A wordmark, word mark or logotype is usually a distinct text-only typographic treatment of the name of a company, institution, or product name used for purposes of identification and branding. Examples can be found in the graphic identities of the Government of Canada, FedEx, Google, and Wikipedia. The organization name is incorporated as a simple graphic treatment to create a clear, visually memorable identity. The representation of the word becomes a visual symbol of the organization or product.

In the United States and European Union a wordmark may be registered, making it protected intellectual property. In the United States the term wordmark may not only refer to the graphical representation, but the text itself may be a type of trademark.

Doyald Young (September 12, 1926 – February 28, 2011) was an American typeface designer and teacher who specialized in the design of logotypes, corporate alphabets, and typefaces.

The typefaces designed by Doyald Young include Young Baroque, ITC Éclat, Home Run, and the formal script Young Gallant.

Commissions for logotypes and trademarks include the industrial design firm of Henry Dreyfuss Associates, California Institute of Technology, University of California at Los Angeles, exhibition catalogs for UCLA’s Clark Memorial Library, The Music Center of Los Angeles County, Mattel Toys, Max Factor, Vidal Sassoon and Prudential Insurance. With Don Bartels, designed the font for General Electric Company’s corporate identity program. His life story and working method is profiled in the Lynda.com "Creative Inspirations" video Doyald Young: Logotype Designer.

His entertainment credits include: Liza Minnelli and Frank Sinatra specials, Disney’s 30th Anniversary Celebration, Harry Connick Jr., k.d. lang, Bette Midler, Prince, The Grand Reopening of Carnegie Hall, The Grammy Awards, The Annual Academy of Country Music Awards, The Golden Globe Awards, and The Tony Awards, and most recently, the Art Directors Guild logo.