We all know Yelp can be a super helpful tool when deciding to give your money to certain businesses. Laci looks at the impacts- both good and bad- sites like Yelp have. Read More: New Study Reinforces the Value Of Yelp For Businesses http://officialblog.yelp.com/2012/09/new-study-reinforces-the-value-of-yelp-for-businesses.html "A recent study by two UC Berkeley professors found that "Yelp ratings affect both customer flows and the probability of booking a reservation" for restaurants." Reviews, Reputation, and Revenue: The Case of Yelp.com http://www.hbs.edu/faculty/Publication%20Files/12-016.pdf "Do online consumer reviews affect restaurant demand? I investigate this question using a novel dataset combining reviews from the website Yelp.com and restaurant data from the Washington State Department of Revenue." Harvard Study: Yelp Drives Demand for Independent Restaurants http://officialblog.yelp.com/2011/10/harvard-study-yelp-drives-demand-for-independent-restaurants.html "Michael Luca, a professor at Harvard Business School, released a working paper that examines the effect Yelp has had on the restaurant industry in Seattle." How Yelp Can Help Your Small Business http://merchantwarehouse.com/how-yelp-can-help-your-business "Yelp can be a scary place for some small businesses, but don't fear the unknown. In reality, just having a presence on the review site can bolster customer awareness and provide small businesses with new customer insights." Yelp! Chicago Business Joins Class-Action Lawsuit, Debate Continues Over Review Site http://www.huffingtonpost.com/2010/03/26/yelp-chicago-business-joi_n_515179.html "Last week, Chicago's Bleeding Heart Bakery joined 9 plaintiffs from across the nation in a class-action lawsuit against consumer review site Yelp. The bakery's decision to join the suit sparked a debate between Yelp lovers and haters throughout the city, and not only over the "extortion tactics" alleged in the suit." Yelp Study Shows Extra Half-Star Nets Restaurants 19% More Reservations http://www.huffingtonpost.com/2012/09/06/yelp-study-ratings-restaurant-reservations_n_1861720.html "If restaurateurs didn't already worry about Yelp, they're about to. A new study published in the Economic Journal claims that as little as a half-star difference in a restaurant's average rating on Yelp greatly impacts its reservations each night." Watch More: Are We Internet Addicts?: http://www.youtube.com/watch?v=wtA-AmrbX4Q Finding Love Online: http://www.youtube.com/watch?v=B4CTq_-LRfU Is Sexting Addictive?: http://www.youtube.com/watch?v=brutffFBm3c ____________________ DNews is dedicated to satisfying your curiosity and to bringing you mind-bending stories & perspectives you won't find anywhere else! New videos twice daily. Watch More DNews on TestTube http://testtube.com/dnews Subscribe now! http://www.youtube.com/subscription_center?add_user=dnewschannel DNews on Twitter http://twitter.com/dnews Anthony Carboni on Twitter http://twitter.com/acarboni Laci Green on Twitter http://twitter.com/gogreen18 Trace Dominguez on Twitter http://twitter.com/trace501 DNews on Facebook http://facebook.com/dnews DNews on Google+ http://gplus.to/dnews Discovery News http://discoverynews.com

• published: 07 Sep 2013
• views: 21655