Sir Jonathan Paul "Jony" Ive, KBE (born February 1967) is a British designer and the senior vice president of Industrial Design at Apple Inc. He is the lead designer and conceptual mind behind many of Apple's products, including the iMac, MacBook Air, iPod, iPod touch, iPhone, and iPad. During Steve Jobs' tenure as CEO, Ive was given operational autonomy within the company, subject only to Jobs; he currently reports to CEO Tim Cook.

Jonathan Ive was born in Chingford, London. He was brought up by his teacher father and attended the Chingford Foundation School and went on to attend Walton High School in Stafford, then studied industrial design at Northumbria University (Newcastle Polytechnic at the time). Once enrolled in Walton, it became clear that he attained many technical and drawing skills through his father. Ive met his wife, Heather Pegg, while in secondary school. She is a year younger than Ive. They married in 1987, have twin sons and now live in San Francisco.

Ive has said that he knew he was interested in “drawing and making stuff” since around age 14. The idea of design was long in his mind, but he was unsure about exactly what he would design. His interests were very broad – from furniture and jewellery to boats and cars. He was never sure about where his interest would lead. It wasn’t until he met with various design experts that he was able to see some standard ground in wanting to further his study in product design.

Steven Paul "Steve" Jobs (/ˈdʒɒbz/; February 24, 1955 – October 5, 2011) was an American businessman, designer and inventor. He is best known as the co-founder, chairman, and chief executive officer of Apple Inc. Through Apple, he was widely recognized as a charismatic pioneer of the personal computer revolution and for his influential career in the computer and consumer electronics fields. Jobs also co-founded and served as chief executive of Pixar Animation Studios; he became a member of the board of directors of The Walt Disney Company in 2006, when Disney acquired Pixar.

In the late 1970s, Apple co-founder Steve Wozniak engineered one of the first commercially successful lines of personal computers, the Apple II series. Jobs was among the first to see the commercial potential of Xerox PARC's mouse-driven graphical user interface, which led to the creation of the Apple Lisa and, one year later, the Macintosh. During this period he also led efforts that would begin the desktop publishing revolution, notably through the introduction of the LaserWriter and the associated PageMaker software.

Dieter Rams (born May 20, 1932 in Wiesbaden, Hessen) is a German industrial designer closely associated with the consumer products company Braun and the Functionalist school of industrial design.

Rams began studies in architecture and interior decoration at Wiesbaden School of Art in 1947. Soon after in 1948, he took a break from studying to gain practical experience and conclude his carpentry apprenticeship. He resumed studies at Wiesbaden School of Art in 1948 and graduated with honors in 1953 after which he began working for Frankfurt based architect Otto Apel. In 1955, he was recruited to Braun as an architect and an interior designer. He became chief of design at Braun in 1961, and kept the position until 1995.

Dieter Rams was strongly influenced by the presence of his grandfather, a carpenter. Rams once explained his design approach in the phrase "Weniger, aber besser" which translates as "Less, but better". Rams and his staff designed many memorable products for Braun including the famous SK-4 record player and the high-quality 'D'-series (D45, D46) of 35 mm film slide projectors. He is also known for designing the 606 Universal Shelving System by Vitsœ in 1960.

Timothy D. “Tim” Cook (born November 1, 1960) is the CEO of Apple. Cook joined Apple in March 1998 as SVP of Worldwide Operations and also served as EVP of Worldwide Sales and Operations and was COO until he was named the CEO of Apple on August 24, 2011, succeeding Steve Jobs, who died on October 5, 2011, from pancreatic cancer. Cook had previously served as acting CEO of Apple after Jobs began a medical leave in January 2011.

In early 2012, he was awarded compensation of 1 million shares, vesting in 2021, by Apple's Board of Directors. As of April 2012, these shares are valued at US $600 million, making him the world's highest paid CEO.

Cook grew up in Robertsdale, Alabama, near Mobile. His father was a shipyard worker, while his mother was a homemaker. Cook graduated from high school at Robertsdale High School, earned a B.S. degree in industrial engineering from Auburn University in 1982, and his M.B.A. from Duke University's Fuqua School of Business in 1988.

Cook spent six months at Compaq as VP for Corporate Materials before he was hired by Steve Jobs to join Apple in 1998. He initially served as Senior Vice President for Worldwide Operations. Prior to that, Cook served as the chief operating officer (COO) of the computer reseller division of Intelligent Electronics and spent 12 years in IBM's personal computer business as the director of North American Fulfillment.