ROIR (pronounced "roar"), or Reachout International Records, is a New York City-based record label founded in 1979 by Neil Cooper.
ROIR was founded the same year that the Sony Walkman launched, and initially, the label exclusively distributed its releases in cassette format. Much of the label's catalog is now available in CD and LP formats.
ROIR released its first cassette, by James Chance and the Contortions, in 1981. In 1982, ROIR released the compilation album New York Thrash, documenting the hardcore punk scene in the New York metropolitan area. It has since become a definitive album in the genre.
Most of ROIR's early catalog consists of punk rock and no wave releases by artists such as Suicide, Glenn Branca, and Lydia Lunch. The label later branched out into other genres including hardcore punk, reggae, ska, psychedelia and dub.
ROIR released early recordings by Bad Brains (Bad Brains),Beastie Boys, Einstürzende Neubauten (2X4), Flipper (Blow'n Chunks), MC5, New York Dolls, Suns of Arqa, Prince Far I, Television, The Legendary Pink Dots, Lee 'Scratch' Perry, The Stimulators, and The Skatalites (Stretching Out).
Appreciated every word you said
Another hit, and I swear it's the last time
This should keep me in the straight and narrow
I'm such a sucker for the capital
She told me once, and that's all it took
To make me realize I'm starting over
It takes a strong boy, a strong push
And a reason to come clean
I've got a caddy, and a pistol
That says the light is turning green
There's sand grains in my hair
And love is in the air
So keep the rag top down
Because the sun's about to flicker out
There's no way
This closet's keeping me in here
I've got to break away
This gun is all that I've ever known
They took my lover away
Now I have upped the stakes
This confession is my only sin
Captivated by the passing lights
Incriminated by my growing up
And out of status premonitio is of their ways
I hold this curse at my arm's length out
I've got every reason to
My gut says, "Listen Up"