Research

Food Magazines and Websites: Australia’s love affair with cooking and food shows no signs of slowing, with BOTH print and digital food media consumption growing.
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Magonomics - the science of magazine advertising effectiveness
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In just two decades the media landscape has become hugely fragmented, its four key bastions – newspapers, TV, radio and mass-market consumer magazines – are vastly diminished in size and stature as multi channel content makes way for truly targeted communication.
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There are many reasons why brands love the highly-effective and engaging advertising medium that is magazines.
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The Dolly Youth Monitor (DYM) looks at the stresses and pressures that teens are currently experiencing, as well as their releases – what do they do for fun and relaxation. DYM considers the idols and influencers that help shape them, and examine how different brands and media operate within their lives.
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Proof of performance - making the case for magazine media
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Social media use is rapidly transforming how magazines readers interact with and share magazine content.
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The smartphone is shaping up to be the next frontier for delivering magazine media content.
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Changing Media Consumption: Despite the proliferation of media options, magazines hold a strong place in readers’ hearts.
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