The Sydney Morning Herald
Overview
Whether it’s a person, a place, an event or an experience, life is lined with reminders that the world is a surprising and fascinating place.
We believe in having your finger on the pulse. We believe in chasing, in unearthing and in discovering the world around us.
We look to feed our minds with new perspectives. To fuel individuality, to inspire big thinking, to explore all that we might be. We seek out knowledge so we can progress, so we’re not held back by real or imagined limitations.
The Sydney Morning Herald in 2013 is striving to deliver even more courageous, independent journalism. There’s an amazing line-up of new features and products coming that will give readers the freedom to discover even more. No matter how you choose to access the SMH, no matter when and no matter where. To let you, in every sense, know no boundaries.
Click the links below to download The Sydney Morning Herald Media Kit and Short Credentials:
• The Sydney Morning Herald Media Kit (PDF)
• The Sydney Morning Herald Short Credentials (PDF)
Audience
Our audience believes in having their fingers on the pulse. They believe in chasing, unearthing and discovering the world around them. They look to feed their minds with new perspectives. To fuel individuality, to inspire big thinking, to explore all they might be. They seek out knowledge so we can progress, so we’re not held back by real or imagined limitations.
| Print/Digital Combined |
Online | M-Site^^ | Tablet App | |
|---|---|---|---|---|
| 4,813,000* Audience (last 4 weeks) |
785,000* Readership (Mon-Fri ave) |
2,693,000^ Monthly Unique Audience |
305,654 Ave Daily Unique Browsers |
292,000* Used in the last 4 weeks |
| 883,000* Readership (Sat) |
861,473^^ Ave Daily Unique Browsers |
33,133,240 Monthly Page Impressions |
n/a Monthly Page Views |
|
| 102,324,000^ Monthly Page Views |
2min 51sec Average Session Duration |
623,542~ Downloads to Date |
||
| 1hr 49min 52sec^ Time Per Person |
Source: *emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Nov 2013, Nielsen Online Ratings, Nov 2013, people 14+ only. ^Nielsen Hybrid, Dec 2013. ^^Nielsen Market Intelligence, Dec 2013. ~AppFigures as at end of Dec 2013 (Apple & Android).
Advertising Solutions
The Sydney Morning Herald offers a variety of innovative advertising options across print, online, mobile, tablet and email platforms, to ensure we connect with our readers wherever and whenever they choose.
Go to the Ad Specs page for the full creative specs and deadlines for all of our advertising products.
Contacts
For more information, contact your Fairfax Media sales representative or refer to the Contact Us section.
The Sydney Morning Herald
Newspaper Overview
The Sydney Morning Herald offers independence, authority, integrity, quality and an inquiring, committed readership. Its news, analysis and commentary set the standard for journalistic excellence, and involve the questioning reader in the affairs of Sydney, Australia and the world.
In March 2013, The Sydney Morning Herald changed to a quality, compact format for its weekday editions. It’s in response to our readers’ demands for a more reader-friendly format, and we’re excited by the chance to create a new premium showcase in Australia for quality, independent journalism.
The formatting will be the same SMH that you know and love, and our journalism will be as strong as ever. For years readers have pleaded with us to move away from a format that doesn’t suit the modern workday. After all, the broadsheet size was introduced 300 years ago after the British monarch introduced a newspaper tax that was levied per page. Naturally, publishers made their pages as large as possible to minimise their tax. As The Times of London and other quality publications overseas have done, we’re giving readers the size that suits.
The change will make the paper much more convenient for thousands of our readers who read our content on a train or bus, and we’ll be introducing two new weekly liftouts to give our audience even more reason to spend time with us.
Easier to pick up, even harder to put down.
The paper features a wide variety of sections, targeted at curious and discerning audiences interested in feeding their passions for food, entertainment, health and lifestyle, sport and real estate, to name a few.
The Sydney Morning Herald also carries the weekly magazine Good Weekend, providing an innovative advertising platform that connects like no other.
Click the links below to download The Sydney Morning Herald Media Kit and Short Credentials:
• The Sydney Morning Herald Media Kit (PDF)
• The Sydney Morning Herald Short Credentials (PDF)
Audience
The Sydney Morning Herald plays an integral and vital role in the daily lives of its readers. The average reader spends on average 39 minutes reading the weekday newspaper and 51 minutes reading the weekend paper~.
The Sydney Morning Herald is the leading NSW newspaper when it comes to reaching influential targets:*
- Across the week, The Sydney Morning Herald reaches 142,000 more social grade A readers than The Daily Telegraph.
- The Sydney Morning Herald reaches 420,000 readers with a degree.
- It is the newspaper of choice among high income earners; they are 64% more likely to earn $100,000+ when compared to the average NSW population.
Readership and Circulation:
| Readership* | Circulation^ | |
|---|---|---|
| Monday – Friday (Ave) | 792,000 | 200,612 |
| Saturday | 881,000 | 276,318 |
Source: *emma™, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Oct 2013.^Audit Bureau of Circulations, ave total paid masthead sales (print/digital), Sept 2013.~GfK Bluemoon Readerscope Report, SMH Sept 2013.
Sections
The Sydney Morning Herald features a variety of sections, targeted at curious and discerning audiences interested in feeding their passions for food, entertainment, health and lifestyle, sport and real estate, to name a few.
| Category | Title | Platforms |
|---|---|---|
| News | News (EGN) News Review |
Print (Mon to Sat), Online, Mobile & Tablet Print (Sat) & Tablet |
| Business & Finance | BusinessDay Money |
Print (Mon to Sat), Online, Mobile & Tablet Print (Wed), Online, Mobile & Tablet |
| Sport | Sports Day, Sport & Weekend Sport The Form |
Print (Mon to Sat), Online, Mobile & Tablet Print (Fri) |
| Entertainment | The Guide The Shortlist Spectrum |
Print (Mon) & Tablet Print (Fri) & Tablet Print (Sat) & Tablet |
| Food & Wine | Good Food | Print (Tue), Online, Mobile & Tablet |
| Health & Lifestyle | Pulse | Print (Thu) |
| Travel | Traveller | Print (Sat) Online, Mobile & Tablet |
| Education | Education (EGN) | Print (Mon) |
| Property | Domain | Print (Sat), Online, Mobile & Tablet |
| Motoring | Drive | Print (Sat), Online, Mobile & Tablet |
| Employment | MyCareer | Print (Sat), Online, Mobile & Tablet |
Special Features
The Sydney Morning Herald publishes a number of special reports throughout the year on topics such as arts, entertainment, lifestyle and travel.
Click the links below to download the latest features calendars.
Rates
Rates published on this site are effective from March 4, 2013.
All advertising sections of The Sydney Morning Herald change to a compact display advertising pricing model, which includes colour loading. Positional loadings still apply.
Compact Display Rates – SMH EGN & Sections:
| Early General News (EGN) | Sections | |||
|---|---|---|---|---|
| Ad Size | Mon-Fri (Excl GST) |
Saturday (Excl GST) |
Mon-Fri (Excl GST) |
Saturday (Excl GST) |
| Full Page | $70,752.00 | $88,487.30 | $30,585.28 | $38,462.40 |
| Half Page | $35,376.00 | $40,221.50 | $15,292.64 | $19,231.20 |
| Quarter Page | $17,688.00 | $22,524.04 | $7,646.32 | $9,615.60 |
Note: Rates shown are casual rates. All rates are inclusive of colour and exclude GST. Not all sizes are available in all sections all days. Section loadings as per existing rate cards.
Rate Cards:
Click the links below to download or view the current rate cards.
- The Sydney Morning Herald Rate Card (PDF)
- SMH Entertainment Rate Card (PDF)
- Travel Rate Card (PDF)
- MyCareer Rate Card (PDF)
- Drive Rate Card (PDF)
- Domain Rate Card (PDF)
Ad Specs
Go to the Ad Specs page for the full creative specs and deadlines for all our advertising products.
Contacts
For more information, contact your Fairfax Media sales representative or refer to the Contact Us section.
News (EGN)
This early section is one of the most sought-after advertising environments in The Sydney Morning Herald, where we present the daily highlights of all national and international news and events.
World-class journalists critically analyse news as it happens, both locally and overseas. EGN incorporates:
• News Features
• Focus: a two-page spread that takes you behind the news of the day providing greater depth, analysis and clarity around the big names and events.
• World: showcases the best of our team of experienced correspondents and their commitment to covering your world through Australian eyes.
• The Diary: our popular daily column documenting the goings-on around Sydney, pulled together by a team of reporters who hear the whispers and know the secrets of the biggest city in the nation.
• Column 8: your voices continue to be heard in the long-standing open forum where readers document the weird and wonderful of Sydney
• The Heckler: a daily diatribe for getting stuff off your chest.
• Opinion: the meeting place for those who like to be provoked, informed and entertained by ideas. There’s more space devoted to reader’s thoughts, including a new feature, The Barometer, a unique analysis on a story of the day and how social media and our audience reacted to it.
News Review
Credible, thoughtful, intelligent – News Review provides incisive commentary on key news and events. This informative section delivers thought provoking analysis of the week’s events and puts a spin on the news, dissecting the arguments and defining the issues.
Stylishly presented and committed to quality journalism, News Review is a refreshing weekend read. Fast becoming one of Saturday’s most popular sections, News Review attracts a broadly based readership and consistently delivers discerning and involved readers, with the ability and desire to purchase across a wide range of products and services.
BusinessDay
Business Day has Australia’s most influential business writers and commentators who provide up-to-the-minute business news, including context, background and specialist analysis to give readers a sound understanding of what’s happening in the business world.
Click the links below to download more information:
• Business Day – Short Credentials (PDF)
Across the week, Business Day also takes time to focus on three key areas to help businesses:
My Small Business:
My Small Business targets small to medium business owners eagerly seeking information and inspiration to improve and grow their ventures. The section showcases stories from small business owners on the highs and lows of running a business, plus advice from some of Australia’s most successful entrepreneurs.
• My Small Business – Short Credentials (PDF)
Executive Style:
Executive Style the must read for professional, metro based men. Whether it’s how to deal with competition in the boardroom, the best place to practice your golf swing or the lowdown on the hottest restaurant in town, Executive Style is the urban bible.
• Executive Style – Short Credentials (PDF)
IT Pro:
Whether you are a CIO or CTO of a large firm, a developer in a start-up or a business exec interested in the tech sector, IT Pro provides the information you need to stay up to date and make wise technology decisions.
• IT Pro Short Credentials (PDF)
Business Day is a part of the Fairfax Business Network; a collection of Australia’s most trusted business and personal finance brands.
Money
Money provides a complete guide to personal finance to an audience who want to make money and grow their money. Unashamedly inspirational, Money delves into the success stories of everyday consumers who have ridden the ups and downs of personal finance and have come out on top.
Tackling the issues that affect us all, whether its mortgages, super, tax or retirement, Money arms its audience with the knowledge to make smart decisions on their personal finance.
Click the link below to download the short credentials for Money:
• Money – Short Credentials (PDF)
Money is a part of the Fairfax Business Network; a collection of Australia’s most trusted business and personal finance brands.
Sport
The Sport section appears in The Sydney Morning Herald, The Sun-Herald and across all our digital platforms. Sport consistently delivers comprehensive coverage of every sporting code across the week. Sport provides award-winning commentary and spectacular photography on everything from rugby league to Australian Rules, from volleyball to basketball and from triathlons to Formula 1.
Readers rely on our sport sections for unbiased reporting from a team of sports journalists acknowledged as the finest in Australia.
Click the link below to download The Sun-Herald Sport Short Credentials:
• SMH Sport Short Credentials (PDF)
• SH Sport Short Credentials (PDF)
The Form
The Form
Written by well-respected racing personalities, The Form offers insightful commentary plus all the hot betting tips for the coming week. It appears as a 36-page stand-alone racing paper and is Australia’s most comprehensive free racing guide.
The Guide
Available every Monday with The Sydney Morning Herald.
In industry circles, The Guide is seen as an essential source of breaking news, criticism and opinion. The key writers, Michael Idato and Paul Kalina, have many years of experience and have cultivated devoted followings.
The Guide has a reputation for intelligent, independent television and radio criticism and its loyal following makes Monday one of The Sydney Morning Herald’s most popular weekday editions. The Guide is a trusted source of criticism and 80% of readers keep the issue for the entire week.
Click the links below to download the short credentials for The Guide:
• The Guide Short Credentials (PDF)
• TV Liftout & The Guide combined Short Credentials (PDF)
The Shortlist
The Shortlist, found within Friday’s Sydney Morning Herald and The Age, is the weekly guide to the best entertainment in your city.
The Shortlist covers the pick of movies, music and stage, with interviews, profiles and extensive lists, from the latest film releases, to the best gigs and shows.
Aimed at a broad audience of entertainment lovers, The Shortlist also contains a comprehensive four-page planner to the weekend and beyond.
Click the links below to the short credentials and rate cards:
• The Shortlist Short Credentials (PDF)
• The Age Rate Card (PDF)
• The Sydney Morning Herald Rate Card (PDF)
• SMH Entertainment Rate Card (PDF)
Spectrum
The definitive arts read with the most comprehensive culture, lifestyle and books lift out. Covers the latest entertainment news and reviews from expert writers, across all forms of the visual and performing arts, as well as music, film and television reviews. The most comprehensive what’s on guide to the weekend and beyond – as well as weekend dining, recipes, gardening, fashion, retail, health and well-being.
Click the links below to download the Spectrum short credentials and the Entertainment rate card:
• Spectrum – Short Credentials (PDF)
• SMH Entertainment – Rate Card (PDF)
Good Food
Good Food
Good Food (formerly Good Living), published every Tuesday, is one of The Sydney Morning Herald’s longest running and best loved sections, and is the nation’s most respected food and drink authority.
Good Food is the only place to find all the best recipes, wine recommendations, industry news, restaurant reviews, and thought – provoking articles on culinary issues from industry authorities.
For more information, visit the Good Food brand page.
Pulse
Well-being, fitness and health are the buzzwords of our time and Pulse is the place to go for authoritative advice and information.
Pulse allows readers to be the first to know the latest life saving medicines, scientific breakthroughs and holistic health regimes.
Click the link below to download the Pulse Short Credentials:
• Pulse Short Credentials (PDF)
Traveller
In the Saturday newspapers of The Sydney Morning Herald and The Age, Traveller is aimed at well-travelled audience who are not afraid to get off the beaten track and want to understand the cultural context of the places they travel. With intelligent stories about unique destinations as well as authentic experiences in “mustsee destinations”, Saturday’s Traveller seeks to inspire our audience by taking them on a journey beyond the every day.
For more information, visit the Traveller brand page.
Education
Appearing in The Sydney Morning Herald on Mondays during school term, Education provides a platform for Herald journalists to report on education highlights and to both update those presently working within the sector, and inform those with an interest in education issues and topics.
Different to any other education section, The Sydney Morning Herald’s editorial concentrates on NSW/ACT news and issues, and includes features such as:
• Current academic issues
• How government policy or potential policy could affect education
• Campus/school news
• Research achievements
• Interviews with key education figures
The section provides an ideal passive weekday environment to target education professionals looking for new career opportunities, plus showcase any upcoming special events and reach key managers who make the purchasing decisions for products such as learning systems, hardware, textbooks and administrative tools.
Domain
Domain is the complete property guide, targeted at readers specifically hunting for property, those looking to sell and others simply window shopping. Housing prices, auction tips, home financing and property reviews are a regular feature. Domain reaches readers on a Saturday when they’re relaxed and focused on their property goals.
For more information, visit the Domain brand page.
Drive
The Sydney Morning Herald’s automotive section, Drive helps readers choose and change their car with confidence by making motoring easier. The Drive team are passionate, authoritative automotive experts with more than 200 years of experience in motoring.
Drive’s talented writers take the reader behind-the-scenes with trusted news and reviews. Plus with tips, advice, how to, finance, insurance and maintenance, Drive is there for the entire car journey.
Drive informs readers interested in all things automotive while helping the active buyers every week. Their mission is to partner with advertisers to help them tell a story.
“Each week the Drive team of experts aims to help put the right people in the right cars – and help them enjoy it once they’ve bought it!” – Toby Hagon.
For more information, visit the Drive brand page.
MyCareer
Appearing every Saturday in The Sydney Morning Herald, MyCareer is read by thousands of professionals each week. The quality editorial content in MyCareer attracts high quality, active and passive candidates.
Place listing next to intelligent editorial content or gain extra exposure with a prime position in the first six editorial pages of MyCareer.
For more information, visit the MyCareer brand page.
Magazine Overview
Good Weekend is the premiere magazine of quality journalism in the country. Every week our stories are the talking points of dinner parties throughout Sydney and Melbourne. They are stories that define the times we live in and are essential reading for those seeking to be on top of culture and debate.
Every Saturday, Good Weekend is inserted into Australia’s most well-respected newspapers, The Sydney Morning Herald and The Age – must-reads for 1.7 million Australians in two major states.*
A confident leader in the inserted magazine market, Good Weekend offers a rare balance found in no other magazine; an even male/female readership and a mass-reaching vehicle with premium appeal. Delivering a dedicated, loyal and reliable reader base, Good Weekend is regularly invited into the sanctuary of the weekend, offering advertisers a unique opportunity to play a part in our readers’ weekend routine.
Click the links below to download the Good Weekend Media Kit and Short Credentials:
• Good Weekend Media Kit (PDF)
• Good Weekend Short Credentials (PDF)
Audience
Good Weekend is the No. 1 magazine in the country for talking to the lucrative ‘A’ Social Grade market.
Good Weekend is delivered like a newspaper and received like a magazine. It is therefore able to provide the high-level branding, strong design and involvement of a much-loved magazine. This provides enormous opportunity for advertisers, as Good Weekend penetrates the time-rich sanctuary of the weekend, forming an essential part of our readers’ leisure routine.
Good Weekend is inserted into The Age and The Sydney Morning Herald newspapers, which deliver to the two most important economic markets:
- 59% of Australia’s population live in NSW & VIC*
- 63% of all Social Grade A’s that live in NSW & VIC*
- 58% of Australians earning $80k+ live in NSW & VIC*
Readership & Circulation:
| Readership* | Circulation^ | |
|---|---|---|
| Good Weekend (NSW/VIC) | 1,156,000 | 430,526 |
| Good Weekend (NSW) | 634,000 | 231,989 |
| Good Weekend (VIC) | 523,000 | 198,537 |
Source: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending Nov 2013. #Audit Bureau of Circulations, Sept 2013.
Regular Sections
Good Weekend seeks to entertain and inform through superior editorial and much-loved regular features. With its stable of award-winning journalists, Good Weekend upholds Fairfax Newspapers’ lineage of courageous reporting.
Starters
A fun introduction to the magazine and your weekend, with funny, moving and provocative short pieces that define trends and offer snapshots of metropolitan Australian life. Danny Katz brings his sage advice to the dilemmas of 21st-century life in Modern Guru, and Jacqueline Maley defines and explains new things, terms and trends in Dictionary for the Modern World.
Two of Us
One of the best-loved and best-recognised columns in Australian media, Two of Us profiles a relationship between two Australians – brothers and sisters, husbands and wives, parents and children, and friends, from countless walks of life. Often deeply moving and always fascinating, this column generates letters to the editor every week and remains a page readers nominate as one of their favourite reads.
Weekender
Your guide to how to spend your weekend. The best of food, fashion and ideas. We profile the restaurants, cafes and bars everyone is talking about, and show you objects of desire to buy for your home and dream destinations to book for your next weekend away. There are new exercise trends, or the latest craze your children will soon be asking for. There’s an app of the week, and The List – great things to buy that weekend, at every price-point.
Fashion
Our guide to the latest looks takes a current catwalk trend and shows you the clothes available here that fit the trend. It includes stylists’ tips on how to pull the look together and a web wish that you can buy from your laptop or phone as you read the magazine.
Food
Renowned chef Neil Perry interprets his signature style in relaxed, inspiring recipes full of fresh flavours. Perry provides tips on ingredients and techniques, as well as matching wine recommendations.
The Quiz
Test your wits against your partner, family and friends with our famous quiz.
Rates
View the snapshot of the full and double-page spread rates below. For all other sizes please download the rate card. Please note that information contained here may be subject to change without notice.
| Page Size | Rate (Excl GST) | Rate (Incl GST) | |
|---|---|---|---|
| National | Full Page DPS |
$39,300 $72,265 |
$43,230 $79,491 |
| NSW | Full Page DPS |
$22,035 $40,505 |
$24,238 $44,555 |
| VIC | Full Page DPS |
$17,770 $32,670 |
$19,547 $35,936 |
Note: Costs based on Casual Rates.
