DTV Services, trading as Freeview, is the name for the collection of free-to-air services on the Digital Terrestrial Television platform in the UK. The service is jointly run by its five equal shareholders, BBC, ITV, Channel 4, Sky and transmitter operator Arqiva. DTV Services is designed to market changes to the platform. DTV Services is responsible for marketing services such as Freeview+, the PVR brand and Freeview HD.

The technical specification for Freeview is published and maintained by the Digital TV Group, the industry association for digital TV in the UK who also provide the test and conformance regime for Freeview, Freeview + and Freeview HD products. DMOL, a company owned by the operators of the six DTT multiplexes (BBC, ITV, C4, and Arqiva) is responsible for technical platform management and policy, including the electronic programme guide and channel numbering.

Freeview officially launched on 30 October 2002 at 5 am when the BBC and Crown Castle (now Arqiva) officially took over the digital terrestrial television (DTT) licences to broadcast on the three multiplexes from the defunct ITV Digital (originally called ONdigital). The founding members of DTV Services, who trade as Freeview, were the BBC, Crown Castle UK (now part of Arqiva) and British Sky Broadcasting. On 11 October 2006, ITV plc and Channel 4 became equal shareholders. Since then, the Freeview model has been copied in Australia and New Zealand.

Freeview may refer to: