Harold "Hype" Williams (born 1970; Queens, New York), previously known as HYPE, is an American music video and film director of African and Honduran descent.

Williams first displayed his work by tagging local billboards, storefronts, and playgrounds using HYPE as his graffiti tag. "That's probably what stimulated my interests in color," he says. "I wanted to be Basquiat or Keith Haring of the streets."

Williams' nickname "Hype" comes from his hyperactive nature as a child. He graduated from Andrew Jackson High School of Art and Music in 1987. He later attended Adelphi University. Williams' big break came when he began working with Classic Concepts Video Productions. Lionel "Vid Kid" Martin & VJ Ralph McDaniels created Williams' first opportunity with the "Filmmakers With Attitude" moniker (FWA), which was Williams' first video company.

Williams has created a number of music videos for artists such as 2Pac ("California Love"), The Notorious B.I.G. ("Warning") & ("One More Chance"), Craig Mack ("Flava in Ya Ear" (Remix)), LL Cool J ("Doin It"), Nas ("If I Ruled The World (Imagine That)", "Street Dreams", "Hate Me Now"), Missy Elliott ("The Rain (Supa Dupa Fly))", "She's a Bitch"), Busta Rhymes ("Put Your Hands Where My Eyes Could See"), TLC ("No Scrubs"), Kelis ("Caught Out There"), Jay-Z ("Big Pimpin'"), Kanye West ("Gold Digger", "All of the Lights", "Diamonds from Sierra Leone"), Aaliyah ("Rock the Boat"), Christina Aguilera ("Not Myself Tonight"), Coldplay ("Viva La Vida"), Hoobastank ("If I Were You"), Left Eye (The Block Party), t.A.T.u. ("Gomenasai") and Nicki Minaj ("Stupid Hoe").

Kanye Omari West ( /ˈkɑːnjeɪ/; born June 8, 1977) is an American musician, film director and fashion designer. West first rose to fame as a producer for Roc-A-Fella Records, where he eventually achieved recognition for his work on Jay-Z's album The Blueprint, as well as hit singles for musical artists including Alicia Keys, Ludacris, and Janet Jackson. His style of production originally used pitched-up vocal samples from soul songs incorporated with his own drums and instruments. However, subsequent productions saw him broadening his musical palette and expressing influences encompassing '70s R&B, baroque pop, trip hop, arena rock, folk, alternative, electronica, synthpop, and classical music.

West released his debut album The College Dropout in 2004, his second album Late Registration in 2005, his third album Graduation in 2007, his fourth album 808s & Heartbreak in 2008, and his fifth album My Beautiful Dark Twisted Fantasy in 2010. West released a collaborative album, Watch the Throne with Jay-Z in 2011, which is the duo's first collaborative album. His five solo albums, all of which have gone platinum, have received numerous awards and critical acclaim. As of 2012, West has won a total of eighteen Grammy Awards, making him one of the most awarded artists of all-time. All albums have been very commercially successful, with My Beautiful Dark Twisted Fantasy becoming his fourth consecutive No. 1 album in the U.S. upon release. West has had 5 songs exceed 3 million in digital sales as of July 2011, with "Gold Digger" selling 3,086,000, "Stronger" selling 4,402,000, "Heartless" selling 3,742,000, "E.T." selling over 4,000,000 and "Love Lockdown" selling over 3,000,000 placing him third in overall digital sales of the past decade. He has sold over 30 million digital songs in the United States making him one of the best-selling digital artists of all-time.

Scott Ramon Seguro Mescudi (born January 30, 1984), better known by his stage name Kid Cudi ( /ˈkɪd ˈkʌdi/ KID KUD-ee), sometimes stylized KiD CuDi, is an American alternative hip hop recording artist, singer-songwriter, guitarist and actor. He first gained major attention after the release of his debut mixtape A Kid Named Cudi. In 2009, his single "Day 'n' Nite" reached the top five of the Billboard Hot 100 and Hot R&B/Hip-Hop Songs charts. "Day 'n' Nite" was included on Cudi's debut album Man on the Moon: The End of Day, which was later certified Gold. In 2010 he released his second studio album Man on the Moon II: The Legend of Mr. Rager, preceded by the release of two singles "Erase Me" and "Mr. Rager". In October 2010, Cudi announced that he would be forming a rock band with Dot da Genius called 'Wizard', later renamed WZRD. Their self-titled debut album was released on February 28, 2012. Kid Cudi has sold over 4.6 million digital singles and has worked with Kanye West, Common, David Guetta and other artists signed to the GOOD Music label.

Robert Williams (born May 6, 1987), better known by his stage name Meek Mill, is an American rapper from Philadelphia, Pennsylvania. He was briefly signed to T.I.'s label Grand Hustle Records and in February 2011 signed to Rick Ross' Maybach Music Group. In March 2011, Mill was included in XXL's "Freshman Class of 2011".

In 2011, he released his debut single, "Tupac Back", featuring Rick Ross, from his label's compilation album Self Made Vol. 1. That same year he released another single from the album, "Ima Boss", also featuring Ross. The song was later remixed, featuring T.I., Birdman, Lil Wayne, DJ Khaled Swizz Beatz and Ross. The remix charted on the Billboard Hot 100 and peaked at #51. "Ima Boss" is so far Meek Mill's most successful song, peaking at #20 on the Hot R&B/Hip-Hop Songs chart.

In February 2012, MTV listed Meek Mill as the #7 hottest MC in their annual "Hottest MCs in the Game" list.

On May 7, 2012, Mill released the second fresh installment in his Dreamchasers series. The mixtape features guest appearances from Drake, Jeremih, Big Sean, Kendrick Lamar, 2 Chainz and more. Mill has stated his favorite tracks off the tape are "Amen," "A1 Everything" and "Racked Up Shawty" with French Montana and Fabolous. On May 10, it was announced Meek Mill signed to Roc Nation management.