Syco Entertainment, often known as simply Syco (and stylised as SYCO), is a global joint venture between Simon Cowell and Sony Music Entertainment focused on the production and marketing of music, television, film and digital content. It employs a staff of more than 30 in offices in London and Los Angeles^[1] and manages a string of high profile television and music brands through partnerships with Sony Music labels and its TV production partner, Fremantle Media. Cowell and Sony Music Entertainment each own 50% of the business which is looking to grow its global portfolio of music and television brands over the next few years. Charles Garland, the former chief executive of Crystal Entertainment and chief operator of Simon Fuller's 19 Entertainment is Chief Operating Officer, responsible for the day-to-day operations of the company.^[2] Retail billionaire Philip Green, who is a close friend of Cowell, serves as an advisor to the company.^[3] Sporting executive and Vice-Chairman of West Ham United FC, Karren Brady also serves as an advisor to the company.

Syco TV[link]

Syco Television, often shortened to Syco TV (and stylised as SYCOtv), primarily operates in the UK and U.S. where, in 2011, it produces around 200 hours of primetime television for FOX, NBC, ITV1 and ITV2 networks. Its key franchises are The X Factor and Got Talent.

[edit] The X Factor

The X Factor, which launched in September 2004, has been the #1 show in the UK since 2008. In September 2011, Syco launched The X Factor USA, which averaged 12 million viewers and a 4.0 rating in the adults 18-49 demographic in its first season, leading FOX to nightly wins on Wednesdays and Thursdays and topping all other fall season reality competition.^[4]

Internationally, The X Factor can be seen in almost 30 countries including major markets like Germany, France, the Netherlands and Australia.

[edit] Got Talent

America's Got Talent matched a series high 4.6 rating among adults 18-49 in the summer of 2011 for its sixth season. Since launching in 2006, America's Got Talent has consistently been the most watched show of the summer in the U.S. and topped the ratings in the key adults 18-49 demographic.^[5]

Britain's Got Talent consistently tops UK ratings when it is broadcast in April, May and June. In 2009, nearly 20 million people (one third of the UK population) tuned in to the series 3 final to see Diversity crowned winners.^[6]

Got Talent has been even more successful internationally than The X Factor and is now on air in almost 40 countries including the key markets mentioned above and now China.

Other shows[link]

Syco produces other shows outside its key brands. In 2011, new series Red or Black? was met with mixed reaction in the UK and ITV have hinted that it may not be renewed.^[7] Syco were also behind American Inventor which ran for two seasons on ABC and the unsuccessful Celebrity Duets on Fox. In addition to series, Syco also produce music and entertainment specials. This includes I Dreamed a Dream: The Susan Boyle Story, which broke ratings records in the U.S. on TV Guide network ^[8] and scored 10 million viewers on ITV1 in the UK.^[9] Syco also produced Take That: For the Record when Take That reformed and in 2010, the company produced a special episode of Piers Morgan's Life Stories, which focused on The X Factor judge Cheryl Cole and drew the series' best ratings to date with nearly 8 million viewers.^[9]

Current productions[link]

• The X Factor (2004–present)
• The Xtra Factor (2004–present)
• America's Got Talent (2006–present)
• Britain's Got Talent (2007–present)
• Britain's Got More Talent (2007–present)
• Piers Morgan's Life Stories (special episodes, 2010–present)
• Red or Black? (2011–present)
• The X Factor USA (2011–present)

Syco Music[link]

Simon Cowell, founder of Syco.

