Gallup, Inc., is primarily a research-based performance-management consulting company. Some of Gallup's key practice areas are - employee engagement, customer engagement and well-being. Gallup has more than 40 offices in 27 countries. World headquarters are in Washington, D.C. Operational headquarters are in Omaha, Nebraska. Its current Chairman and CEO is Jim Clifton.

Gallup currently has four divisions: Gallup Poll, Gallup Consulting, Gallup University, and Gallup Press.

Gallup Inc. was founded in 1958, when George Gallup grouped all of his polling operations into one organization. After Gallup's death in 1984, The Gallup Organization was sold to Selection Research, Incorporated (SRI) of Lincoln, Nebraska in 1988. SRI, founded in 1969 by the psychologist Don Clifton, pioneered the use of talent-based structured psychological interviews. George Gallup founded the American Institute of Public Opinion, the precursor of The Gallup Organization, in Princeton, New Jersey, in 1935. He wished to objectively determine the opinions held by the people. To ensure his independence and objectivity, Dr. Gallup resolved that he would undertake no polling that was paid for or sponsored in any way by special interest groups such as the Republican and Democratic parties, a commitment that Gallup upholds to this day.

Willard Mitt Romney (born March 12, 1947) is an American businessman and the presumptive nominee of the Republican Party for President of the United States in the 2012 election. He was the 70th Governor of Massachusetts (2003–07).

The son of Lenore and George W. Romney (Governor of Michigan, 1963–69), he was raised in Bloomfield Hills, Michigan. In 1966, after one year at Stanford University, he left the United States to spend thirty months in France as a Mormon missionary. In 1969, he married Ann Davies, and the couple had five children together. In 1971, he earned a Bachelor of Arts degree in English from Brigham Young University and, in 1975, a joint Juris Doctor and Master of Business Administration from Harvard University as a Baker Scholar. He entered the management consulting industry, which in 1977, led to a position at Bain & Company. Later serving as Chief Executive Officer, he helped bring the company out of financial crisis. In 1984, he co-founded the spin-off Bain Capital, a private equity investment firm that became highly profitable and one of the largest such firms in the nation. His net worth is estimated at $190–250 million, wealth that has helped fund his political campaigns. Active in The Church of Jesus Christ of Latter-day Saints, he served as Ward Bishop and later Stake President in his area near Boston. He ran as the Republican candidate in the 1994 U.S. Senate election in Massachusetts, losing to long-time incumbent Ted Kennedy. In 1999, he was hired as President and CEO of the Salt Lake Organizing Committee for the 2002 Winter Olympics and Paralympics; and he helped turn the fiscally troubled games into a success.

Barack Hussein Obama II (ⁱ/bəˈrɑːk huːˈseɪn oʊˈbɑːmə/; born August 4, 1961) is the 44th and current President of the United States. He is the first African American to hold the office. In January 2005, Obama was sworn in as a U.S. Senator in the state of Illinois. He would hold this office until November 2008, when he resigned following his victory in the 2008 presidential election.

Born in Honolulu, Hawaii, Obama is a graduate of Columbia University and Harvard Law School, where he was the president of the Harvard Law Review. He was a community organizer in Chicago before earning his law degree. He worked as a civil rights attorney in Chicago and taught constitutional law at the University of Chicago Law School from 1992 to 2004. He served three terms representing the 13th District in the Illinois Senate from 1997 to 2004.

Following an unsuccessful bid against the Democratic incumbent for a seat in the United States House of Representatives in 2000, Obama ran for the United States Senate in 2004. Several events brought him to national attention during the campaign, including his victory in the March 2004 Illinois Democratic primary for the Senate election and his keynote address at the Democratic National Convention in July 2004. He won election to the U.S. Senate in Illinois in November 2004. His presidential campaign began in February 2007, and after a close campaign in the 2008 Democratic Party presidential primaries against Hillary Rodham Clinton, he won his party's nomination. In the 2008 presidential election, he defeated Republican nominee John McCain, and was inaugurated as president on January 20, 2009. Nine months later, Obama was named the 2009 Nobel Peace Prize laureate. In April 2011, he announced that he would be running for re-election in 2012.

Rush Hudson Limbaugh III ( /ˈlɪmbɔː/; born January 12, 1951) is an American radio talk show host and political commentator. Since he was 16 Limbaugh has worked a series of disc jockey jobs. His talk show began in 1984 at Sacramento radio station KFBK, featuring his ongoing format of political commentary and listener calls. In 1988 Limbaugh began broadcasting his show nationally from radio station WABC in New York, New York. He currently lives in West Palm Beach, Florida, from where he broadcasts the The Rush Limbaugh Show, the highest-rated talk-radio program in the United States.

In the 1990s Limbaugh's books The Way Things Ought to Be (1992) and See, I Told You So (1993) made The New York Times Best Seller list. Limbaugh frequently criticizes, in his books and on his show, what he regards as liberal policies and politicians, as well as what he perceives as a pervasive liberal bias in major U.S. media.

Rush Hudson Limbaugh III was born in Cape Girardeau, Missouri, the son of Mildred Carolyn "Millie" (née Armstrong) and Rush Hudson Limbaugh, Jr. His father was a lawyer and a U.S. fighter pilot who served in the China Burma India Theater of World War II. His mother was a native of Searcy, Arkansas. The name "Rush" was originally chosen for his grandfather to honor the maiden name of family member Edna Rush.