The Australian
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The Australian
As the country’s leading national news brand, The Australian boasts unparalleled national and global news and business journalism. Since its launch in 1964 The Australian’s aim has been to lead the independent thinking, essential for the further advancement of our country and the Australian business environment.
The Australian is a news and business brand that puts the success of Australia at the heart of its editorial positioning. Offering a large and desirable audience across all platforms of print, digital, mobile and nims.
A brand globally recognised as a leader in media innovation. The Australian caters to the needs of an influential and educated audience. It breaks stories, challenges governments and links the complex web of events and impacts across the country every day.
The Australian is the news brand with exclusive access to Australia’s wealthy and powerful.
The Australian Media Kit
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Key facts
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending June 2013, Nielsen Online Ratings June 2013
Our Audience
The Australian
The Australian printed edition is a daily national publication that has experienced stable circulation over the past few years. With just the right balance of hard hitting news, insightful editiorial, and recreational indulgence.
The Australian print edition is a well rounded detailed read with Early General News, Business, Personal OZ, Recruitment, Sport, Arts, Classifieds sections forming the daily foundation of the paper.
Weekly sections provided special focus in the areas pertinent to Australia and our reader's interests; Media and Thoroughbreds on Monday's, AUS IT and Wealth on Tuesdays, Higher Education on Wednesdays, Primesspace on a Thursday and Aviation and Legal.
Key Facts
The Weekend Australian
The Weekend Australian is the weekend's leading national newspaper delivering exclusive access to Australia's wealthy and powerful. The editorial values focus on leading and shaping public opinion on the issues that affect Australia. Led by a team of highly credible and experienced journalists, editorial themes cover economic, political and social issues.
The Weekend Australian is consumed by readers in a very different setting, without the daily pressures of the working week this paper is read in a leisurely fashion. To reflect this the paper includes indepth sections such as Weekend Inquirer, Review and Weekend Professional. This is a paper that have a longer life cycle and often stays with the consumer, allowing them to come back to it later in the weekend for further reading.
From a refreshed, smart broadsheet layout to full gloss executive lifestyle magazines The Weekend Australian has something for each reader.
Key Facts
Online
theaustralian.com.au
The Australian website informs and leads public opinion on the issues that affect all Australians 24/7.
The Australian’s continued growth in digital readership since the introduction of digital paid subscriptions show our reader’s engagement and loyalty to the brand. This online space creates a landscape of high quality engaged readers interested in The Australian’s content.
Key Facts
App
The Australian
The Australian Tablet App gives our readers a virtual experience of the newspaper allowing them to easily browse with convenience with quicker access to specific pages such as; business and media. In using the app readers can access instant news feed updates of breaking news and watch the latest video coverage and optimised photo galleries.
The tablet app provides readers with the ability to share top stories of interest via social media and email and in turn bringing the readers closer to the action. The advancements in technology allows readers to receive instant solutions to Mindgames such as; Crosswords, Sudoku and quizzes in a more interactive format. The mobility of using the tablet app means readers can consume more content at once in a more comfortable fashion and save pages for later reading whilst on the go.
Key Facts
Mobile
m.theaustralian.com.au
Just as The Australian reports on quality news stories on anything anywhere our readers the phone edition allows The Australian's content is available to our readers anytime anywhere.
Smartphones rank as the most used mobile device. This easy to use phone edition allows our readers to have easy quick reads while on the move.