Coordinates: 52°46′14″N 1°12′17″W / 52.7705°N 1.2046°W / 52.7705; -1.2046

Loughborough (ⁱ/ˈlʌfbərə/ LUFF-bərə or /ˈlʌfbrə/ LUFF-brə) is a town within the Charnwood borough of Leicestershire, England. It is the seat of Charnwood Borough Council and is home to Loughborough University. The town had a population of 57,600 in 2004, making it the largest settlement in Leicestershire outside the city of Leicester.

In 1841, Loughborough was the destination for the first package tour, organised by Thomas Cook for a temperance group from Leicester. The town has the world's largest bell foundry — John Taylor Bellfounders, which made the bells for the Carillon war memorial, a landmark within the Queens Park in the town, Great Paul for St. Paul's Cathedral, and York Minster. The first mention of Loughborough is in the 1086 Domesday Book.

To the north of the edges of Loughborough, Dishley Grange Farm was formerly the home of agricultural revolutionist Robert Bakewell. The farm was also once home to the annual Leicestershire County Show. Loughborough's local weekly newspaper is the Loughborough Echo. The town is also served by Leicestershires daily newspaper Leicester Mercury