Hip hop is a form of musical expression and artistic subculture that originated in African-American and Hispanic-American communities during the 1970s in New York City, specifically within the Bronx. The term often refers to hip hop music, which consists of poetry that is spoken - rather than sung - over either original or sampled instrumental recordings mixed with new original sounds from drum machines, and/or other instruments. However, the culture has expanded far beyond its original roots, and now is considered a worldwide subculture comprising rapping, DJing, hip hop dance, and graffiti art - known collectively as "Four Pillars of Hip Hop".

The block parties of DJ Kool Herc at 1520 Sedgwick Avenue, where Herc would mix samples of existing records with his own shouts to the crowd and dancers, are generally considered the birthplace of hip hop. Kool Herc is credited as the 'father' of the art form. DJ Afrika Bambaataa of the hip-hop collective Zulu Nation outlined the four pillars of hip hop culture: MCing, DJing, B-boying and graffiti writing. Since its emergence in the South Bronx, hip hop culture has spread to both urban and suburban communities throughout the world.Hip hop music first emerged with Kool Herc and contemporary disc jockeys and imitators creating rhythmic beats by looping breaks (small portions of songs emphasizing a percussive pattern) on two turntables, more commonly referred to as sampling. This was later accompanied by "rap", a rhythmic style of chanting or poetry presented in 16 bar measures or time frames, and beatboxing, a vocal technique mainly used to imitate percussive elements of the music and various technical effects of hip hop DJ's. An original form of dancing and particular styles of dress arose among fans of this new music. These elements experienced considerable refinement and development over the course of the history of the culture.

William Leonard Roberts II (born January 28, 1976), better known by his stage name Rick Ross (often stylized as RICK RO$$), is an American rapper. He derived his stage name from the drug trafficker "Freeway" Ricky Ross, to whom he has no connection. Ross founded the record label Maybach Music Group, on which he released his studio albums Deeper Than Rap and Teflon Don, Ross was also the first artist signed to Diddy's management company Ciroc Entertainment. In early 2012, MTV named Ross as the Hottest MC In The Game.

William Leonard Roberts II was born in Coahoma County, Mississippi. and raised in Carol City, Florida, near Miami. After graduating from Carol City Senior High School, he later attended the historically black college Albany State University on a football scholarship.

After being signed to Suave House Records, former label for rap duo 8Ball & MJG, he eventually signed a deal with Slip-n-Slide Records, which has been under the Def Jam umbrella since 2006. While signed to Slip-n-Slide, Ross toured with fellow rapper Trick Daddy and made guest performances on other Slip-n-Slide albums.

Dwayne Michael Carter, Jr. (born September 27, 1982), better known by his stage name Lil Wayne, is an American rapper. At the age of nine, Lil Wayne joined Cash Money Records as the youngest member of the label, and half of the duo, The B.G.'z, with B.G.. In 1997, Lil Wayne joined the group Hot Boys, which also included rappers Juvenile, B.G., and Young Turk. Hot Boys debuted with Get It How U Live! that year. Lil Wayne gained most of his success with the group's major selling album Guerrilla Warfare, released in 1999. Also in 1999, Lil Wayne released his Platinum debut album Tha Block Is Hot, selling over one million copies in the U.S.

Although his next two albums Lights Out (2000) and 500 Degreez (2002) were not as successful (only reaching Gold status), Lil Wayne reached higher popularity in 2004 with Tha Carter, which included the single "Go D.J." Wayne also appeared on the Destiny's Child top ten single "Soldier" that year. In 2005, the sequel to Tha Carter, Tha Carter II, was released. In 2006 and 2007, Lil Wayne released several mixtapes and appeared on several popular rap and R&B singles. His most successful album, Tha Carter III, was released in 2008 and sold over 1 million copies in the U.S. its first week of release. It included the number-one single "Lollipop" featuring Static Major. It also includes the singles "A Milli" and "Got Money" featuring T-Pain and won the Grammy Award for Best Rap Album.

Antoine McColister, (born May 11, 1988), better known by his stage name Ace Hood, is an American rapper. Originating from Broward County, Florida, he is signed to DJ Khaled's label We the Best Music Group and Cash Money Records. he is formerly signed to Def Jam Recordings. His song "Top of the World", from his debut studio album Gutta, was also featured in the basketball simulation game, NBA 2K10.

In 2007, he met DJ Khaled outside the offices of WEDR 99 Jamz, a South Florida radio station that mainly plays hip hop and contemporary R&B music. After Ace gave him an autobiography and demo tape, Khaled asked Ace to rap over the instrumental of "I'm So Hood" and later signed Hood to his label, We the Best. Ace was named with several others to the Freshmen of 09 by XXL magazine.

His first album, Gutta, was released in 2008. Singles included "Cash Flow" featuring T-Pain and Rick Ross, and "Ride" featuring Trey Songz. Hood also released mixtapes called Ace Won't Fold and All Bets On Ace. He made a guest performance among several rappers on DJ Khaled's single "Out Here Grindin'", also featuring Akon, Rick Ross, Young Jeezy, Lil Boosie, Trick Daddy and Plies, which peaked at #38 on the Billboard Hot 100, becoming Ace Hood's biggest hit. It is from Khaled's third studio album We Global, and was eventually certified gold by the RIAA. Ace Hood appeared on Wildstyle Radio with Rome and Hoss on WUAG 103.1FM in Greensboro, North Carolina, on September 7, 2008, to promote his album, Gutta, along with DJ Khaled. The album debuted at #36 on the Billboard 200, selling 25,000 copies its first week.

Justin Drew Bieber ( /ˈbiːbər/ BEE-bər, born March 1, 1994) is a Canadian Pop/R&B singer-songwriter, musician, and actor. Bieber was discovered in 2008 by Scooter Braun, who came across Bieber's videos on YouTube and later became his manager. Braun arranged for him to meet with Usher in Atlanta, Georgia, and Bieber was soon signed to Raymond Braun Media Group (RBMG), a joint venture between Braun and Usher, and then to a recording contract with Island Records offered by L.A. Reid. Bieber's debut single, "One Time", was released in 2009 and peaked in the top twenty in Canada and charted in the top thirty in several international markets. His debut album, the seven-track EP My World, followed in November 2009, and was soon certified platinum in the United States. He became the first artist to have seven songs from a debut album chart on the Billboard Hot 100.