Rate Card:
Click the link below to download the Good Weekend rate card:
- Good Weekend Rate Card (PDF)
Ad Specs
Click the link below to download the booking and material deadlines:
- Good Weekend Deadlines (PDF)
Go to the Ad Specs page for the full creative specs and deadlines for all our advertising products.
Contacts
For more information, contact your Fairfax Media sales representative, or refer to the Contact Us section.
News (EGN)
This early section is one of the most sought-after advertising environments in The Sydney Morning Herald, where we present the daily highlights of all national and international news and events.
World-class journalists critically analyse news as it happens, both locally and overseas. EGN incorporates:
• News Features
• Focus: a two-page spread that takes you behind the news of the day providing greater depth, analysis and clarity around the big names and events.
• World: showcases the best of our team of experienced correspondents and their commitment to covering your world through Australian eyes.
• The Diary: our popular daily column documenting the goings-on around Sydney, pulled together by a team of reporters who hear the whispers and know the secrets of the biggest city in the nation.
• Column 8: your voices continue to be heard in the long-standing open forum where readers document the weird and wonderful of Sydney
• The Heckler: a daily diatribe for getting stuff off your chest.
• Opinion: the meeting place for those who like to be provoked, informed and entertained by ideas. There’s more space devoted to reader’s thoughts, including a new feature, The Barometer, a unique analysis on a story of the day and how social media and our audience reacted to it.
News Review
Credible, thoughtful, intelligent – News Review provides incisive commentary on key news and events. This informative section delivers thought provoking analysis of the week’s events and puts a spin on the news, dissecting the arguments and defining the issues.
Stylishly presented and committed to quality journalism, News Review is a refreshing weekend read. Fast becoming one of Saturday’s most popular sections, News Review attracts a broadly based readership and consistently delivers discerning and involved readers, with the ability and desire to purchase across a wide range of products and services.
BusinessDay
Business Day has Australia’s most influential business writers and commentators who provide up-to-the-minute business news, including context, background and specialist analysis to give readers a sound understanding of what’s happening in the business world.
Click the links below to download more information:
• Business Day – Short Credentials (PDF)
Across the week, Business Day also takes time to focus on three key areas to help businesses:
My Small Business:
My Small Business targets small to medium business owners eagerly seeking information and inspiration to improve and grow their ventures. The section showcases stories from small business owners on the highs and lows of running a business, plus advice from some of Australia’s most successful entrepreneurs.
• My Small Business – Short Credentials (PDF)
Executive Style:
Executive Style the must read for professional, metro based men. Whether it’s how to deal with competition in the boardroom, the best place to practice your golf swing or the lowdown on the hottest restaurant in town, Executive Style is the urban bible.
• Executive Style – Short Credentials (PDF)
IT Pro:
Whether you are a CIO or CTO of a large firm, a developer in a start-up or a business exec interested in the tech sector, IT Pro provides the information you need to stay up to date and make wise technology decisions.
• IT Pro Short Credentials (PDF)
Business Day is a part of the Fairfax Business Network; a collection of Australia’s most trusted business and personal finance brands.
Money
Money provides a complete guide to personal finance to an audience who want to make money and grow their money. Unashamedly inspirational, Money delves into the success stories of everyday consumers who have ridden the ups and downs of personal finance and have come out on top.
Tackling the issues that affect us all, whether its mortgages, super, tax or retirement, Money arms its audience with the knowledge to make smart decisions on their personal finance.
Click the link below to download the short credentials for Money:
• Money – Short Credentials (PDF)
Money is a part of the Fairfax Business Network; a collection of Australia’s most trusted business and personal finance brands.
Sport
The Sport section appears in The Sydney Morning Herald, The Sun-Herald and across all our digital platforms. Sport consistently delivers comprehensive coverage of every sporting code across the week. Sport provides award-winning commentary and spectacular photography on everything from rugby league to Australian Rules, from volleyball to basketball and from triathlons to Formula 1.
Readers rely on our sport sections for unbiased reporting from a team of sports journalists acknowledged as the finest in Australia.
Click the link below to download The Sun-Herald Sport Short Credentials:
• SMH Sport Short Credentials (PDF)
• SH Sport Short Credentials (PDF)
The Form
The Form
Written by well-respected racing personalities, The Form offers insightful commentary plus all the hot betting tips for the coming week. It appears as a 36-page stand-alone racing paper and is Australia’s most comprehensive free racing guide.
The Guide
Available every Monday with The Sydney Morning Herald.
In industry circles, The Guide is seen as an essential source of breaking news, criticism and opinion. The key writers, Michael Idato and Paul Kalina, have many years of experience and have cultivated devoted followings.
The Guide has a reputation for intelligent, independent television and radio criticism and its loyal following makes Monday one of The Sydney Morning Herald’s most popular weekday editions. The Guide is a trusted source of criticism and 80% of readers keep the issue for the entire week.
Click the links below to download the short credentials for The Guide:
• The Guide Short Credentials (PDF)
• TV Liftout & The Guide combined Short Credentials (PDF)
The Shortlist
The Shortlist, found within Friday’s Sydney Morning Herald and The Age, is the weekly guide to the best entertainment in your city.
The Shortlist covers the pick of movies, music and stage, with interviews, profiles and extensive lists, from the latest film releases, to the best gigs and shows.
Aimed at a broad audience of entertainment lovers, The Shortlist also contains a comprehensive four-page planner to the weekend and beyond.
Click the links below to the short credentials and rate cards:
• The Shortlist Short Credentials (PDF)
• The Age Rate Card (PDF)
• The Sydney Morning Herald Rate Card (PDF)
• SMH Entertainment Rate Card (PDF)
Spectrum
The definitive arts read with the most comprehensive culture, lifestyle and books lift out. Covers the latest entertainment news and reviews from expert writers, across all forms of the visual and performing arts, as well as music, film and television reviews. The most comprehensive what’s on guide to the weekend and beyond – as well as weekend dining, recipes, gardening, fashion, retail, health and well-being.
Click the links below to download the Spectrum short credentials and the Entertainment rate card:
• Spectrum – Short Credentials (PDF)
• SMH Entertainment – Rate Card (PDF)
Good Food
Good Food
Good Food (formerly Good Living), published every Tuesday, is one of The Sydney Morning Herald’s longest running and best loved sections, and is the nation’s most respected food and drink authority.
Good Food is the only place to find all the best recipes, wine recommendations, industry news, restaurant reviews, and thought – provoking articles on culinary issues from industry authorities.
For more information, visit the Good Food brand page.
Pulse
Well-being, fitness and health are the buzzwords of our time and Pulse is the place to go for authoritative advice and information.
Pulse allows readers to be the first to know the latest life saving medicines, scientific breakthroughs and holistic health regimes.
Click the link below to download the Pulse Short Credentials:
• Pulse Short Credentials (PDF)
Traveller
In the Saturday newspapers of The Sydney Morning Herald and The Age, Traveller is aimed at well-travelled audience who are not afraid to get off the beaten track and want to understand the cultural context of the places they travel. With intelligent stories about unique destinations as well as authentic experiences in “mustsee destinations”, Saturday’s Traveller seeks to inspire our audience by taking them on a journey beyond the every day.
For more information, visit the Traveller brand page.
Education
Appearing in The Sydney Morning Herald on Mondays during school term, Education provides a platform for Herald journalists to report on education highlights and to both update those presently working within the sector, and inform those with an interest in education issues and topics.
Different to any other education section, The Sydney Morning Herald’s editorial concentrates on NSW/ACT news and issues, and includes features such as:
• Current academic issues
• How government policy or potential policy could affect education
• Campus/school news
• Research achievements
• Interviews with key education figures
The section provides an ideal passive weekday environment to target education professionals looking for new career opportunities, plus showcase any upcoming special events and reach key managers who make the purchasing decisions for products such as learning systems, hardware, textbooks and administrative tools.
Domain
Domain is the complete property guide, targeted at readers specifically hunting for property, those looking to sell and others simply window shopping. Housing prices, auction tips, home financing and property reviews are a regular feature. Domain reaches readers on a Saturday when they’re relaxed and focused on their property goals.
For more information, visit the Domain brand page.
Drive
The Sydney Morning Herald’s automotive section, Drive helps readers choose and change their car with confidence by making motoring easier. The Drive team are passionate, authoritative automotive experts with more than 200 years of experience in motoring.
Drive’s talented writers take the reader behind-the-scenes with trusted news and reviews. Plus with tips, advice, how to, finance, insurance and maintenance, Drive is there for the entire car journey.
Drive informs readers interested in all things automotive while helping the active buyers every week. Their mission is to partner with advertisers to help them tell a story.
“Each week the Drive team of experts aims to help put the right people in the right cars – and help them enjoy it once they’ve bought it!” – Toby Hagon.
For more information, visit the Drive brand page.
MyCareer
Appearing every Saturday in The Sydney Morning Herald, MyCareer is read by thousands of professionals each week. The quality editorial content in MyCareer attracts high quality, active and passive candidates.
Place listing next to intelligent editorial content or gain extra exposure with a prime position in the first six editorial pages of MyCareer.
For more information, visit the MyCareer brand page.
The Sydney Morning Herald
Website Overview
A leader in the Australian online news and information market, smh.com.au continues to transform the way Australians access news.
Our visitors have access to business, technology, environment, travel, sport, entertainment and lifestyle content that ranges from breaking news to in-depth analysis to useful daily information and snippets of pop culture to keep them entertained. We also encourage our visitors to join the conversation and have their say through comments sections, ratings and blogs.
Through quality and innovation, smh.com.au delivers an engaged and loyal audience for advertisers.
Click the link below to download the SMH site guide:
- smh.com.au Site Guide (PDF)
Audience
| Ave Daily UBs^^ | Monthly UAs^ | Page Views^ | Time Per Person^ | |
|---|---|---|---|---|
| Website | 861,473 | 2,693,000 | 102,324,000 | 1hr 49mins 52secs |
Audience Profile:*
- Gender: Male 55%, Female 45%
- Average age: 44 years
- Metro: 64% live in major metro areas
- Affluent: 70% more likely than the general population to earn personal income of $80k+
- Educated: 73% more likely than the general population to have a degree
- Big spenders: Two-fifths have a high level of discretionary expenditure
- Grocery buyers: 88% are responsible for grocery buying
- Social: 72% have used social networking sites in the last 7 days
- Internet savvy: 61% have purchased something online in the last 7 days
- 2 million or 72% of smh.com.au audience do not access thetelegraph.com.au each month
Sources: ^^Nielsen Market Intelligence, Dec 2013. ^Nielsen Hybrid, Dec 2013. * emma™, conducted by Ipsos MediaCT, for the 12 months ending Nov 2013, Nielsen Online Ratings, Nov 2013, people 14+ only.
