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Herald Sun
The Herald Sun is Victoria’s favourite newspaper brand. The appetite for the Herald Sun reinforces the continuing value of newspapers and their importance to Victorians.
The Herald Sun is all things to all people. It offers news, sport, entertainment, partnerships, a community voice and news across multiple platforms.
It reflects the values and beliefs of Victorians. And it represents every category and demographic. This is why it has such a strong following.
Our editorial team is second to none with award winning journalists and specialists dedicated to food, footy, fashion and more. As well as the best opinion writers in the country.
With our content now optimised across web, mobile and tablet – as well as print – even when our readers are on the go they are always in the know.
Herald Sun Media Kit
Ad Specs, rates, deadlines and templates
Key facts
Key facts:
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending Sep 2013. Print/Comp/Tab/Mob/App/PDF last 4 weeks.
4,177,000
Total audience
Sections
Print
Herald Sun
The Herald Sun delivers the best news and views from those in the know including Australia’s most-read political commentator Andrew Bolt, the nation’s leading business voice Terry McCrann, investigative crime writer Andrew Rule, and social columnist Susie O’Brien. Readers enjoy privileged access to some of the most connected people in town including Eddie McGuire, Jeff Kennett, Peter Costello, Sharon McCrohan and Beverley O’Connor.
In footy-mad Victoria, there is no higher authority on our great game than the team at the Herald Sun. With Mark “Robbo” Robinson at the helm as chief football writer, the Herald Sun delivers the most in-depth news and analysis every day, across every platform. And with the likes of Gerard Whateley, Shane Crawford, Scott Pendlebury and Paul Roos weighing in, it’s an unbeatable combination.
Whether its food, fashion, music or movies, information on your home or your next getaway, the Herald Sun has every angle covered. It’s not surprising that our readers are highly engaged and spend an average of 44 minutes^ reading the Herald Sun every day.
Source: ^News Limited Sections Research, Nov 2009.
Key Facts
1,439,000
Readership (M-F AVG)
1,188,000
Readership (SAT)
399,638
Circulation (M-F AVG)
399,730
Circulation (SAT)
$1.20
Cover Price M-F
$2.00
Cover Price Sat
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending Sep 2013. ABC, Sep 2013.
Online optimized for all devices
Online
heraldsun.com.au
Herald Sun has a comprehensive and dedicated website which is one of Victoria's most respected brands for its integrity, market presence and its reflection of the unique qualities that make Victoria what it is. It is a two way communication hub, providing users with up to date important news affecting their lives.
Heraldsun.com.au offers users a platform where they are able to engage and interact with fellow Victorians. Via blogs and forums, users are invited to comment. This feedback ultimately shapes and refines the content. The content is both credible and relevant to the audience and presented in an easily digestible format.
Whether it's breaking news, footy stories, entertainment or weather updates, heraldsun.com.au ensures Victorians are kept up to date with what's happening in their state.
Key Facts
33,030,000
Page views
1,392,000
Unique Audience
11,551,000
Sessions
8.3
Sessions per person
0:40:28
Time per person
Source: Nielsen MediaView, Dec 2013
App
App
Herald Sun
The iPad app is updated twice daily: at 1 am and 7pm to give our readers an interactive version of our newspaper content. The iPad app often includes exclusives not available online. The 7pm edition showcases tomorrow’s news today with access to stories that will be appearing in tomorrow’s newspaper. Other special features include interactive graphics that further explain the big news events as well as picture galleries and videos from around the world. Readers can go beyond their horoscope with interactive star charts while they can relax and unwind with comic strips, Sudoku and crosswords.
Online optimized for phone
Mobile
m.heraldsun.com.au
Victoria’s most popular news site is now anywhere you are. The Herald Sun m-site provides Victoria’s best source of news, sport and entertainment now at the fingertips of people who are on the move, not always in front of a PC, but want to be informed. Whether at the game, at the pub, or on the couch, Herald Sun’s unmatched AFL coverage now lives in the pocket of every diehard AFL fan.
Key Facts
115,350*
Average daily unique browsers
511,926*
Average daily page impressions
*Neilsen Online Ratings-MI, June 2013.
Case studies
Jefferson Ford 3 Day Sale
The Automotive advertising industry is becoming increasingly challenging with fierce online competitors. To generate cut through for Jefferson Ford we needed to present a campaign that included mass reach complemented by a targeted digital solution. By placing a liftout in our popular Friday Herald Sun Carsguide section we were able to get the message out to hundreds of thousands of potential buyers whilst the targeted eDM connected with engaged consumers.
Responsible Gambling Awareness Week
RGAW was created with the aim of raising awareness of the importance of gambling responsibly at a personal, venue and community level. RGAW is a grassroots campaign held in May that involves community events, public relations, advertising and online content.