KYMX

KYMX (96.1 FM, "Mix 96") is commercial radio station located in Sacramento, California. The station airs an adult contemporary music format. Owned by CBS Radio, its transmitter is located in Natomas, and its studios are in North Sacramento (just north of the American River).

History

Mix 96 went on the air in 1990, replacing KCTC, a beautiful music/"California Sound" station. KCTC, in turn, had moved to adult standards-formatted 1320 AM. Mix 96 had been a soft rock station since its inception, but recently has expanded its playlist to include more adult contemporary (i.e. beyond soft rock, such as country/rock crossovers and occasional disco) songs, its playlist covering four decades of music.

The KYMX story goes all the way back to March 1947, when founder Central Valleys Broadcasting Co. received a construction permit for a new Class B FM station in Sacramento at 96.1 MHz. This new Class B FM station would be assigned the call letters KCRA-FM, since it was the FM adjunct to 1320 AM KCRA, which Central Valleys Broadcasting had founded two years earlier. In September 1968, the KCRA-FM call letters were changed to KCTC, and the station would retain these letters for 22 years, becoming KYMX in 1990.