Key Sections
smh.com.au offers independence, authority, integrity and quality from some of Australian’s top award-winning journalists, across a range of sections:
| Category | Brand |
|---|---|
| News | News, National News & World News |
| Business & Finance | BusinessDay MySmallBusiness ExecutiveStyle Money |
| Sport | Sport League HQ Rugby Heaven Real Footy Ultimate Footy |
| Food & Wine | Good Food |
| Technology | Technology Digital Life IT Pro |
| Arts & Entertainment | Entertainment |
| Lifestyle | Life & Style |
| Travel | Traveller |
| Property | Domain |
| Motoring | Drive |
| Employment | MyCareer |
Advertising Solutions
smh.com.au offers a variety of innovative digital advertising solutions.
Go to the Ad Specs page for the full creative specs and deadlines for all our advertising products.
Contacts
For more information, contact your Fairfax Media sales representative or refer to the Contact Us section.
News (EGN)
This early section is one of the most sought-after advertising environments in The Sydney Morning Herald, where we present the daily highlights of all national and international news and events.
World-class journalists critically analyse news as it happens, both locally and overseas. EGN incorporates:
• News Features
• Focus: a two-page spread that takes you behind the news of the day providing greater depth, analysis and clarity around the big names and events.
• World: showcases the best of our team of experienced correspondents and their commitment to covering your world through Australian eyes.
• The Diary: our popular daily column documenting the goings-on around Sydney, pulled together by a team of reporters who hear the whispers and know the secrets of the biggest city in the nation.
• Column 8: your voices continue to be heard in the long-standing open forum where readers document the weird and wonderful of Sydney
• The Heckler: a daily diatribe for getting stuff off your chest.
• Opinion: the meeting place for those who like to be provoked, informed and entertained by ideas. There’s more space devoted to reader’s thoughts, including a new feature, The Barometer, a unique analysis on a story of the day and how social media and our audience reacted to it.
News Review
Credible, thoughtful, intelligent – News Review provides incisive commentary on key news and events. This informative section delivers thought provoking analysis of the week’s events and puts a spin on the news, dissecting the arguments and defining the issues.
Stylishly presented and committed to quality journalism, News Review is a refreshing weekend read. Fast becoming one of Saturday’s most popular sections, News Review attracts a broadly based readership and consistently delivers discerning and involved readers, with the ability and desire to purchase across a wide range of products and services.
BusinessDay
Business Day has Australia’s most influential business writers and commentators who provide up-to-the-minute business news, including context, background and specialist analysis to give readers a sound understanding of what’s happening in the business world.
Click the links below to download more information:
• Business Day – Short Credentials (PDF)
Across the week, Business Day also takes time to focus on three key areas to help businesses:
My Small Business:
My Small Business targets small to medium business owners eagerly seeking information and inspiration to improve and grow their ventures. The section showcases stories from small business owners on the highs and lows of running a business, plus advice from some of Australia’s most successful entrepreneurs.
• My Small Business – Short Credentials (PDF)
Executive Style:
Executive Style the must read for professional, metro based men. Whether it’s how to deal with competition in the boardroom, the best place to practice your golf swing or the lowdown on the hottest restaurant in town, Executive Style is the urban bible.
• Executive Style – Short Credentials (PDF)
IT Pro:
Whether you are a CIO or CTO of a large firm, a developer in a start-up or a business exec interested in the tech sector, IT Pro provides the information you need to stay up to date and make wise technology decisions.
• IT Pro Short Credentials (PDF)
Business Day is a part of the Fairfax Business Network; a collection of Australia’s most trusted business and personal finance brands.
Money
Money provides a complete guide to personal finance to an audience who want to make money and grow their money. Unashamedly inspirational, Money delves into the success stories of everyday consumers who have ridden the ups and downs of personal finance and have come out on top.
Tackling the issues that affect us all, whether its mortgages, super, tax or retirement, Money arms its audience with the knowledge to make smart decisions on their personal finance.
Click the link below to download the short credentials for Money:
• Money – Short Credentials (PDF)
Money is a part of the Fairfax Business Network; a collection of Australia’s most trusted business and personal finance brands.
Sport
The Sport section appears in The Sydney Morning Herald, The Sun-Herald and across all our digital platforms. Sport consistently delivers comprehensive coverage of every sporting code across the week. Sport provides award-winning commentary and spectacular photography on everything from rugby league to Australian Rules, from volleyball to basketball and from triathlons to Formula 1.
Readers rely on our sport sections for unbiased reporting from a team of sports journalists acknowledged as the finest in Australia.
Click the link below to download The Sun-Herald Sport Short Credentials:
• SMH Sport Short Credentials (PDF)
• SH Sport Short Credentials (PDF)
The Form
The Form
Written by well-respected racing personalities, The Form offers insightful commentary plus all the hot betting tips for the coming week. It appears as a 36-page stand-alone racing paper and is Australia’s most comprehensive free racing guide.
The Guide
Available every Monday with The Sydney Morning Herald.
In industry circles, The Guide is seen as an essential source of breaking news, criticism and opinion. The key writers, Michael Idato and Paul Kalina, have many years of experience and have cultivated devoted followings.
The Guide has a reputation for intelligent, independent television and radio criticism and its loyal following makes Monday one of The Sydney Morning Herald’s most popular weekday editions. The Guide is a trusted source of criticism and 80% of readers keep the issue for the entire week.
Click the links below to download the short credentials for The Guide:
• The Guide Short Credentials (PDF)
• TV Liftout & The Guide combined Short Credentials (PDF)
The Shortlist
The Shortlist, found within Friday’s Sydney Morning Herald and The Age, is the weekly guide to the best entertainment in your city.
The Shortlist covers the pick of movies, music and stage, with interviews, profiles and extensive lists, from the latest film releases, to the best gigs and shows.
Aimed at a broad audience of entertainment lovers, The Shortlist also contains a comprehensive four-page planner to the weekend and beyond.
Click the links below to the short credentials and rate cards:
• The Shortlist Short Credentials (PDF)
• The Age Rate Card (PDF)
• The Sydney Morning Herald Rate Card (PDF)
• SMH Entertainment Rate Card (PDF)
Spectrum
The definitive arts read with the most comprehensive culture, lifestyle and books lift out. Covers the latest entertainment news and reviews from expert writers, across all forms of the visual and performing arts, as well as music, film and television reviews. The most comprehensive what’s on guide to the weekend and beyond – as well as weekend dining, recipes, gardening, fashion, retail, health and well-being.
Click the links below to download the Spectrum short credentials and the Entertainment rate card:
• Spectrum – Short Credentials (PDF)
• SMH Entertainment – Rate Card (PDF)
Good Food
Good Food
Good Food (formerly Good Living), published every Tuesday, is one of The Sydney Morning Herald’s longest running and best loved sections, and is the nation’s most respected food and drink authority.
Good Food is the only place to find all the best recipes, wine recommendations, industry news, restaurant reviews, and thought – provoking articles on culinary issues from industry authorities.
For more information, visit the Good Food brand page.
Pulse
Well-being, fitness and health are the buzzwords of our time and Pulse is the place to go for authoritative advice and information.
Pulse allows readers to be the first to know the latest life saving medicines, scientific breakthroughs and holistic health regimes.
Click the link below to download the Pulse Short Credentials:
• Pulse Short Credentials (PDF)
Traveller
In the Saturday newspapers of The Sydney Morning Herald and The Age, Traveller is aimed at well-travelled audience who are not afraid to get off the beaten track and want to understand the cultural context of the places they travel. With intelligent stories about unique destinations as well as authentic experiences in “mustsee destinations”, Saturday’s Traveller seeks to inspire our audience by taking them on a journey beyond the every day.
For more information, visit the Traveller brand page.
Education
Appearing in The Sydney Morning Herald on Mondays during school term, Education provides a platform for Herald journalists to report on education highlights and to both update those presently working within the sector, and inform those with an interest in education issues and topics.
Different to any other education section, The Sydney Morning Herald’s editorial concentrates on NSW/ACT news and issues, and includes features such as:
• Current academic issues
• How government policy or potential policy could affect education
• Campus/school news
• Research achievements
• Interviews with key education figures
The section provides an ideal passive weekday environment to target education professionals looking for new career opportunities, plus showcase any upcoming special events and reach key managers who make the purchasing decisions for products such as learning systems, hardware, textbooks and administrative tools.
Domain
Domain is the complete property guide, targeted at readers specifically hunting for property, those looking to sell and others simply window shopping. Housing prices, auction tips, home financing and property reviews are a regular feature. Domain reaches readers on a Saturday when they’re relaxed and focused on their property goals.
For more information, visit the Domain brand page.
Drive
The Sydney Morning Herald’s automotive section, Drive helps readers choose and change their car with confidence by making motoring easier. The Drive team are passionate, authoritative automotive experts with more than 200 years of experience in motoring.
Drive’s talented writers take the reader behind-the-scenes with trusted news and reviews. Plus with tips, advice, how to, finance, insurance and maintenance, Drive is there for the entire car journey.
Drive informs readers interested in all things automotive while helping the active buyers every week. Their mission is to partner with advertisers to help them tell a story.
“Each week the Drive team of experts aims to help put the right people in the right cars – and help them enjoy it once they’ve bought it!” – Toby Hagon.
For more information, visit the Drive brand page.
MyCareer
Appearing every Saturday in The Sydney Morning Herald, MyCareer is read by thousands of professionals each week. The quality editorial content in MyCareer attracts high quality, active and passive candidates.
Place listing next to intelligent editorial content or gain extra exposure with a prime position in the first six editorial pages of MyCareer.
For more information, visit the MyCareer brand page.
MySmallBusiness
MySmallBusiness targets small to medium business owners eagerly seeking information and inspiration to improve and grow their ventures.
It showcases interesting stories from business owners on the highs and lows of running a business plus advice from some of Australia’s most successful entrepreneurs.
Click the link to download the MySmallBusiness Short Credentials:
• My Small Business – Short Credentials (PDF)
ExecutiveStyle
ExecutiveStyle is a must-read for professional metro-based men, every Friday within Business Day.
