Jovan Rajić (Serbian Cyrillic: Јован Рајић) (September 21, 1726 – December 22, 1801) was a Serbian writer, historian, traveller, and pedagogue, considered one of the greatest Serbian academics of the 18th century. He was one of the most notable representatives of Serbian Baroque literature along with Zaharije Orfelin, Pavle Julinac, Vasilije III Petrović-Njegoš, Simeon Končarević, Simeon Piščević, and others (although he worked in the first half of 18th century, as Baroque trends in Serbian literature emerged in the late 17th century).

Gavrilo Princip (Serbian Cyrillic: Гаврило Принцип, pronounced [ɡǎʋrilɔ prǐntsip]; 25 July [O.S. 13 July] 1894 – 28 April 1918) was the man who assassinated Archduke Franz Ferdinand of Austria and his wife, Sophie, Duchess of Hohenberg, in Sarajevo on 28 June 1914. Princip and his accomplices were arrested and implicated a number of members of the Serbian military, leading Austria-Hungary to issue a démarche to Serbia known as the July Ultimatum. This set off a chain of events that led to World War I. Princip was a Yugoslav nationalist associated with the movement Mlada Bosna (Young Bosnia) which predominantly consisted of Serbs, but also Bosniaks and Croats. During his trial he stated "I am a Yugoslav nationalist, aiming for the unification of all Yugoslavs, and I do not care what form of state, but it must be free from Austria."

Gavrilo Princip was born in Obljaj, a poor part of Bosnia, which was then in the Austria-Hungary empire. His parents, Petar, a postman, and Marija (née Mićić) had nine children, six of whom died in infancy. His impoverished parents could not provide for him and sent him to live with an older brother in Zagreb, now the capital of Croatia.

Jovan Stefanović (Serbian Cyrillic: Joвaн Cтeфaнoвић ;born February 5, 1984) is a Serbian footballer that plays as a midfielder.