PS1's RISC CPU to handle the 3D rendering.
  Kutaragi was closely watched by financial analysts who trace profiles of the losses and profits of the Sony Corporation. This has been attributed to the PlayStation franchise's high profit returns for Sony; it has been the key source of profit for the company.
  Ken Kutaragi is currently president and CEO of Cyber AI Entertainment Inc. He also serves on the boards of Kadokawa Group Holdings, Inc., Nojima Corporation, and Rakuten, Inc.
  In 2009, he became a visiting professor of Ritsumeikan University.
  
  wn.com/Ken_Kutaragi
• Marcus Rivers
  Marcus Rivers (portrayed by child-actor Bobb'e J. Thompson) is a fictional 12 year-old character used by Sony Computer Entertainment America as part of their Step Your Game Up advertising campaign for the PlayStation Portable and PSPgo consoles in North America, much like the PlayStation 3's "It Only Does Everything" advertising campaign commercials with Kevin Butler. He stars as the publicist of the PlayStation Portable division of Sony, responding to "Dear PSP" queries. The character was created by Deutsch/LA, the advertising agency responsible for the campaign. The YouTube channel "marcuspsp" that hosted his videos, was closed in June 15, 2011 for an undisclosed reason.
  Marcus Rivers first appeared at E3 2010 in a promo called "Marcus meets Kevin" where Marcus Rivers claims the PSP needs more publicity, Kevin agrees, and hires Marcus as the new PSP publicist. After this, the his first "Step Your Game Up" television commercials ensue. Marcus also appears in various YouTube videos titled "Don't Play That" where he talks about games that people shouldn't waste their money on, instead instructing them they should get a PSP.
  
  wn.com/Marcus_Rivers
• 
  Phil Harrison
  Phil Harrison is the former British corporate executive and a representative director of Sony Computer Entertainment, Inc. (SCEI) and Executive Vice President of Sony Computer Entertainment Europe (SCEE). At E3 in 2005 he showcased the first public realtime demonstrations of PlayStation 3 development hardware which included the famous ducks demo. On 3 March 2008, Infogrames Entertainment SA announced Harrison was their new President and Directeur Général Délégué. On 29 May 2009, it was announced that Harrison had become the non-executive director of Atari, formerly Infogrames Entertainment SA.
  From 1989 to 1992, Harrison served as head of development for Mindscape International, and prior to that as a game designer and graphic artist in the UK.
  Since joining Sony in 1992, he has held executive management positions in Europe and North America – where he served as Vice President, 3rd Party Relations and Research and Development for Sony Computer Entertainment America from 1996 to 2000. He has been a core member of the teams that successfully launched all of the PlayStation family of hardware formats and software that have helped expand the market for computer entertainment worldwide.
  
  wn.com/Phil_Harrison

EyeToy: Kinetic (2005)

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