Syco Music has offices in London and Los Angeles and is home to a dozen artists. Syco has the exclusive right to sign winners and finalists of The X Factor and Got Talent. Susan Boyle's debut album, I Dreamed a Dream, has sold over 9 million copies, making it one of the best selling releases of the last decade and Syco's most successful release to date.^[10] Between 2004 and 2009, Il Divo achieved four multi-million selling albums ^[11] and in 2007, Leona Lewis became one of the most successful talent show winners when her debut single, "Bleeding Love", propelled the album Spirit to 9 million global sales.^[12]

Syco's original base is in London and it has enjoyed most success in the UK market. From 2004 to date, the label has had 22 UK #1 singles.^[13][14] From 2004 to the end of 2009, the label achieved 13 #1 albums.^[15] Factoring in releases under predecessor label S Records, Syco/S achieved 20 #1 albums in the 2000-2009 period, more than any other imprint in the UK, including far larger operations like Columbia Records (17), Warner Bros. Records (16) and Polydor Records (14). Additionally, the label has achieved 7 top 10 U.S. albums since 2006.

In 2010, Syco began diversifying by adding producer/singer-songwriter Labrinth,^[16] He also set up his own imprint, Odd Child, in conjunction with Syco. Savan Kotecha, who had been writing for Syco acts for several years, also became an A&R Director and set up a joint venture, Kanani Songs.^[17] Syco also began forming closer partnerships with other Sony Music Entertainment UK labels. For the first time, Syco entered into an agreement with Columbia Records that would see them work together to launch the career of an X Factor winner - Matt Cardle.^[18] Similar arrangements were made for Olly Murs, Rebecca Ferguson and Ronan Parke, with Epic Records and Alexandra Burke with RCA Records.

Syco Music is run by Sonny Takhar, a former Head of Marketing for RCA Records who has served as Managing Director of both S Records and Syco Music since their formation. Tim Byrne is Creative Director. David Gray is Senior Vice President, A&R and Mark Hardy is Marketing Director. Simon Jones is SYCO Music’s PR Consultant.

While experiencing success for several of its artists, Syco has come under constant scrutiny from fans for its decisions in regards to its artists' careers. Most notably Leona Lewis and Alexandra Burke. Syco have been blamed for Lewis' second album not reaching the success of her first due to poor management, single choices, six month periods between singles, lack of promotion, release dates and only releasing two singles. Fans state similar factors as the reasons why Alexandra Burke has not found international success.

Current artists[link]

• Leona Lewis (joint U.S. deal with RCA Records)
• Olly Murs (joint UK deal with Epic Records)
• Rebecca Ferguson (joint UK deal with Epic/RCA Records, joint U.S. deal with Columbia Records)
• One Direction (joint U.S deal with Columbia Records)
• Little Mix
• Cher Lloyd (joint U.S. deal with Epic Records)
• Susan Boyle (joint U.S. deal with Columbia Records)
• Jackie Evancho (joint U.S. deal with Columbia Records)
• Labrinth
• Il Divo
• Andrew Johnston
• Melanie Amaro (joint U.S. deal with Epic Records)
• Chris Rene (joint U.S. deal with Epic Records)
• Jonathan and Charlotte
• Molly Rainford
• Ryan O'Shaughnessy

Previous artists[link]

• Gareth Gates (2002–2006, dropped/left to expand)
• Steve Brookstein (2004–2005, dropped)
• Bianca Ryan (2006–2008, dropped)
• Angelis (2006–2007, disbanded)
• Leon Jackson (2007–2009, dropped)
• Same Difference (2007–2009, dropped)
• Rhydian (2007–2010, left to continue career after 3 albums)
• Escala (2008–2010, left to join Sony BMG)
• Shayne Ward (2005–2011, dropped)
• Joe McElderry (2009–2011, dropped)
• Westlife (1998–2011, left)
• Ronan Parke (2011–2012, dropped)
• Jai McDowall (2011–2012, dropped)
• Matt Cardle (2011–2012, dropped)

In December 2011, Cowell had finalised a deal with Sony in relating with Syco. A new U.S. label has been reported and Cowell is considering setting up an Syco U.S., which would fund more money in the U.S., with Syco artists. However, many of the artists signed to Syco currently have U.S. deals with other Sony labels previously.