Whether it’s how to deal with competition in the boardroom, the best place to practise your golf swing or the lowdown on the hottest restaurant in town – Executive Style is the urban bible.
Click the link below to download the short credentials for Executive Style:
• Executive Style – Short Credentials (PDF)
Sport
The Sport section appears in the smh.com.au, theage.com.au, canberratimes.com.au, brisbanetimes.com.au and watoday.com.au.
Sport consistently delivers comprehensive coverage of every sporting code across the week. Sport provides award-winning commentary and spectacular photography on everything from rugby league to Australian Rules, from cricket to volleyball and from triathlons to Formula 1.
Readers rely on our sport sections for unbiased reporting from a team of sports journalists acknowledged as the finest in Australia.
The Fairfax Sport sites are a part of the Digital Network.
League HQ
League HQ is headquarters for everything league related. League HQ offers the smartest view on footy, featuring the latest news and authoritative views from Fairfax’s quality editorial team.
Leaque HQ provides fans with previews and reviews of each week’s round; tipping competitions featuring match odds and expert tips; live scores, fixture and ladder info and news from NRL clubs; including blogs, polls and fan photos.
League HQ sits under the NRL section within sport on smh.com.au, theage.com.au, canberratimes.com.au, brisbanetimes.com.au and WAtoday.com.au.
League HQ is a part of the Digital Network.
Rugby Heaven
Rugby Heaven puts advertisers in front of one of the most loyal and affluent audiences in online sport – the rugby fan.
Rugby Heaven is a dedicated rugby union site that offers ‘true believers’ of rugby throughout the world the most in-depth and comprehensive rugby experience available.
Readers can track the rugby action all year round with current news, expert commentary and leading analysis of the game.
Rugby Heaven sits under the Union section within sport on smh.com.au, theage.com.au, canberratimes.com.au, brisbanetimes.com.au and WAtoday.com.au.
Rugby Heaven is a part of the Digital Network.
Real Footy
Real Footy keeps loyal AFL fans up-to-date with the footy season and is chock-full of AFL news, expert commentary and leading analysis. The site features ladders, full fixtures, live text commentary, photo galleries and video wrap-ups. Readers can also interact via weekly polls, judging the week’s best performer.
Real Footy sits under the AFL section within sport on smh.com.au, theage.com.au, canberratimes.com.au, brisbanetimes.com.au and WAtoday.com.au.
Real Footy is a part of the Digital Network.
Ultimate Footy
Ultimate Footy is an AFL fantasy football website. The only site to offer category-based scoring, Ultimate Footy is the longest-running and most popular draft-based fantasy AFL game in Australia.
The main features of Ultimate Footy are:
• Draft-based game where no two teams are alike
• Multiple and customisable scoring systems
• Flexible squad, league sizes and more – with almost all settings customisable
Ultimate Footy will attract loyal regular users who are highly engaged with sport. The Ultimate Footy site targets men aged 15-50, with a focus on the AFL states – Victoria, Western Australia and South Australia.
Ultimate Footy is a part of the Digital Network.
goodfood.com.au
The Good Food website is the essential companion to eating out, eating in and everything in between. The most comprehensive food and wine site in Australia, goodfood.com.au delivers everything the passionate foodie needs, from what to cook tonight, to where to eat out, to news on the latest new bar opening or closure.
For more information, visit the Good Food brand page.
Technology
The Technology section delivers a wide variety of content, catering to everyone from technology enthusiasts interested in the latest gadgets, to IT professionals looking for information on enterprise solutions and security.
Fairfax Media Technology sites have the highest traffic in the category, attracting heavy technology consumers with strong purchase intent.
Click the link below to download the Technology short credentials:
• Technology Short Credentials (PDF)
Digital Life
Digital Life informs both the casual technology enthusiast – perhaps someone who just bought a new iPhone and is figuring out how to use it – and serious tech-heads who make time to stay up-to-date with the latest gadget news and reviews.
Digital Life is designed to keep readers informed, entertained and better equipped to take control of their digital life.
Digital Life is available online, through our m-sites, Smartphone app or in print in the TV Liftout in the Sun-Herald.
Click the link below to download the Digital Life short credentials:
• Digital Life Short Credentials (PDF)
Digital Life is a part of the Digital Network.
IT Pro
IT Pro reaches and engages with IT professionals and decision-makers. Its readers are technology-savvy and hungry for a product that caters perfectly to their needs.
IT Pro delivers a wide variety of information every Tuesday as part of BusinessDay in The Sydney Morning Herald and The Age newspapers, and everyday online on our digital masthead sites – smh.com.au, theage.com.au, canberratimes.com.au, brisbanetimes.com.au and WAtoday.com.au.
Click the link below to download the IT Pro short credentials:
• IT Pro Short Credentials (PDF)
IT Pro is a part of the Digital Network.
Entertainment
Visitors to the Entertainment section can watch the latest movie trailers, recap on last night’s TV or read about the next big musical.
Through quality reviews of movies, television, music, arts, stage shows and books, the section provides a platform for advertisers to engage with a broad Entertainment audience.
Click the link below to download the Entertainment Short Credentials:
• Entertainment – Short Credentials (PDF)
Fairfax Media’s Entertainments sites are a part of the Digital Network.
Life & Style
Life & Style combines the very best feature writing from across the Fairfax network and a lively, brilliantly informed group of bloggers and guest contributors.
Fast-reacting news stories and trend-driven features sit alongside diet tips, relationship advice and top fashion scoops, with a focus on providing women with relevant, helpful, upbeat, thoughtful and balanced insights.
From the topics that deeply affect women to those that add light-hearted colour to the day, Life & Style attracts a highly engaged audience.
Click the link below to download the Life & Style (Digital) short credentials:
• Life & Style Short Credentials (PDF)
Life & Style is a part of the Fairfax Women’s Network; a collection of brands attracting a diverse female audience of smart, connected and influential women.
News sites
Fairfax Media’s news sites are Australia’s most highly regarded information sources. With a massive national presence, Fairfax Media’s news sites present advertisers with a unique opportunity to reach over 4.1m* Australians.
Our key online brands smh.com.au, theage.com.au, brisbanetimes.com.au, canberratimes.com.au and watoday.com.au continue to innovate in the delivery of quality content, providing our loyal readers with news and information in a format they want.
For more information, visit the News & Opinion brand page.
*Source: Nielsen Hybrid, Jul 2013
Traveller
Traveller appears as the main travel section across our masthead websites – smh.com.au, theage.com.au, canberratimes.com.au, brisbanetimes.com.au and watodaycom.au. The content is aimed at active travellers who are open to new experiences on their holidays and want to know what’s happening in travel now. It is a trusted source that informs and entertains and provides a forum for like-minded travellers to share their opinions.
For more information, visit the Traveller brand page.
Mobile Overview
The SMH mobile internet site showcases content from the paper and the websites with a strong focus on the latest breaking news. Users can not only read articles and commentary on a wide range of topics, they can also watch video and view photos to help enhance their experience. If they feel strongly about something, they can log in to post comments – or read comments posted by other users. They can get the latest updates on major national and world events, and keep up-to-date with the sports scores while they’re on the move.
Audience
The SMH m-site is the market leader in delivering breaking news and information to audiences on the go.
| Ave Daily UBs | Page Impressions | Ave Session Duration | |
|---|---|---|---|
| M-Site^^ | 305,654 | 33,133,240 | 2mins 51sec |
Audience Profile:*
- Gender: Male 64%, Female 36%
- Average age: 35 years
- Metro: 77% live in major metro areas
- Affluent: More than twice as likely as the general population to earn personal income of $80k+
- Educated: More than twice as likely as the general population to have a degree
- Big spenders: Two-fifths have a high level of discretionary expenditure
- Grocery buyers: 80% are responsible for grocery buying
- Social: 84% have used social networking sites in the last 7 days
- Internet savvy: 68% have purchased something online in the last 7 days
Sources: ^^Nielsen Market Intelligence, Dec 2013. *emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Nov 2013.
Advertising Solutions
Mobile offers advertisers the opportunity to reach a tech-savvy audience who are constantly on the move. With a creative suite of advertising products, advertisers will never be short of an innovative advertising solution for their audience.
Go to the Ad Specs page for the full creative specs and deadlines for all our advertising products.
Contacts
For more information, contact your Fairfax Media sales representative or refer to the Contact Us section.
News (EGN)
This early section is one of the most sought-after advertising environments in The Sydney Morning Herald, where we present the daily highlights of all national and international news and events.
World-class journalists critically analyse news as it happens, both locally and overseas. EGN incorporates:
• News Features
• Focus: a two-page spread that takes you behind the news of the day providing greater depth, analysis and clarity around the big names and events.
• World: showcases the best of our team of experienced correspondents and their commitment to covering your world through Australian eyes.
• The Diary: our popular daily column documenting the goings-on around Sydney, pulled together by a team of reporters who hear the whispers and know the secrets of the biggest city in the nation.
• Column 8: your voices continue to be heard in the long-standing open forum where readers document the weird and wonderful of Sydney
• The Heckler: a daily diatribe for getting stuff off your chest.
• Opinion: the meeting place for those who like to be provoked, informed and entertained by ideas. There’s more space devoted to reader’s thoughts, including a new feature, The Barometer, a unique analysis on a story of the day and how social media and our audience reacted to it.
News Review
Credible, thoughtful, intelligent – News Review provides incisive commentary on key news and events. This informative section delivers thought provoking analysis of the week’s events and puts a spin on the news, dissecting the arguments and defining the issues.
Stylishly presented and committed to quality journalism, News Review is a refreshing weekend read. Fast becoming one of Saturday’s most popular sections, News Review attracts a broadly based readership and consistently delivers discerning and involved readers, with the ability and desire to purchase across a wide range of products and services.
BusinessDay
Business Day has Australia’s most influential business writers and commentators who provide up-to-the-minute business news, including context, background and specialist analysis to give readers a sound understanding of what’s happening in the business world.
Click the links below to download more information:
• Business Day – Short Credentials (PDF)
Across the week, Business Day also takes time to focus on three key areas to help businesses:
My Small Business:
My Small Business targets small to medium business owners eagerly seeking information and inspiration to improve and grow their ventures. The section showcases stories from small business owners on the highs and lows of running a business, plus advice from some of Australia’s most successful entrepreneurs.
