Listen to what Roger Lanctot, Associate Director Automotive Practice, Strategy Analytics says about the Volvo Sensus Connect powered by Ericsson's Connected Vehicle Cloud at CES in Las Vegas 2014: How is the Ericsson Connected Vehicle Cloud Solution with Volvo differentiated? -"It is really amazing what Ericsson and Volvo are coming together to do here at CES and what they are showing and demonstrating and rolling out in a few months globally in multiple markets around the world, something that essentially unheard of, never been done before. At the same time, not just bringing a consistent solution to multiple markets, all of which are very different, but doing so consistently with an experience intended to take better care of the vehicle and to enhance the existing brand equity that Volvo already has around safety, saving lives, taking better care of the car. It is funny, I look at some of the these things that Volvo is doing, with Ericsson's help, that are essentially quite boring stuff, customer relationship management, vehicle relationship management, enhancing safety but these are actually the cutting edge applications and Volvo is putting its corporate reputation on the line to really get out on the bleeding edge of technology execution to connect customers - to their cars, to their dealers and to their car companies in a more effective way. And in a way that I look at -- that you would expect. If a car is going to the be connected I would expect that you would let me know before systems fail, not after they failed or after I had a crash, the whole objective is to avoid collisions. So these are the kinds of solutions that Ericsson is enabling with connectivity and cloud based services to the car".

• published: 24 Jan 2014
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