References[link]

External links[link]

• Syco Tv at IMDb
• Syco UK/US A&R team contact list

Links to related articles v t e Syco Directors/management Simon Cowell · Sir Philip Green SYCOtv American Inventor · Celebrity Duets · Got Talent · Red or Black? · The X Factor Syco Music Current Melanie Amaro · Susan Boyle · Alexandra Burke · Rebecca Ferguson · Il Divo · Jonathan and Charlotte · Andrew Johnston · Labrinth · Leona Lewis · Little Mix · Cher Lloyd · One Direction  · Sinitta Former Angelis · Steve Brookstein · Matt Cardle · Jai McDowall · Escala · Gareth Gates · Leon Jackson · Joe McElderry · Paul Potts · Rhydian · Bianca Ryan · Same Difference · George Sampson · Shayne Ward · Westlife Partners Sony Music Entertainment · Sony Pictures Entertainment · Arcadia Group · Epic Records · Columbia Records · Talkback Thames · FremantleMedia · J Records · RCA Records · ITV  · Fox Television  · Jackpotjoy v t e Sony Corporation Primary businesses Sony Corporation (electronics & holding of the Sony group) · Sony Music Entertainment (music) · Sony Pictures Entertainment (motion pictures and television) · Sony Computer Entertainment (video games) · Sony Financial Holdings (financial services; 60%) · Sony Digital Audio Disc Corporation Technologies and brands α · Betacam · Blu-ray · BRAVIA · CD · Cyber-shot · Dash · Dream Machine · DVD · Handycam · HDCAM/HDCAM-SR · LocationFree · Memory Stick · MiniDisc · MiniDV · mylo · Reader · S/PDIF · SDDS · SXRD · Sony Tablet · UMD · VAIO · Video8/Hi8/Digital8 · Walkman · Walkman Phones · XDCAM · Xplōd · HMZ-T1 Historical products AIBO · CV-2000 · DAT · Betamax · Sony CLIÉ · Discman · JumboTron · Lissa · Mavica · NEWS · Qualia · Rolly · TR-55 · Trinitron · U-matic · Watchman · WEGA Electronics Sony EMCS · Sony Electronics (subsidiary in the US) · Sony Creative Software · Sony Mobile Communications  · S-LCD (50% minus 1 share) · Sony Mobile Display · Sony Optiarc · Sharp Display Products (7%) · Aiwa (former) Sony Music Entertainment Sony/ATV Music Publishing (50%) · Columbia Records · Epic Records · RCA Records · Sony Music Nashville (Arista Nashville, BNA Records, Columbia Nashville, RCA Records Nashville) · Provident Label Group · Verity Gospel Music Group · Sony Music Latin · Sony Masterworks  · Legacy Recordings  · RED Distribution  · IODA  · Syco Music  · Syco TV  · Syco Film  · Sony Music Australia · Sony Music Japan  · Gracenote · Aniplex · A-1 Pictures Sony Pictures Entertainment Columbia TriStar Motion Picture Group (Columbia Pictures · Sony Pictures Classics · Screen Gems · TriStar Pictures · Triumph Films) · Sony Pictures Worldwide Acquisitions (Destination Films · Stage 6 Films · Affirm Films) · Sony Pictures Television Group (Adelaide Productions · Culver Entertainment · Embassy Row · 2waytraffic · Lean-M  · Gogglebox Entertainment · Victory Television · Silver River Productions · Starling · Huaso · Floresta · Teleset) Sony Pictures Home Entertainment · Sony Wonder · Sony Pictures Family Entertainment Group · Sony Pictures Digital (Sony Pictures Imageworks · Sony Pictures Animation · Sony Pictures Mobile) · Sony Pictures Studios · Sony Pictures Consumer Marketing (Sony Pictures Consumer Products · Sony Pictures Loot) U.S. networks Sony Movie Channel · GSN (40%), joint venture with DirecTV · FEARnet HD (joint venture with Comcast and Lionsgate) · 3net (joint venture with Discovery Communications and IMAX) International networks Sony Entertainment Television (Asia, South East Asia, India, Latin America, South Africa, Portugal, Russia, Spain, Baltic and United Kingdom) · AXN · AXN HD · AXN