• My Small Business – Short Credentials (PDF)
Executive Style:
Executive Style the must read for professional, metro based men. Whether it’s how to deal with competition in the boardroom, the best place to practice your golf swing or the lowdown on the hottest restaurant in town, Executive Style is the urban bible.
• Executive Style – Short Credentials (PDF)
IT Pro:
Whether you are a CIO or CTO of a large firm, a developer in a start-up or a business exec interested in the tech sector, IT Pro provides the information you need to stay up to date and make wise technology decisions.
• IT Pro Short Credentials (PDF)
Business Day is a part of the Fairfax Business Network; a collection of Australia’s most trusted business and personal finance brands.
Money
Money provides a complete guide to personal finance to an audience who want to make money and grow their money. Unashamedly inspirational, Money delves into the success stories of everyday consumers who have ridden the ups and downs of personal finance and have come out on top.
Tackling the issues that affect us all, whether its mortgages, super, tax or retirement, Money arms its audience with the knowledge to make smart decisions on their personal finance.
Click the link below to download the short credentials for Money:
• Money – Short Credentials (PDF)
Money is a part of the Fairfax Business Network; a collection of Australia’s most trusted business and personal finance brands.
Sport
The Sport section appears in The Sydney Morning Herald, The Sun-Herald and across all our digital platforms. Sport consistently delivers comprehensive coverage of every sporting code across the week. Sport provides award-winning commentary and spectacular photography on everything from rugby league to Australian Rules, from volleyball to basketball and from triathlons to Formula 1.
Readers rely on our sport sections for unbiased reporting from a team of sports journalists acknowledged as the finest in Australia.
Click the link below to download The Sun-Herald Sport Short Credentials:
• SMH Sport Short Credentials (PDF)
• SH Sport Short Credentials (PDF)
The Form
The Form
Written by well-respected racing personalities, The Form offers insightful commentary plus all the hot betting tips for the coming week. It appears as a 36-page stand-alone racing paper and is Australia’s most comprehensive free racing guide.
The Guide
Available every Monday with The Sydney Morning Herald.
In industry circles, The Guide is seen as an essential source of breaking news, criticism and opinion. The key writers, Michael Idato and Paul Kalina, have many years of experience and have cultivated devoted followings.
The Guide has a reputation for intelligent, independent television and radio criticism and its loyal following makes Monday one of The Sydney Morning Herald’s most popular weekday editions. The Guide is a trusted source of criticism and 80% of readers keep the issue for the entire week.
Click the links below to download the short credentials for The Guide:
• The Guide Short Credentials (PDF)
• TV Liftout & The Guide combined Short Credentials (PDF)
The Shortlist
The Shortlist, found within Friday’s Sydney Morning Herald and The Age, is the weekly guide to the best entertainment in your city.
The Shortlist covers the pick of movies, music and stage, with interviews, profiles and extensive lists, from the latest film releases, to the best gigs and shows.
Aimed at a broad audience of entertainment lovers, The Shortlist also contains a comprehensive four-page planner to the weekend and beyond.
Click the links below to the short credentials and rate cards:
• The Shortlist Short Credentials (PDF)
• The Age Rate Card (PDF)
• The Sydney Morning Herald Rate Card (PDF)
• SMH Entertainment Rate Card (PDF)
Spectrum
The definitive arts read with the most comprehensive culture, lifestyle and books lift out. Covers the latest entertainment news and reviews from expert writers, across all forms of the visual and performing arts, as well as music, film and television reviews. The most comprehensive what’s on guide to the weekend and beyond – as well as weekend dining, recipes, gardening, fashion, retail, health and well-being.
Click the links below to download the Spectrum short credentials and the Entertainment rate card:
• Spectrum – Short Credentials (PDF)
• SMH Entertainment – Rate Card (PDF)
Good Food
Good Food
Good Food (formerly Good Living), published every Tuesday, is one of The Sydney Morning Herald’s longest running and best loved sections, and is the nation’s most respected food and drink authority.
Good Food is the only place to find all the best recipes, wine recommendations, industry news, restaurant reviews, and thought – provoking articles on culinary issues from industry authorities.
For more information, visit the Good Food brand page.
Pulse
Well-being, fitness and health are the buzzwords of our time and Pulse is the place to go for authoritative advice and information.
Pulse allows readers to be the first to know the latest life saving medicines, scientific breakthroughs and holistic health regimes.
Click the link below to download the Pulse Short Credentials:
• Pulse Short Credentials (PDF)
Traveller
In the Saturday newspapers of The Sydney Morning Herald and The Age, Traveller is aimed at well-travelled audience who are not afraid to get off the beaten track and want to understand the cultural context of the places they travel. With intelligent stories about unique destinations as well as authentic experiences in “mustsee destinations”, Saturday’s Traveller seeks to inspire our audience by taking them on a journey beyond the every day.
For more information, visit the Traveller brand page.
Education
Appearing in The Sydney Morning Herald on Mondays during school term, Education provides a platform for Herald journalists to report on education highlights and to both update those presently working within the sector, and inform those with an interest in education issues and topics.
Different to any other education section, The Sydney Morning Herald’s editorial concentrates on NSW/ACT news and issues, and includes features such as:
• Current academic issues
• How government policy or potential policy could affect education
• Campus/school news
• Research achievements
• Interviews with key education figures
The section provides an ideal passive weekday environment to target education professionals looking for new career opportunities, plus showcase any upcoming special events and reach key managers who make the purchasing decisions for products such as learning systems, hardware, textbooks and administrative tools.
Domain
Domain is the complete property guide, targeted at readers specifically hunting for property, those looking to sell and others simply window shopping. Housing prices, auction tips, home financing and property reviews are a regular feature. Domain reaches readers on a Saturday when they’re relaxed and focused on their property goals.
For more information, visit the Domain brand page.
Drive
The Sydney Morning Herald’s automotive section, Drive helps readers choose and change their car with confidence by making motoring easier. The Drive team are passionate, authoritative automotive experts with more than 200 years of experience in motoring.
Drive’s talented writers take the reader behind-the-scenes with trusted news and reviews. Plus with tips, advice, how to, finance, insurance and maintenance, Drive is there for the entire car journey.
Drive informs readers interested in all things automotive while helping the active buyers every week. Their mission is to partner with advertisers to help them tell a story.
“Each week the Drive team of experts aims to help put the right people in the right cars – and help them enjoy it once they’ve bought it!” – Toby Hagon.
For more information, visit the Drive brand page.
MyCareer
Appearing every Saturday in The Sydney Morning Herald, MyCareer is read by thousands of professionals each week. The quality editorial content in MyCareer attracts high quality, active and passive candidates.
Place listing next to intelligent editorial content or gain extra exposure with a prime position in the first six editorial pages of MyCareer.
For more information, visit the MyCareer brand page.
MySmallBusiness
MySmallBusiness targets small to medium business owners eagerly seeking information and inspiration to improve and grow their ventures.
It showcases interesting stories from business owners on the highs and lows of running a business plus advice from some of Australia’s most successful entrepreneurs.
Click the link to download the MySmallBusiness Short Credentials:
• My Small Business – Short Credentials (PDF)
ExecutiveStyle
ExecutiveStyle is a must-read for professional metro-based men, every Friday within Business Day.
Whether it’s how to deal with competition in the boardroom, the best place to practise your golf swing or the lowdown on the hottest restaurant in town – Executive Style is the urban bible.
Click the link below to download the short credentials for Executive Style:
• Executive Style – Short Credentials (PDF)
Sport
The Sport section appears in the smh.com.au, theage.com.au, canberratimes.com.au, brisbanetimes.com.au and watoday.com.au.
Sport consistently delivers comprehensive coverage of every sporting code across the week. Sport provides award-winning commentary and spectacular photography on everything from rugby league to Australian Rules, from cricket to volleyball and from triathlons to Formula 1.
Readers rely on our sport sections for unbiased reporting from a team of sports journalists acknowledged as the finest in Australia.
The Fairfax Sport sites are a part of the Digital Network.
League HQ
League HQ is headquarters for everything league related. League HQ offers the smartest view on footy, featuring the latest news and authoritative views from Fairfax’s quality editorial team.
Leaque HQ provides fans with previews and reviews of each week’s round; tipping competitions featuring match odds and expert tips; live scores, fixture and ladder info and news from NRL clubs; including blogs, polls and fan photos.
League HQ sits under the NRL section within sport on smh.com.au, theage.com.au, canberratimes.com.au, brisbanetimes.com.au and WAtoday.com.au.
League HQ is a part of the Digital Network.
Rugby Heaven
Rugby Heaven puts advertisers in front of one of the most loyal and affluent audiences in online sport – the rugby fan.
Rugby Heaven is a dedicated rugby union site that offers ‘true believers’ of rugby throughout the world the most in-depth and comprehensive rugby experience available.
Readers can track the rugby action all year round with current news, expert commentary and leading analysis of the game.
Rugby Heaven sits under the Union section within sport on smh.com.au, theage.com.au, canberratimes.com.au, brisbanetimes.com.au and WAtoday.com.au.
Rugby Heaven is a part of the Digital Network.
Real Footy
Real Footy keeps loyal AFL fans up-to-date with the footy season and is chock-full of AFL news, expert commentary and leading analysis. The site features ladders, full fixtures, live text commentary, photo galleries and video wrap-ups. Readers can also interact via weekly polls, judging the week’s best performer.
Real Footy sits under the AFL section within sport on smh.com.au, theage.com.au, canberratimes.com.au, brisbanetimes.com.au and WAtoday.com.au.
Real Footy is a part of the Digital Network.
Ultimate Footy
Ultimate Footy is an AFL fantasy football website. The only site to offer category-based scoring, Ultimate Footy is the longest-running and most popular draft-based fantasy AFL game in Australia.
The main features of Ultimate Footy are:
• Draft-based game where no two teams are alike
• Multiple and customisable scoring systems
• Flexible squad, league sizes and more – with almost all settings customisable
Ultimate Footy will attract loyal regular users who are highly engaged with sport. The Ultimate Footy site targets men aged 15-50, with a focus on the AFL states – Victoria, Western Australia and South Australia.
Ultimate Footy is a part of the Digital Network.
goodfood.com.au
The Good Food website is the essential companion to eating out, eating in and everything in between. The most comprehensive food and wine site in Australia, goodfood.com.au delivers everything the passionate foodie needs, from what to cook tonight, to where to eat out, to news on the latest new bar opening or closure.
For more information, visit the Good Food brand page.
