News.com.au

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News Life Media

News.com.au

Your news. It's about time.

Powered by our dedicated team of journos and producers, news.com.au publishes up to 80 times per day across desktop, social, mobile and tablet devices.
Content is originated and curated by the news.com.au team with additional material supplied by the News Corp Australia network news desk, metro mastheads and NewsLifeMedia brands with international partners such as the New York Post.

News.com.au is monitored and tracked 24/7 to ensure our site surfaces stories our consumers demand to create a responsive, customised digital news experience. News.com.au finds a balance in the reporting of critical news events & the issues that get people talking – from politics to pop culture & to say what people are thinking.

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News.com.au Media Kit

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Olivia Nati
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Olivia.Nati@news.com.au

Key facts

Key facts: 

Nielsen Online Ratings December 2013

2,667,000

Unique Audience

Our Audience

Male grocery buyers 25-54
Mums with kids under 18
Male sport fans 25-54
Car buyers
Professional passive job seekers
Home buyers
Social Grade A
Baby boomers
All men 25-54
All women 25-54
All people 25-54
Home owners
Online optimized for all devices

Verticals

News.com.au Verticals

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News.com.au Entertainment – It’s not just entertainment, it’s entertaining
First with the freshest celebrity gossip, local TV chat, viral videos and top 10s, news.com.au Entertainment provides light relief for people who want to escape the daily grind.

News.com.au Travel – It’s about the journey not the destination
From stepping outside your door, to stepping off a plane on the other side of the world, we cover the news updates, advice & personal stories that inform and inspire your travels. Travel focuses on the destinations Australians travel to, irreverent news, expert advice and must-see destinations.

News.com.au Lifestyle – Life is anything but ordinary
Modern life is challenging and time is precious so we tell it how it is. With real lifestyle news and personal stories delivered fast and fresh, news.com.au lifestyle is engaging and entertaining, just like a coffee with friends.

News.com.au Business – It’s everybody’s business
​News.com.au Business gives you the facts so you don’t have to dig through the jargon. We cover business news as it relates to you with a fresh, irreverent perspective and a healthy dose of watercooler conversation.

News.com.au Technology – It’s a fast and curious world
In today’s fast-paced world, News.com.au Technology ensures you hear it first, delivering information beyond gadgets. It speaks to young, tech-literate Australians about design, innovation and science in a cheeky and irreverent way.

Key Facts

1,223,000

News.com.au Entertainment Unique Audience

732,000

News.com.au Travel Unique Audience

1,299,000

News.com.au Lifestyle Unique Audience

816,000

News.com.au Technology Unique Audience

Nielsen Online Ratings December 2013

Case studies

BlackBerry Z10

Z10 is the next generation operating system and represented a huge technical leap forward for BlackBerry. At the same time, the success of the campaign was make or break for BlackBerry globally. With these factors in mind the campaign objectives were to:

1. Establish credibility
Be seen and shared by influencers, especially technology influencers
 
2. Excite and Engage
*Most important* BlackBerry needed to stand out from other advertisers on the News network within the limited budget. BlackBerry was looking for impact on the page, time spent and SOV >30% (average). Rich media was standard for banners and video was a large percentage of the online budget. Section sponsorship, event sponsorship and bespoke content creation was mandatory wherever possible.
 
3. Drive to purchase
BlackBerry is arguably Starcom’s most sophisticated client when it comes to back-end data analysis and every placement and creative would be tracked and analysed weekly by both Starcom and BlackBerry’s global teams. For the campaign to be considered an online success, we had to hit the BlackBerry funnel metrics of:
  • On site engagement (site interactions post landing)
  • Propensity to purchase (extended time spent on site, return visits, researching hand sets)
  • Partner referrals (Visits to telco partners, Optus and Telstra).

Lindt Excellence

Unlike many grocery categories in which price plays the dominant role, in chocolate, brand matters a lot. Of the 1,600 Australians we interviewed, 6 in 10 said brand determines the chocolate they buy (followed distantly by price at 4 in 10). As such, brand awareness and brand preference are incredibly important.