HD+1 · AXN Asia · AXN India · AXN Pakistan · AXN White · AXN Crime · AXN Black · AXN Mystery · AXN Sci Fi · AXN Spin · Sony Aath · Multi Screen Media · Animax · Animax Asia · Animax India · Animax Pakistan · Animax Korea · Animax Eastern Europe · BeTV · Sony Spin · SET One · SET Max · Sony SIX · Sony MIX · SET PIX · SAB TV · Men&Movies · Movies4Men Sony Computer Entertainment Sony Online Entertainment · PlayStation · PSP · PlayStation Vita · Cellius (49%) · Square Enix (8.25%) · Sony Imagesoft (defunct) Online distribution platforms Sony Entertainment Network (Music Unlimited · Video Unlimited · PlayStation Network) · FEARnet · The Minisode Network · Crackle Financial services Sony Financial Holdings · Sony Life Insurance · Sony Assurance · Sony Bank · Sony Bank Securities Other businesses So-net Entertainment · Sony Broadcast & Professional Research Laboratories · Sony Sendai Other assets Sony Corporation of America (umbrella company in the US) · Other subsidiaries Joint ventures Sony/ATV · FeliCa Networks · Vevo · Cellius (49%) · Sharp Display Products (7.04%) Key personnel Kazuo Hirai · Masaru Ibuka · Nobuyuki Idei · Yasuo Kuroki · Ken Kutaragi · Michael Lynton · Akio Morita · Norio Ohga · Amy Pascal · Howard Stringer  · Nicole Seligman Category ·  Commons ·  Wikinews v t e Media in the United Kingdom   Newspapers, magazines and other periodicals Newspapers National Berliner: The Guardian · The Observer · Broadsheet: Financial Times · The Daily Telegraph, The Sunday Telegraph · The Sunday Times · Compact: i · The Independent, The Independent on Sunday · The Times · Middle-market: Daily Express, Sunday Express · Daily Mail, The Mail on Sunday · Tabloid: Daily Mirror, Sunday Mirror · Morning Star · The People · Daily Star, Daily Star Sunday · The Sun · Sunday Sport Regional and local Local newspapers in England · Regional newspapers in England · Newspapers in Northern Ireland · Newspapers in Scotland · Newspapers in Wales Other resources Defunct newspapers · Editors · Fleet Street · History · Journalists · Specialist newspapers · List by circulation Magazines and other periodicals Arts magazines · Business magazines · Comics · Defunct magazines · Fashion magazines · Literary magazines · Political magazines · Satirical magazines · Science and technology magazines · Women's magazines · List of magazines by circulation   Radio National stations BBC Analogue/digital: Radio 1 · Radio 2 · Radio 3 · Radio 4 · Radio 5 Live · Digital: Radio 1Xtra · Radio 4 Extra · Radio 5 Live Sports Extra · 6 Music · Asian Network · BBC National DAB (multiplex) Commercial Analogue/digital: Absolute Radio · Classic FM · Talksport · Digital: Absolute 80s · Absolute Radio 90s · Absolute Radio Extra · Amazing Radio · BFBS Radio · Digital One (multiplex) · Jazz FM · Planet Rock · Premier Christian Radio · Smooth Radio UK · UCB UK Regional and local stations BBC List of BBC Local Radio stations · List of BBC Regional Radio stations Commercial List of community radio stations · List of local commercial radio stations · List of semi-national analogue and digital stations Other stations List of hospital radio stations · Pirate radio · Restricted Service Licence (List of RSL stations) · List of satellite radio stations · List of student and schools radio Other Broadcasting companies · Broadcasting House · FM broadcasting · MediaCityUK · People · Programmes · Radio Academy · Radio Independents Group · RAJAR · Sony Radio Academy Awards · Most-listened-to programs   Television Principal channels BBC Analogue/digital: BBC One · BBC Two · Digital: BBC Three · BBC Four · BBC News · BBC Parliament · CBBC · CBeebies · BBC Alba · HD: BBC HD BSkyB Digital: Challenge · Pick TV · Sky1 · Sky2 · Sky 3D · Sky Arts · Sky Atlantic · Sky Betting and Gaming · Sky Living · Sky Livingit · Sky Movies · Sky Movies Box Office · Sky News · Sky Sports · Sky Sports F1 · Sky Sports News Channel Four Analogue/digital: Channel 4 · Digital: E4 · Film4 · More4 · 4seven · S4C Channel 5 Analogue/digital: Channel 5 · Digital: 5* · 5USA ITV Network Analogue/digital: ITV · Digital: ITV2 · ITV3 · ITV4 · CITV UKTV Digital: Alibi · Blighty · Dave · Eden · Gold · Good Food · Home · Really · Watch · Yesterday Services and platforms 4oD (Film4oD) · Analogue (Analogue terrestrial) · BBC iPlayer · blinkbox · BT Vision · Cable · Demand 5 · Digital (Digital terrestrial · List of channels) · Freesat (Freesat+ · List of channels) · Freeview (Freeview+) · Freewire (List of channels) · High-definition (List of channels) · ITV (ITV Player · STV Player) · Real Digital · Restricted Service Licence · Satellite (List of channels) · Sky (Freesat from Sky · Sky Anytime · Sky Anytime+ · Sky+ · Sky+ HD · List of channels) · Smallworld Cable (List of channels) · TalkTalk TV (List of channels) · Top Up TV · TVCatchup (List of channels) · Virgin Media (FilmFlex · TiVo · V+ · List of channels) · WightCable · YouView · Zattoo (List of channels) Studios BBC Pacific Quay · BBC Television Centre · Broadcasting House · Broadcasting House (Cardiff) · The Fountain Studios · The Leeds Studios · MediaCityUK · Granada Studios · Roath Lock · Teddington Studios Other Awards · Defunct channels · Edinburgh International Television Festival · History (List of years) · List of channels · Production companies · Programmes · Student television · Viewing statistics (Most-watched broadcasts)   Companies and organisations Companies Major companies Aegis Group · Archant · BBC · Bloomsbury Publishing · British Sky Broadcasting · BT Group · Channel Four · Chrysalis Group · Daily Mail and General Trust · Economist Group · EMAP · EMI Group · Endemol UK · Global Radio · Guardian Media Group · Haymarket Group · Informa · IPC Media · ITN · ITV · Johnston Press · Mecom Group · News International · Newsquest · Northern & Shell · Pearson · Press Holdings · Reed Elsevier · Reuters · STV Group · Syco · TalkTalk Group · Trinity Mirror · UBM · UTV Media · Virgin Media Other resources Broadcasting companies · Defunct media companies · Publishing companies (List of largest UK book publishers) · Record labels Government and regulatory bodies Advertising Standards Authority · BBC Trust · British Board of Film Classification · British Film Institute · Culture, Media and Sport Select Committee · Department for Culture, Media and Sport · Ofcom · Press Complaints Commission · UK Film Council · Welsh Fourth Channel Authority Industry and trades bodies British Academy of Film and Television Arts · British Phonographic Industry · Broadcasting, Entertainment, Cinematograph and Theatre Union · Clearcast · Digital TV Group · Digital UK · Equity · Federation Against Copyright Theft · National Union of Journalists · The Publishers Association · Royal Television Society · United Kingdom Independent Broadcasting Other BBC Academy · National Film and Television School · National Media Museum   Regional and student media Regional media Media in England (Media in Birmingham · Media in London · Media in Manchester) · Media in Northern Ireland · Media in Scotland (Media in Aberdeen · Media in Dundee · Media in Glasgow) · Media in Wales (Media in Cardiff) Student media Student television Category ·  Commons