Technology
The Technology section delivers a wide variety of content, catering to everyone from technology enthusiasts interested in the latest gadgets, to IT professionals looking for information on enterprise solutions and security.
Fairfax Media Technology sites have the highest traffic in the category, attracting heavy technology consumers with strong purchase intent.
Click the link below to download the Technology short credentials:
• Technology Short Credentials (PDF)
Digital Life
Digital Life informs both the casual technology enthusiast – perhaps someone who just bought a new iPhone and is figuring out how to use it – and serious tech-heads who make time to stay up-to-date with the latest gadget news and reviews.
Digital Life is designed to keep readers informed, entertained and better equipped to take control of their digital life.
Digital Life is available online, through our m-sites, Smartphone app or in print in the TV Liftout in the Sun-Herald.
Click the link below to download the Digital Life short credentials:
• Digital Life Short Credentials (PDF)
Digital Life is a part of the Digital Network.
IT Pro
IT Pro reaches and engages with IT professionals and decision-makers. Its readers are technology-savvy and hungry for a product that caters perfectly to their needs.
IT Pro delivers a wide variety of information every Tuesday as part of BusinessDay in The Sydney Morning Herald and The Age newspapers, and everyday online on our digital masthead sites – smh.com.au, theage.com.au, canberratimes.com.au, brisbanetimes.com.au and WAtoday.com.au.
Click the link below to download the IT Pro short credentials:
• IT Pro Short Credentials (PDF)
IT Pro is a part of the Digital Network.
Entertainment
Visitors to the Entertainment section can watch the latest movie trailers, recap on last night’s TV or read about the next big musical.
Through quality reviews of movies, television, music, arts, stage shows and books, the section provides a platform for advertisers to engage with a broad Entertainment audience.
Click the link below to download the Entertainment Short Credentials:
• Entertainment – Short Credentials (PDF)
Fairfax Media’s Entertainments sites are a part of the Digital Network.
Life & Style
Life & Style combines the very best feature writing from across the Fairfax network and a lively, brilliantly informed group of bloggers and guest contributors.
Fast-reacting news stories and trend-driven features sit alongside diet tips, relationship advice and top fashion scoops, with a focus on providing women with relevant, helpful, upbeat, thoughtful and balanced insights.
From the topics that deeply affect women to those that add light-hearted colour to the day, Life & Style attracts a highly engaged audience.
Click the link below to download the Life & Style (Digital) short credentials:
• Life & Style Short Credentials (PDF)
Life & Style is a part of the Fairfax Women’s Network; a collection of brands attracting a diverse female audience of smart, connected and influential women.
News sites
Fairfax Media’s news sites are Australia’s most highly regarded information sources. With a massive national presence, Fairfax Media’s news sites present advertisers with a unique opportunity to reach over 4.1m* Australians.
Our key online brands smh.com.au, theage.com.au, brisbanetimes.com.au, canberratimes.com.au and watoday.com.au continue to innovate in the delivery of quality content, providing our loyal readers with news and information in a format they want.
For more information, visit the News & Opinion brand page.
*Source: Nielsen Hybrid, Jul 2013
Traveller
Traveller appears as the main travel section across our masthead websites – smh.com.au, theage.com.au, canberratimes.com.au, brisbanetimes.com.au and watodaycom.au. The content is aimed at active travellers who are open to new experiences on their holidays and want to know what’s happening in travel now. It is a trusted source that informs and entertains and provides a forum for like-minded travellers to share their opinions.
For more information, visit the Traveller brand page.
Tablet Overview
The SMH iPad App brings together the best elements of the newspaper with the interactive, personal, connected and high-resolution screen of the iPad to take the reader’s news experience to another level.
The content in the App has been carefully curated by our tablet editors to ensure the best articles are available for user enjoyment and experience. We have infographics and videos and with the personalisation element of the app, users can sync their comments, clippings and news across tablet and desktop so they don’t miss out, no matter which platform they use.
Audience
| Downloads | Used in the last 4 weeks | Page Impressions | |
|---|---|---|---|
| Tablet App | 623,542** | 292,000* | n/a |
Audience Profile:*
- Gender: Male 57%, Female 43%
- Average age: 44 years
- Metro: 73% live in major metro areas
- Affluent: Twice as likely to earn a personal income of $80k+ than the general population
- Educated: Twice as likely to have a degree than the general population
- Big spenders: Two-fifths have a high level of discretionary expenditure
- Grocery buyers: 86% are responsible for grocery buying
- Social: 71% have used social networking sites in the last 7 days
- Internet-savvy: 65% have purchased something online in the last 7 days
Sources: **AppFigures as at end of Dec 2013 (Apple & Android). *emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Nov 2013.
Advertising Solutions
Out tablet advertising solutions are at the cutting edge of creative design. We pride ourselves on our innovation and being able to deliver to advertisers solutions that truly engage their audience.
Go to Ad Specs and Tablet Advertising Guidelines for the full creative specs, templates and deadlines for all our tablet advertising products.
Contacts
For more information, contact your Fairfax Media sales representative or refer to the Contact Us section.
News (EGN)
This early section is one of the most sought-after advertising environments in The Sydney Morning Herald, where we present the daily highlights of all national and international news and events.
World-class journalists critically analyse news as it happens, both locally and overseas. EGN incorporates:
• News Features
• Focus: a two-page spread that takes you behind the news of the day providing greater depth, analysis and clarity around the big names and events.
• World: showcases the best of our team of experienced correspondents and their commitment to covering your world through Australian eyes.
• The Diary: our popular daily column documenting the goings-on around Sydney, pulled together by a team of reporters who hear the whispers and know the secrets of the biggest city in the nation.
• Column 8: your voices continue to be heard in the long-standing open forum where readers document the weird and wonderful of Sydney
• The Heckler: a daily diatribe for getting stuff off your chest.
• Opinion: the meeting place for those who like to be provoked, informed and entertained by ideas. There’s more space devoted to reader’s thoughts, including a new feature, The Barometer, a unique analysis on a story of the day and how social media and our audience reacted to it.
News Review
Credible, thoughtful, intelligent – News Review provides incisive commentary on key news and events. This informative section delivers thought provoking analysis of the week’s events and puts a spin on the news, dissecting the arguments and defining the issues.
Stylishly presented and committed to quality journalism, News Review is a refreshing weekend read. Fast becoming one of Saturday’s most popular sections, News Review attracts a broadly based readership and consistently delivers discerning and involved readers, with the ability and desire to purchase across a wide range of products and services.
BusinessDay
Business Day has Australia’s most influential business writers and commentators who provide up-to-the-minute business news, including context, background and specialist analysis to give readers a sound understanding of what’s happening in the business world.
Click the links below to download more information:
• Business Day – Short Credentials (PDF)
Across the week, Business Day also takes time to focus on three key areas to help businesses:
My Small Business:
My Small Business targets small to medium business owners eagerly seeking information and inspiration to improve and grow their ventures. The section showcases stories from small business owners on the highs and lows of running a business, plus advice from some of Australia’s most successful entrepreneurs.
• My Small Business – Short Credentials (PDF)
Executive Style:
Executive Style the must read for professional, metro based men. Whether it’s how to deal with competition in the boardroom, the best place to practice your golf swing or the lowdown on the hottest restaurant in town, Executive Style is the urban bible.
• Executive Style – Short Credentials (PDF)
IT Pro:
Whether you are a CIO or CTO of a large firm, a developer in a start-up or a business exec interested in the tech sector, IT Pro provides the information you need to stay up to date and make wise technology decisions.
• IT Pro Short Credentials (PDF)
Business Day is a part of the Fairfax Business Network; a collection of Australia’s most trusted business and personal finance brands.
Money
Money provides a complete guide to personal finance to an audience who want to make money and grow their money. Unashamedly inspirational, Money delves into the success stories of everyday consumers who have ridden the ups and downs of personal finance and have come out on top.
Tackling the issues that affect us all, whether its mortgages, super, tax or retirement, Money arms its audience with the knowledge to make smart decisions on their personal finance.
Click the link below to download the short credentials for Money:
• Money – Short Credentials (PDF)
Money is a part of the Fairfax Business Network; a collection of Australia’s most trusted business and personal finance brands.
Sport
The Sport section appears in The Sydney Morning Herald, The Sun-Herald and across all our digital platforms. Sport consistently delivers comprehensive coverage of every sporting code across the week. Sport provides award-winning commentary and spectacular photography on everything from rugby league to Australian Rules, from volleyball to basketball and from triathlons to Formula 1.
Readers rely on our sport sections for unbiased reporting from a team of sports journalists acknowledged as the finest in Australia.
Click the link below to download The Sun-Herald Sport Short Credentials:
• SMH Sport Short Credentials (PDF)
• SH Sport Short Credentials (PDF)
The Form
The Form
Written by well-respected racing personalities, The Form offers insightful commentary plus all the hot betting tips for the coming week. It appears as a 36-page stand-alone racing paper and is Australia’s most comprehensive free racing guide.
The Guide
Available every Monday with The Sydney Morning Herald.
In industry circles, The Guide is seen as an essential source of breaking news, criticism and opinion. The key writers, Michael Idato and Paul Kalina, have many years of experience and have cultivated devoted followings.
The Guide has a reputation for intelligent, independent television and radio criticism and its loyal following makes Monday one of The Sydney Morning Herald’s most popular weekday editions. The Guide is a trusted source of criticism and 80% of readers keep the issue for the entire week.
Click the links below to download the short credentials for The Guide:
• The Guide Short Credentials (PDF)
• TV Liftout & The Guide combined Short Credentials (PDF)
The Shortlist
The Shortlist, found within Friday’s Sydney Morning Herald and The Age, is the weekly guide to the best entertainment in your city.
The Shortlist covers the pick of movies, music and stage, with interviews, profiles and extensive lists, from the latest film releases, to the best gigs and shows.
Aimed at a broad audience of entertainment lovers, The Shortlist also contains a comprehensive four-page planner to the weekend and beyond.
Click the links below to the short credentials and rate cards:
• The Shortlist Short Credentials (PDF)
• The Age Rate Card (PDF)
• The Sydney Morning Herald Rate Card (PDF)
• SMH Entertainment Rate Card (PDF)
Spectrum
The definitive arts read with the most comprehensive culture, lifestyle and books lift out. Covers the latest entertainment news and reviews from expert writers, across all forms of the visual and performing arts, as well as music, film and television reviews. The most comprehensive what’s on guide to the weekend and beyond – as well as weekend dining, recipes, gardening, fashion, retail, health and well-being.
