GenieKnows

GenieKnows Inc., a privately owned vertical search engine company based in Halifax, Nova Scotia. Like many internet search engines, its revenue model centers on an online advertising platform and B2B transactions. It focuses on a set of niche search markets, or verticals, including health search, video games search, and local business directory search.

Technologies

GenieKnows uses algorithms to download, assess, and categorize web pages and index them for later matching with web search queries.

Local Business Directory Search

In 2005, GenieKnows entered the search engine market with a local business directory search engine. Targeting only the United States in its beta release, the local search engine is similar to Google Maps but uses the proprietary GeoRank algorithm to associate potentially uncategorized web pages containing addresses with businesses listed in an internet Yellow Pages directory by extracting addresses and geocoding these to identify geographic coordinates for which it associates the web page.