The House of Gucci, better known simply as Gucci (Italian pronunciation: [ˈɡuttʃi]), is an Italian fashion and leather goods label, part of the Gucci Group, which is owned by French company PPR. Gucci was founded by Guccio Gucci in Florence in 1921.

Gucci generated circa € 4.2 billion in revenue worldwide in 2008 according to BusinessWeek magazine and climbed to 41st position in the magazine's annual 2009 "Top Global 100 Brands" chart created by Interbrand. Gucci is also the biggest-selling Italian brand. Gucci operates about 278 directly operated stores worldwide (as of September 2009) and it wholesales its products through franchisees and upscale department stores.

From modest beginnings at the end of the 19th century, the Gucci company became one of the world’s most successful manufacturers of high-end leather goods, clothing, and other fashion products. As an immigrant in Paris and then London, working in exclusive hotels, young Guccio Gucci (1881–1953) was impressed with the luxurious luggage he saw sophisticated guests bring with them. Upon returning to his birthplace of Florence, a city distinguished for high-quality materials and skilled artisans, he established a shop in 1920 that sold fine leather goods with classic styling. Although Gucci organized his workrooms for industrial methods of production, he maintained traditional aspects of fabrication. Initially Gucci employed skilled workers in basic Florentine leather crafts, attentive to finishing. With expansion, machine stitching was a production method that supported construction.

Radric Davis (born February 2, 1980), better known by his stage name Gucci Mane, is an American rapper. He debuted in 2005 with Trap House and followed with albums such as Hard to Kill in 2006, Trap-A-Thon and Back to the Trap House in 2007. In 2009, his second studio album The State vs. Radric Davis was released, and The Appeal: Georgia's Most Wanted was released in 2010, and is his highest charting album so far. Gucci Mane has released many other mixtapes and independent albums as well.

While serving a six-month jail term for assault in late 2005, Davis was charged with murder, though the charges were later dropped due to a lack of evidence. In 2009, he served a year-long county jail sentence for violating probation for his 2005 aggravated assault conviction.

Davis was born in Birmingham, Alabama, and later moved with his single mother to Atlanta. He enjoyed writing poetry as a child, and began rapping at age 14.

In 2005, Davis released his independent debut album entitled Trap House, which featured the successful single "Icy" with Young Jeezy. Disputes over the rights to this single caused a rift between the two artists. Hard to Kill followed in 2006. Hard To Kill included the hit single "Freaky Gurl". The song peaked at number 12 on the Hot Rap Tracks, number 19 on the Hot R&B/Hip-Hop Songs, and at number 62 on the Hot 100.

Mario Mims (born May 19, 1981), better known by his stage name Yo Gotti, is a southern rapper from the northern side of Memphis, Tennessee who was previously known as Lil Yo.

Yo Gotti released a string of independent albums. From Da Dope Game 2 Da Rap Game (2000),Self-Explanatory (2001), Life (2003) and Back 2 da Basics (2006) Yo Gotti became very well known in Memphis after the release of his album Life. The song "Dirty South Soldiers" featuring Lil Jon propelled Gotti into the higher ranks of Memphis rappers. The album Back 2 da Basics had even more success. The singles "I Got 'Em", "Full Time", "Shawty", & "Gangsta Party" featuring 8Ball & MJG solidified his status as one of the top rappers from the city.

Yo Gotti's first studio album is called Live From The Kitchen. The album's original first single was titled ""5 Star"" and it was released on May 20, 2009. The single peaked at 79 on the Hot 100, 19 on U.S R&B and 11 on U.S Rap. "Women Lie, Men Lie" was the second official single released December 11, 2009. The song peaked at 81 on 100, 22 on the U.S R&B and 12 on the U.S Rap. "Look In the Mirror" was the third single released 7 months after his second single on July 27, 2010. The song peaked at 97 on the U.S R&B chart "For the Hood" featured rapper Gucci Mane it was released on October 1, 2010 and charted at 86 on the U.S R&B chart. "We Can Get It On" was released May 10, 2011, and the single featured R&B singer Ciara. It peaked at 40 on the U.S R&B Chart. "Single" was released on August 5, 2011. This song is said to be the first "official" single off the album, all the others would be cut from the album. The second single will be a song with rapper Drake, entitled by "All About Mine", produced by Giarad Fleetwood.

Jay Wayne Jenkins (born October 12, 1977), better known by his stage name Young Jeezy, is an American rapper. He is a member of the hip hop group United Streets Dopeboyz of America (USDA) and a former member of BMF (Black Mafia Family). He began his career in 2001 under an independent label and joined Boyz 'N Da Hood in 2005, the same year his solo major label debut Let's Get It: Thug Motivation 101 was released. Its single "Soul Survivor", which featured Akon, became a top-ten hit in the US.

The Inspiration followed in 2006, and The Recession followed in 2008; both albums yielded chart-topping singles. Jeezy has also appeared on numerous other rap and R&B singles such as "Say I" by Christina Milian, "I'm So Paid" by Akon, "Hard" by Rihanna, and "Love in This Club" by Usher, the latter being a number one single on the US Billboard Hot 100 in 2008.

Jay Wayne Jenkins was born in Columbia, South Carolina and relocated to Atlanta, Georgia when he was a toddler. Because his parents were separated, custody of him transferred between family members frequently. In an interview with XXL magazine, he described his childhood as "empty". In 1994, he spent nine months in YCA (Youth Challenge Academy), a boot camp in Fort Stewart, Georgia, for narcotics possession.

Juaquin Malphurs (born May 31, 1986), better known by his stage name Waka Flocka Flame, is an American rapper signed to 1017 Brick Squad and Warner Bros. He is a Southern hip hop artist best known for his singles "O Let's Do It", "Hard in da Paint" & "No Hands", along with his debut album, Flockaveli. Waka Flocka Flame has announced that his second album, Triple F Life: Friends, Fans and Family, will be released during the spring of 2012.

Juaquin Malphurs was born in South Jamaica, Queens, New York in 1986. His family eventually settled in Riverdale, Georgia. He is the son of Debra Antney, Gucci Mane's former manager and CEO of So Icey/Mizay Entertainment. The name "Waka" was given to him by his cousin, after the Muppets character Fozzie Bear's catch phrase, "Waka Waka". The name "Flocka Flame" was given to him by rapper Gucci Mane. Waka Flocka posed for a nude but unrevealing picture for the company PETA to boycott killing animals. The picture says "Ink not Mink". The picture design is similar to Waka Flocka Flame's album Flockaveli. Waka Flocka Flame said that he has known Gucci Mane since he was 19