Mogador redirects here, for the hamlet in Surrey see Mogador, Surrey.

Essaouira (Arabic: الصويرة‎, as-Ṣawīra; Berber Tassort) is a city in the western Moroccan economic region of Marrakech-Tensift-Al Haouz, on the Atlantic coast. Since the 16th century, the city has also been known by its Portuguese name of Mogador or Mogadore. The Berber name means the wall, a reference to the fortress walls that originally enclosed the city.

Archaeological research shows that Essaouira has been occupied since prehistoric times. The bay at Essaouira is partially sheltered by the island of Mogador, making it a peaceful harbor protected against strong marine winds.

Essaouira has long been considered as one of the best anchorages of the Moroccan coast. The Carthaginian navigator Hanno visited the place in the 5th century BC and established the trading post of Arambys.

Around the end of the 1st century BCE or early 1st century CE, Juba II established a Tyrian purple factory, processing the murex and purpura shells found in the intertidal rocks at Essaouira and the Iles Purpuraires. This dye colored the purple stripe in Imperial Roman Senatorial togas.

Ahmed Khelifati Mohamed (Arabic: أحمد خليفاتي محمد‎) better known by his stage name Cheb Mami (Arabic: شاب مامي‎), (born in Saïda, Algeria on 1 January 1966) is an Algerian-born raï singer. He sings and speaks in Algerian Arabic, French and sometimes, as on Layali, in Egyptian Arabic.

As of July 2010, Mami was imprisoned in France, where he was found guilty of drugging and forcing a former romantic partner to undergo a failed abortion. A Parisian court found him guilty at trial and sentenced him to five years in prison. He was released in March 2011 on parole.

Cheb Mami was born in Graba-el-wed (Arabic: غربة الواد), a populous quarter of Saïda (Arabic: سعيدة), Algeria. Located 170 kilometres south of Oran, the city of Saida is on the high mesas of southwestern Algeria. Cheb Mami grew up to a family of factory workers. He began singing and playing the accordion on Saida streets and by 1980 began performing at local weddings and ceremonies.

In 1982, the 16-year-old adolescent sang on the Alhan wa Chabab radio show, a singing competition organised by Radio Télevision Algérienne. He sang "El Marsam" (The Sanctuary) a classic of Oranese music from the 1920s. The audience was transfixed by the sheer emotion of his performance and by his concordant vocal intonations which captured perfectly the flavour of the song's title. The judges, who represented the government which refused to admit even the existence of raï, gave the first prize to the contestant that sang a cover version of a hit by the famous Egyptian diva, Umm Kulthum, but were forced to acknowledge the standing ovation Mami received by awarding him second prize.