The Dixi was the first car made by BMW.

Dixi was the brand name of cars made by Automobilwerk Eisenach (Eisenach car factory) starting in 1904. In the difficult economic climate of the 1920s the company found it hard to sell its 6/24 and 9/40 models. So the manufacturer decided to enter the small car market, and in 1927 agreed to a licensing agreement with the Austin Motor Company to build a variant of the Austin 7. A production level of 2000 cars a year was agreed upon, and Dixi paid Austin a royalty on each vehicle produced.

The first 100 cars were supplied as kits, but by December 1927 the first of the official Dixi-manufactured vehicles, the DA-1 3/15PS were coming off the production line. The DA designation stood for Deutsche Ausführung, meaning German Version; 3/15 indicated the taxation and actual horsepower ratings. Apart from being left-hand drive and using metric fasteners, the car was nearly identical to the Austin. Body styles available were coupé, roadster, tourer, and sedan with a few chassis going to external coachbuilders. Most cars left the factory as tourers.

Bayerische Motoren Werke AG  pronunciation (help·info) (BMW; English: Bavarian Motor Works) is a German automobile, motorcycle and engine manufacturing company founded in 1917. BMW is headquartered in Munich, Bavaria, Germany. It also owns and produces the Mini marque, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad and Husqvarna brands. In 2010, the BMW group produced 1,481,253 automobiles and 112,271 motorcycles across all its brands.

BMW was established as a business entity following a restructuring of the Rapp Motorenwerke aircraft engine manufacturing firm in 1917. After the end of World War I in 1918, BMW was forced to cease aircraft engine production by the terms of the Versailles Armistice Treaty. The company consequently shifted to motorcycle production in 1923, once the restrictions of the treaty started to be lifted, followed by automobiles in 1928–29.

The first car which BMW successfully produced and the car which launched BMW on the road to automobile production was the Dixi, it was based on the Austin 7 and licensed from the Austin Motor Company in Birmingham, England.