Click the links below to download the Spectrum short credentials and the Entertainment rate card:
• Spectrum – Short Credentials (PDF)
• SMH Entertainment – Rate Card (PDF)
Good Food
Good Food
Good Food (formerly Good Living), published every Tuesday, is one of The Sydney Morning Herald’s longest running and best loved sections, and is the nation’s most respected food and drink authority.
Good Food is the only place to find all the best recipes, wine recommendations, industry news, restaurant reviews, and thought – provoking articles on culinary issues from industry authorities.
For more information, visit the Good Food brand page.
Pulse
Well-being, fitness and health are the buzzwords of our time and Pulse is the place to go for authoritative advice and information.
Pulse allows readers to be the first to know the latest life saving medicines, scientific breakthroughs and holistic health regimes.
Click the link below to download the Pulse Short Credentials:
• Pulse Short Credentials (PDF)
Traveller
In the Saturday newspapers of The Sydney Morning Herald and The Age, Traveller is aimed at well-travelled audience who are not afraid to get off the beaten track and want to understand the cultural context of the places they travel. With intelligent stories about unique destinations as well as authentic experiences in “mustsee destinations”, Saturday’s Traveller seeks to inspire our audience by taking them on a journey beyond the every day.
For more information, visit the Traveller brand page.
Education
Appearing in The Sydney Morning Herald on Mondays during school term, Education provides a platform for Herald journalists to report on education highlights and to both update those presently working within the sector, and inform those with an interest in education issues and topics.
Different to any other education section, The Sydney Morning Herald’s editorial concentrates on NSW/ACT news and issues, and includes features such as:
• Current academic issues
• How government policy or potential policy could affect education
• Campus/school news
• Research achievements
• Interviews with key education figures
The section provides an ideal passive weekday environment to target education professionals looking for new career opportunities, plus showcase any upcoming special events and reach key managers who make the purchasing decisions for products such as learning systems, hardware, textbooks and administrative tools.
Domain
Domain is the complete property guide, targeted at readers specifically hunting for property, those looking to sell and others simply window shopping. Housing prices, auction tips, home financing and property reviews are a regular feature. Domain reaches readers on a Saturday when they’re relaxed and focused on their property goals.
For more information, visit the Domain brand page.
Drive
The Sydney Morning Herald’s automotive section, Drive helps readers choose and change their car with confidence by making motoring easier. The Drive team are passionate, authoritative automotive experts with more than 200 years of experience in motoring.
Drive’s talented writers take the reader behind-the-scenes with trusted news and reviews. Plus with tips, advice, how to, finance, insurance and maintenance, Drive is there for the entire car journey.
Drive informs readers interested in all things automotive while helping the active buyers every week. Their mission is to partner with advertisers to help them tell a story.
“Each week the Drive team of experts aims to help put the right people in the right cars – and help them enjoy it once they’ve bought it!” – Toby Hagon.
For more information, visit the Drive brand page.
MyCareer
Appearing every Saturday in The Sydney Morning Herald, MyCareer is read by thousands of professionals each week. The quality editorial content in MyCareer attracts high quality, active and passive candidates.
Place listing next to intelligent editorial content or gain extra exposure with a prime position in the first six editorial pages of MyCareer.
For more information, visit the MyCareer brand page.
MySmallBusiness
MySmallBusiness targets small to medium business owners eagerly seeking information and inspiration to improve and grow their ventures.
It showcases interesting stories from business owners on the highs and lows of running a business plus advice from some of Australia’s most successful entrepreneurs.
Click the link to download the MySmallBusiness Short Credentials:
• My Small Business – Short Credentials (PDF)
ExecutiveStyle
ExecutiveStyle is a must-read for professional metro-based men, every Friday within Business Day.
Whether it’s how to deal with competition in the boardroom, the best place to practise your golf swing or the lowdown on the hottest restaurant in town – Executive Style is the urban bible.
Click the link below to download the short credentials for Executive Style:
• Executive Style – Short Credentials (PDF)
Sport
The Sport section appears in the smh.com.au, theage.com.au, canberratimes.com.au, brisbanetimes.com.au and watoday.com.au.
Sport consistently delivers comprehensive coverage of every sporting code across the week. Sport provides award-winning commentary and spectacular photography on everything from rugby league to Australian Rules, from cricket to volleyball and from triathlons to Formula 1.
Readers rely on our sport sections for unbiased reporting from a team of sports journalists acknowledged as the finest in Australia.
The Fairfax Sport sites are a part of the Digital Network.
League HQ
League HQ is headquarters for everything league related. League HQ offers the smartest view on footy, featuring the latest news and authoritative views from Fairfax’s quality editorial team.
Leaque HQ provides fans with previews and reviews of each week’s round; tipping competitions featuring match odds and expert tips; live scores, fixture and ladder info and news from NRL clubs; including blogs, polls and fan photos.
League HQ sits under the NRL section within sport on smh.com.au, theage.com.au, canberratimes.com.au, brisbanetimes.com.au and WAtoday.com.au.
League HQ is a part of the Digital Network.
Rugby Heaven
Rugby Heaven puts advertisers in front of one of the most loyal and affluent audiences in online sport – the rugby fan.
Rugby Heaven is a dedicated rugby union site that offers ‘true believers’ of rugby throughout the world the most in-depth and comprehensive rugby experience available.
Readers can track the rugby action all year round with current news, expert commentary and leading analysis of the game.
Rugby Heaven sits under the Union section within sport on smh.com.au, theage.com.au, canberratimes.com.au, brisbanetimes.com.au and WAtoday.com.au.
Rugby Heaven is a part of the Digital Network.
Real Footy
Real Footy keeps loyal AFL fans up-to-date with the footy season and is chock-full of AFL news, expert commentary and leading analysis. The site features ladders, full fixtures, live text commentary, photo galleries and video wrap-ups. Readers can also interact via weekly polls, judging the week’s best performer.
Real Footy sits under the AFL section within sport on smh.com.au, theage.com.au, canberratimes.com.au, brisbanetimes.com.au and WAtoday.com.au.
Real Footy is a part of the Digital Network.
Ultimate Footy
Ultimate Footy is an AFL fantasy football website. The only site to offer category-based scoring, Ultimate Footy is the longest-running and most popular draft-based fantasy AFL game in Australia.
The main features of Ultimate Footy are:
• Draft-based game where no two teams are alike
• Multiple and customisable scoring systems
• Flexible squad, league sizes and more – with almost all settings customisable
Ultimate Footy will attract loyal regular users who are highly engaged with sport. The Ultimate Footy site targets men aged 15-50, with a focus on the AFL states – Victoria, Western Australia and South Australia.
Ultimate Footy is a part of the Digital Network.
goodfood.com.au
The Good Food website is the essential companion to eating out, eating in and everything in between. The most comprehensive food and wine site in Australia, goodfood.com.au delivers everything the passionate foodie needs, from what to cook tonight, to where to eat out, to news on the latest new bar opening or closure.
For more information, visit the Good Food brand page.
Technology
The Technology section delivers a wide variety of content, catering to everyone from technology enthusiasts interested in the latest gadgets, to IT professionals looking for information on enterprise solutions and security.
Fairfax Media Technology sites have the highest traffic in the category, attracting heavy technology consumers with strong purchase intent.
Click the link below to download the Technology short credentials:
• Technology Short Credentials (PDF)
Digital Life
Digital Life informs both the casual technology enthusiast – perhaps someone who just bought a new iPhone and is figuring out how to use it – and serious tech-heads who make time to stay up-to-date with the latest gadget news and reviews.
Digital Life is designed to keep readers informed, entertained and better equipped to take control of their digital life.
Digital Life is available online, through our m-sites, Smartphone app or in print in the TV Liftout in the Sun-Herald.
Click the link below to download the Digital Life short credentials:
• Digital Life Short Credentials (PDF)
Digital Life is a part of the Digital Network.
IT Pro
IT Pro reaches and engages with IT professionals and decision-makers. Its readers are technology-savvy and hungry for a product that caters perfectly to their needs.
IT Pro delivers a wide variety of information every Tuesday as part of BusinessDay in The Sydney Morning Herald and The Age newspapers, and everyday online on our digital masthead sites – smh.com.au, theage.com.au, canberratimes.com.au, brisbanetimes.com.au and WAtoday.com.au.
Click the link below to download the IT Pro short credentials:
• IT Pro Short Credentials (PDF)
IT Pro is a part of the Digital Network.
Entertainment
Visitors to the Entertainment section can watch the latest movie trailers, recap on last night’s TV or read about the next big musical.
Through quality reviews of movies, television, music, arts, stage shows and books, the section provides a platform for advertisers to engage with a broad Entertainment audience.
Click the link below to download the Entertainment Short Credentials:
• Entertainment – Short Credentials (PDF)
Fairfax Media’s Entertainments sites are a part of the Digital Network.
Life & Style
Life & Style combines the very best feature writing from across the Fairfax network and a lively, brilliantly informed group of bloggers and guest contributors.
Fast-reacting news stories and trend-driven features sit alongside diet tips, relationship advice and top fashion scoops, with a focus on providing women with relevant, helpful, upbeat, thoughtful and balanced insights.
From the topics that deeply affect women to those that add light-hearted colour to the day, Life & Style attracts a highly engaged audience.
Click the link below to download the Life & Style (Digital) short credentials:
• Life & Style Short Credentials (PDF)
Life & Style is a part of the Fairfax Women’s Network; a collection of brands attracting a diverse female audience of smart, connected and influential women.
News sites
Fairfax Media’s news sites are Australia’s most highly regarded information sources. With a massive national presence, Fairfax Media’s news sites present advertisers with a unique opportunity to reach over 4.1m* Australians.
Our key online brands smh.com.au, theage.com.au, brisbanetimes.com.au, canberratimes.com.au and watoday.com.au continue to innovate in the delivery of quality content, providing our loyal readers with news and information in a format they want.
For more information, visit the News & Opinion brand page.
*Source: Nielsen Hybrid, Jul 2013
Traveller
Traveller appears as the main travel section across our masthead websites – smh.com.au, theage.com.au, canberratimes.com.au, brisbanetimes.com.au and watodaycom.au. The content is aimed at active travellers who are open to new experiences on their holidays and want to know what’s happening in travel now. It is a trusted source that informs and entertains and provides a forum for like-minded travellers to share their opinions.
For more information, visit the Traveller brand page.