Austrian public tv channel ORF airing a Commercial in January 2013. ING-DiBa's testimonial: Niki Lauda (austrian ex-F1 champion) Zum achten Mal lässt Lowe GGK Niki Lauda seine Freude am Sparen zur Schau stellen. Im neuen Commercial der ING-DiBa bieten sich Lauda selbst im Urlaub genug Gelegenheiten, um Geld zu sparen - er hat ja schließlich nichts zu verschenken. Medial unterstützt wird die TV-Kampagne im Out of Home Bereich, Print und Online. Die ING-DiBa AG mit Sitz in Frankfurt am Main ist eine Direktbank und ein Tochterunternehmen der niederländischen ING Groep, die international tätig ist. ING Direct is the Group's brand for a branchless direct bank with operations in Australia, Austria, France, Germany, Italy, and Spain. It offers services over the web, phone, ATM or by mail. The service currently focuses on simple interest-bearing savings accounts for retail customers. ING Direct Italy is currently opening its own "bank shops" in the major towns, where customers can operate services on usual web channels, assisted or not by branch operators, and use advanced teller machines for cash and check transactions. Andreas Nikolaus "Niki" Lauda (born February 22, 1949) is an Austrian former Formula One racing driver and three-time F1 World Champion. More recently an aviation entrepreneur, he has founded and run two airlines and was manager of the Jaguar Formula One racing team for two years. He is currently working as a pundit for German TV during Grand Prix weekends and acts as non-executive chairman of the Mercedes AMG Petronas F1 Team.

• published: 15 Sep 2013
• views: 3