Johnny Reed McKinzie Jr. (born March 31, 1986), better known by his stage name Jay Rock, is an American rapper. He was named one of the top 13 most street artists by XXL. His voice has been called a cross between Immortal Technique and Shyne. He is a part of the hip hop group Black Hippy along with label mates Kendrick Lamar, Schoolboy Q and Ab-Soul. Rock signed to Strange Music and released his long-awaited debut studio album Follow Me Home on July 26, 2011.

Jay Rock was born and raised in Watts, Los Angeles, California in the Nickerson Gardens Projects. He released several mixtapes in his neighborhood and the internet which led to his signing to Warner Bros. Records and Top Dawg Entertainment. Jay attended Locke High School.

He released his debut single, "All My Life (In the Ghetto)" in late 2008, which featured artists Lil Wayne and will.i.am and was one of iTunes's Free Downloads in early 2009. He was featured on the cover of XXL's annual Top 10 Freshmen issue. He was also named one of MTV's 2010 breakthrough MC's. Jay Rock was featured on Omarion's single "Hoodie" and was supposed to be featured on Flo Rida's third studio album Only One Flo but was left off the final tracklisting. His mixtape "From the Hood to the Cover of XXL" was released to iTunes on July 24, 2010 as was his mixtape Tales From the Hood 2 on March 28, 2010. He toured with 50 Cent and other various artists on The Invitation Tour. Jay Rock signed with indie record label Strange Music in the Fall of 2010 on a multi-album deal after leaving from Warner Bros. Jay Rock then went on tour with Tech N9ne, E-40, Glasses Malone, Kutt Calhoun and Kendrick Lamar on the "Independent Grind National Tour". His mixtape Black Friday was released December 7, 2010 to iTunes. His debut album Follow Me Home was released in the Summer of 2011 under Strange Music.

Kendrick Lamar Duckworth (born June 17, 1987), simply known as Kendrick Lamar, is an American rapper and songwriter from Compton, California currently signed to Top Dawg, Aftermath and Interscope. He first gained major attention after the release of his 2010 mixtape Overly Dedicated. In 2011, his album Section.80, released exclusively through iTunes, instantly ranked as one of the top digital hip hop releases of the year. Lamar has amassed a large internet following, is a member of hip hop collective Black Hippy, along with Jay Rock, Schoolboy Q and Ab-Soul, and has worked with Snoop Dogg, Dr. Dre, Wiz Khalifa, Game, Drake, Busta Rhymes and Tech N9ne among other popular artists.

Quincy Matthew Hanley (born October 26, 1986), better known by his stage name ScHoolboy Q, is an American hip hop recording artist signed to Top Dawg Entertainment and Interscope Records. Hanley is a member of Black Hippy along with Jay Rock, Kendrick Lamar and Ab-Soul. In a 2011 interview when asked about what encouraged him to start rapping, Hanley explained that it was something he was "born to do": "I was just chillin’ man, but rapping’s just something I was born to do. I don’t know when I started rapping. I don’t know how I started rapping, but I know I wrote a verse and I was stuck ever since," he explained.

Preceded by two mixtapes, his first independent album Setbacks, reached #100 on the US Billboard 200 chart in 2011, selling close to 1,000 digital copies in the first week. On January 14, 2012, he released his second independent album Habits & Contradictions. The album debuted at #111 on the US Billboard 200, with first-week sales of 3,900 digital copies in the United States.

Dwayne Michael Carter, Jr. (born September 27, 1982), better known by his stage name Lil Wayne, is an American rapper. At the age of nine, Lil Wayne joined Cash Money Records as the youngest member of the label, and half of the duo, The B.G.'z, with B.G.. In 1997, Lil Wayne joined the group Hot Boys, which also included rappers Juvenile, B.G., and Young Turk. Hot Boys debuted with Get It How U Live! that year. Lil Wayne gained most of his success with the group's major selling album Guerrilla Warfare, released in 1999. Also in 1999, Lil Wayne released his Platinum debut album Tha Block Is Hot, selling over one million copies in the U.S.

Although his next two albums Lights Out (2000) and 500 Degreez (2002) were not as successful (only reaching Gold status), Lil Wayne reached higher popularity in 2004 with Tha Carter, which included the single "Go D.J." Wayne also appeared on the Destiny's Child top ten single "Soldier" that year. In 2005, the sequel to Tha Carter, Tha Carter II, was released. In 2006 and 2007, Lil Wayne released several mixtapes and appeared on several popular rap and R&B singles. His most successful album, Tha Carter III, was released in 2008 and sold over 1 million copies in the U.S. its first week of release. It included the number-one single "Lollipop" featuring Static Major. It also includes the singles "A Milli" and "Got Money" featuring T-Pain and won the Grammy Award for Best Rap Album.

Calvin Cordozar Broadus, Jr. (born October 20, 1971), better known by his stage name Snoop Dogg (formerly known as Snoop Doggy Dogg), is an American rapper, record producer, and actor. Snoop is best known as a rapper in the West Coast hip hop scene, and for being one of Dr. Dre's most notable protégés. Snoop Dogg was a Crip gang member while in high school. Shortly after graduation, he was arrested for cocaine possession and spent six months in Wayside County Jail. His music career began in 1992 after his release when he was discovered by Dr. Dre. He collaborated on several tracks on Dre's solo debut, The Chronic and on the titular theme song to the film Deep Cover.

Snoop's debut album Doggystyle, was released in 1993 under Death Row Records making a debut at No.1 on both the Billboard 200 and R&B charts. Selling almost a million copies in the first week of its release, Doggystyle quickly became certified 4× platinum in 1994 and spawned several hit singles, including "What's My Name" and "Gin & Juice". In 1994, Snoop released a soundtrack on Death Row Records for the short film Murder Was The Case, starring himself. In early 1996, Snoop Dogg was cleared of charges over his bodyguard's 1993 murder of Philip Woldemariam. His second album, late 1996's Tha Doggfather, also debuted at No.1 on both charts with "Snoop's Upside Ya Head" as the lead single. The album sold only half as well, being certified double platinum in 1997.