Machete Music is an urban music label owned by Universal Music Group. The record label had been largely associated with reggaeton music, but in recent years, it has been also been signing non-urban artists such as Malverde, Mala Rodriguez and Chino XL. The label is part of Universal Music Latin Entertainment. Machete Music is one of the strongest label mainly about Reggaeton.

According to Toy Selectah (also known as Toy Hernández, A&R of the label from 2004 to 2007), its president Gustavo López "suggested the name Machete, in part because of Control Machete, Hernández's former band".

Stefani Joanne Angelina Germanotta (/ˈstɛfəniː dʒʌrməˈnɑːtə/ STE-fə-nee jurr-mə-NAH-tə; born March 28, 1986), known by her stage name Lady Gaga, is an American singer and songwriter. Born and raised in New York City, she primarily studied at the Convent of the Sacred Heart and briefly attended New York University's Tisch School of the Arts before withdrawing to focus on her musical career. She began performing in the rock music scene of Manhattan's Lower East Side, and was signed with Streamline Records by the end of 2007. During her employment as a songwriter for the record company, her vocal abilities captured the attention of recording artist Akon, who signed her to his label Kon Live Distribution.

Lady Gaga came to prominence as a recording artist following the release of her debut album The Fame (2008), which was a critical and commercial success that topped charts around the world and included the international number-one singles "Just Dance" and "Poker Face". After embarking on the The Fame Ball Tour, she followed the album with The Fame Monster (2009), which spawned the worldwide hit singles "Bad Romance", "Telephone" and "Alejandro". The album's success allowed her to embark on the eighteen-month long Monster Ball Tour, which later became one of the highest-grossing concert tours of all time. Her most recent album Born This Way (2011) topped the charts of most major markets and generated more international chart-topping singles, including "Born This Way", "Judas" and "The Edge of Glory". Besides her musical career, she involves herself with humanitarian causes and LGBT activism.

Don Omar (born William Omar Landrón Rivera; February 10, 1978 ), a Puerto Rican reggaeton singer-rapper and actor. He is sometimes referred to by his nickname El Rey (Spanish: "The King").

William Omar Landrón Rivera is the oldest son of William Landrón and Luz Antonia Rivera. He was raised in Santurce, a barrio in the Villa Palmeras area of San Juan, Puerto Rico. From an early age, he showed interest in the music of Vico C and Brewley MC.^{[citation needed]} During his youth, he became an active member of a Protestant church, Iglesia Evangélica Restauración en Cristo in Bayamón where he occasionally offered sermons. However, after four years, he left the church to dedicate himself to singing.

His first public performance in a night club was accompanied by disc jockey Eliel Lind Osorio. Afterwards he appeared regularly on compilation albums from popular DJs and producers including Luny Tunes, Noriega, and DJ Eric. He also worked as a backup singer for the duo Héctor & Tito. One of the members, Héctor Delgado, helped him produce his first solo album.

Martha Ivelisse Pesante (born March 4, 1972) is a Puerto Rican Latin Grammy nominated reggaetón composer and singer. She is most commonly known as Ivy Queen "La Reina Del Reggaeton" (The Queen of Reggaeton). She is also referred to as "The Queen of Bachata" and La Mama De Los Pollitos (The Mother of the Baby Chicks). She has many nicknames including: La Reina (The Queen), La Diva (The Diva), La Perra (The Bitch), La Caballota, La Cocorota, La Bandolera and La Potra.

Martha Ivelisse Pesante, also known as Ivy Queen was born in Añasco, Puerto Rico. When she was young, Ivy Queen's parents moved to New York City where she was raised. Her parents returned to their hometown of Añasco when Ivy was in her teens. There she spent her time perfecting her craft while hanging out with barber/rapper chu chu tren. When she was 18, Ivy Queen moved to San Juan where she met rapper and producer, DJ Negro, who introduced her to a group called "The Noise," with whom she wrote and performed her first song "Somos Raperos Pero No Delincuentes" (We're Rappers, But Not Delinquents). She became tired with the violent and sexual themes often used in reggaeton, and wished to write about a variety of subjects.

Chino & Nacho is a Venezuelan urban contemporary duo, consisting of Jesús Alberto Miranda Perez (Chino) (born November 15, 1984) and Miguel Ignacio Mendoza (Nacho) (born August 22, 1983). In 2010, the group won the Latin Grammy Award under the category of Best Urban Music Album for their album, Mi Niña Bonita.

Before making a duo, Chino and Nacho were both part of a boy band Calle Ciega. That was where they started their musical career, and released five albums, and had their hit single, Mi Cachorrita. They gained a lot of airplay in Venezuela and surrounding countries. The group fought for having more publicity than other Venezuelan groups like 3 Dueños and others, and Calle Ciega had the most airplay.

The group had musical genres, though most reggaeton, and liked to mix salsa and merengue with reggaeton. The group later stopped releasing singles, and eventually ended up breaking up into what is now Chino & Nacho and Los Cadilacs. Chino y Nacho created their first album debut nationwide in the year 2008, becoming known in their country: Venezuela.